Karen Hester

Karen Hester Email and Phone Number

Marketing and Growth Strategy @ CE Tours - Educational Student Travel
Charlottesville, VA, US
Karen Hester's Location
Charlottesville, Virginia, United States, United States
Karen Hester's Contact Details

Karen Hester personal email

n/a
About Karen Hester

Vision driven leader with demonstrated success in strategic planning, development, execution, and evaluation of initiatives designed to support organizational growth. Recognized for delivering programs that align with organizational brand, deliver new customers, and focus on client experience. Consistent high-achiever with a proven track record embracing innovative strategies in conjunction with a team-oriented leadership philosophy to deliver sustained success. Exceptional communicator with proven ability to lead, train, and motivate.

Karen Hester's Current Company Details
CE Tours - Educational Student Travel

Ce Tours - Educational Student Travel

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Marketing and Growth Strategy
Charlottesville, VA, US
Karen Hester Work Experience Details
  • Ce Tours - Educational Student Travel
    Marketing And Growth Strategy
    Ce Tours - Educational Student Travel
    Charlottesville, Va, Us
  • Allen, Allen, Allen & Allen
    Executive Director
    Allen, Allen, Allen & Allen Jan 2019 - Jul 2024
    Serve as the firm’s chief executive with oversight of all firm business functions including: marketing, finance, technology, new case acquisition, human resources, and operations. Responsible for development of firm strategy and facilitation of communication and collaboration between stakeholders to ensure execution of plans and programs.
  • Allen, Allen, Allen & Allen
    Director Of Marketing & Strategy
    Allen, Allen, Allen & Allen Jan 2016 - Jan 2019
    Responsible for strategic and tactical oversight of all marketing, communications, and public relations functions. Pursue long-term firm growth through introduction of new tactics and enhancement of existing campaigns. Work closely with senior leadership on strategic planning and execution of firm-wide initiatives. Serve as communications and messaging advisor to shareholders, management team members, and attorneys.
  • Worldstrides
    Vice President- Richmond
    Worldstrides May 2014 - Jan 2016
    Charlottesville, Va
    Oversee office consisting of four teams responsible for sales within two divisions across the organization. Set vision and strategic focus to maximize team performance; recruit and mentor team members; develop incentive programs; define, implement, and manage sales processes and development of sales support tools; review and analyze reports daily, weekly, and monthly; partner with Marketing team to produce lead generation and support materials that reflect desired messaging and reinforce office and organizational goals.
  • Worldstrides
    Director Of Sales
    Worldstrides Jan 2013 - May 2014
    Charlottesville And Richmond, Va
    Led team of 10+ sales professionals focused on generating new business through outbound calling, relationship-building, and lead follow up. Continuously trained, coached, and mentored team members to ensure achievement of revenue goals and organizational objectives. Strategized with sales leadership team to consistently refine sales process and support materials.
  • Worldstrides
    Director Of Marketing
    Worldstrides Nov 2006 - Dec 2012
    Charlottesville, Virginia Area
    Planned, executed, and evaluated customer acquisition and retention programs to include developing cost-effective marketing campaigns and meeting revenue and profitability goals. Developed, implemented, and measured direct marketing initiatives with a focus on driving immediate response. Responsible for team that collectively generated leads resulting in more than $7 million in annual revenue. Managed list generation process, utilizing data management to ensure proper target audience was reached.
  • Worldstrides
    Creative Manager
    Worldstrides Feb 2006 - Nov 2006
    Project management to include composing creative briefs, copywriting, and providing creative direction on various marketing projects. Managed direct mail and email campaigns, along with development of targeted print materials and web positioning.
  • Adelphia
    Regional Product Manager - Data Services
    Adelphia Jul 2004 - Feb 2006
    Planned, developed, and implemented marketing strategies and programs focused on driving High Speed Internet growth, retention, brand recognition, and average revenue per unit. • Developed an integrated promotional campaign including television, radio, print, and direct mail that generated 10,500 new High Speed Internet subscribers.• Launched an employee education and incentive program to boost sagging sales, driving a quarterly sales increase of over ten percent.• Managed the development and release of materials promoting the launch of a new tier of High Speed Internet service to compete with more advanced service offerings from other Internet Service Providers.• Utilized data modeling techniques to target campaigns and establish tracking tools to measure campaign effectiveness, driving campaign response rates to twice their previous level.
  • Wuva ~ 92.7 Kiss Fm
    Marketing Coordinator
    Wuva ~ 92.7 Kiss Fm 2002 - 2004

Karen Hester Skills

Marketing Marketing Strategy Direct Marketing Marketing Communications Strategic Planning Email Marketing Sales Social Media Integrated Marketing Social Media Marketing Lead Generation Event Management Sales Management Public Relations Online Marketing Advertising Cross Functional Team Leadership Strategic Partnerships Marketing Management Trade Shows Online Advertising

Karen Hester Education Details

Frequently Asked Questions about Karen Hester

What company does Karen Hester work for?

Karen Hester works for Ce Tours - Educational Student Travel

What is Karen Hester's role at the current company?

Karen Hester's current role is Marketing and Growth Strategy.

What is Karen Hester's email address?

Karen Hester's email address is kb****@****nia.edu

What schools did Karen Hester attend?

Karen Hester attended University Of Virginia, Liberty University.

What skills is Karen Hester known for?

Karen Hester has skills like Marketing, Marketing Strategy, Direct Marketing, Marketing Communications, Strategic Planning, Email Marketing, Sales, Social Media, Integrated Marketing, Social Media Marketing, Lead Generation, Event Management.

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