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As Head of Marketing at Buxton Property Group, I'm responsible for leading the marketing strategy for one of Australia's leading real estate agencies. With a focus on driving brand awareness and lead generation, I work closely with the executive team to develop and execute successful marketing campaigns.I'm passionate about building brands and have a proven track record of developing and executing successful marketing strategies. With over 17 years of experience in marketing and team leadership, I thrive in fast-paced environments and enjoy taking on new challenges.At Buxton Property Group, I'm excited to be part of a fantastic team of great people who are committed to delivering exceptional service and results to our clients. Together, we're focused on taking this great brand to new heights.

Achievements: • Onboarded, trained and developed a high-functioning marketing team for LongView. • Built a high-quality inbound marketing pipeline across channels and across multiple businesses that fall under the LongView Brand, which then took website traffic from 4,000 to over 12,000 in just six months and increased SQL by 50% in the 9 months I was working there. • Evaluated people's costs and marketing costs and built marketing budgets to sit within the budget given, were before starting at LongView, there was no marketing budget. • Presented a new brand architecture to communicate the services offered v different business units and mapped out how the website will look, which was just January 2023. • Researched and put together a case for new CRM, CMS, and marketing tools for the entire business working alongside the CIO, which was approved and rolled out in late 2022.

-Created and implemented an Omni-channel marketing strategy based on customer and market insights-Built a high-performing digital marketing team-Increased lead generation, sales, and business revenue growth through brand awareness and positioning across various marketing channels-Created and monitored a sales and marketing funnel to identify and address gaps in the strategy-Developed data-driven multi-channel marketing strategies to acquire and retain customers-Led and mentored the marketing team and overseen brand marketing, architecture, and positioning-Successfully launched and scaled new business products through effective go-to-market plans and customer lifestyle development strategies.-Increased website traffic by 650% from previous year using digital marketing strategies-Increased Quality leads by 146% from previous year by creating a targeted digital Audience with capture, nurture, and conversion-Created excellent story-telling collateral for sales and customer service team to sell and upsell products-Hired, trained, and mentored a highly effective marketing team

-Successfully managed all elements of the Belle Property merger with Hockingstuart, including rebranding across 40 franchise offices across Victoria, digital, office assets, and print brand architecture-Created an end-to-end customer journey map for the real estate experience and simplified tedious sales tasks by automating parts of the customer journey-Implemented automation to the customer journey using customization from the CRM and connecting it to the social media audience platform for personalized retargeting campaigns for vendors, agents, and office marketing, positioning the company as a standout in the current environment-Managed and implemented a highly successful PR strategy for the Winning Real Estate team on the Block TV show in 2019, and Hockingstuart team across two units in 2018-Developed and managed a small team to implement the strategic direction across PR, social media, website, CRM and automating the customer journey for the entire Hockingstuart network-Launched and managed an NPS Platform for the entire network across Hockingstuart-Presented on several occasions to the Hockingstuart and Belle Property network for different events on automation and social media in the digital world for real-estate agents.-Strong relationship and communication skills with the ability to communicate difficult technical concepts using stories and simplicity to a broad range of people-Managed, maintained, and created marketing budgets and remained within budget-Transformed the digital customer experience within Hockingstuart/Belle Property by implementing AI and SaaS programs within the company such as Virtual Reality and more importantly connecting the CRM to the online social audience for retargeting

Supporting team with Salesforce database to help communicate the Free Services they offer to women with Ovarian Cancer.

Responsible for sales and marketing performance through creating, managing and implementing key marketing strategies for one of Australia's largest health stores with a growing online business. Glutenfree shop.com.au and veganveg.com.au-Created and launched first Loyalty program for Sunnybrook Health Store. Created the first CRM system for the business which has allowed the ability to segment campaigns and understand the customer better. Also Developed the brand look and feel including social media guidelines and campaigns for 2016/2017.

Accomplishments:-Successfully managed and implemented a complete sales journey aligning with Stockland brand and awareness for 60 retirement villages, including entry statements, billboards, village directional, internal sales signage, silent sales promotions, sales office layout, and sales process.-Built strong relationships with peers, members of project teams, and individuals located in other states.-Successfully managed 12 retirement villages in the North/West VIC region part-time while on maternity leave.-Developed and implemented new product designs that matched local area market affordability by analyzing past research on the community and identifying affordability as a major factor.Collaborated with the Development Team on proposed new sites, supported the Development Manager on customer insights, and worked with the research team to determine if the site should be pursued.-Implemented and delivered new product strategies and recommendations for various retirement villages across VIC and SA.-Devised and implemented successful marketing campaigns and initiatives for each village with a focus on local area marketing, including digital, press, direct mail, radio and local community events.-Led the re-branding for all new brochure ware for the entire Stockland portfolio, including the recently purchased Aveum portfolio and created a template for all villages to align with Stockland guidelines.-Worked within budget on the rebranding project and successfully implemented it across the portfolio.

Klever marketing provides affordable contract marketing services for small to medium businesses throughout Melbourne and surrounding suburbs. Marketing Contract Services· Online Marketing Management· Event Planning· Project Marketing· Campaign Management· Direct Marketing· Marketing Research· Strategy and Idea Creation· CRM Implementation support · Small Business start up support

Direct Marketing, Branding, and Advertising for the Retirement Villages within the Becton Brand.

Recruiter for traveling Nurses, training in Cold Calling and Phone Sales

Pulte Homes Denver, Co August 2006 – January 2007Internet Marketing --Developed Internet New Homes Marketing Position for the Denver Market and Maintained and supported all Marketing and Advertising Materials used for this position--Analyzed and reorganized Marketing efforts depending on previous marketing implementation from other Divisions to fit the Denver Market.--Responded to all Internet Inquires within 24 hours to schedule onsite appointments.--Create and send out Company wide Internet Marketing Campaigns to all Denver Prospects and Realtors

--Grand Opened First Del Webb active adult lifestyle community in Denver, Colorado. Grand Opening produced over 120 signups--Highest Volume in Sales in Anthem Community in 2005.--Selected by Operations Team as a member of Wing Man training and Sales Manager Training Program--Individually trained and Mentored three highly successful Pulte Sales counselors --First year in Sales I was the number One sales person in numbers.--Used principles learned in Courses offered through Pulte Homes to Develop and implement one of the first on boarding program for New Hires for Pulte Homes Indiana.--Head point person for New Hire Orientation and On boarding, Assisted with College Recruiting--Developed an Excel Worksheet for Pulte Homes Sales Counselors, Currently used in Multiple Pulte Homes Divisions across the United States for working Monthly payments depending on different Mortgage Scenarios.

--Maintained and supported all Marketing and Advertising Materials used.--Analyzed and reorganized Marketing efforts depending on previous marketing implementation--Developed new Marketing ideas that are still used by H.O.P.E. Foundation today--Participated in strategic planning as a consultant to the foundation