Senior Director, Dtc Merchandising & Marketing
Current
Jul 2023 - Present
AeroLeads people directory · profile
Kylie Mccarthy Email & Phone Number
Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc.
at
Keurig Dr Pepper Inc.
1 work email found
@drizly.com
2 phones found area 145 and 617
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc.
Location
Greater Boston, United States
Who is Kylie Mccarthy? Overview
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Quick answer
Kylie Mccarthy is listed as Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc. at Keurig Dr Pepper Inc., based in Greater Boston, United States. AeroLeads shows a work email signal at drizly.com, phone signal with area code 145, 617, and a matched LinkedIn profile for Kylie Mccarthy.
Kylie Mccarthy previously worked as Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc. and Director of Digital Marketing, Creative & Content for Keurig.com at Keurig Dr Pepper Inc.. Kylie Mccarthy holds Retention + Engagement Deep Dive from Reforge.
Company email context
Email format at Keurig Dr Pepper Inc.
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{first}@drizly.com
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AeroLeads found 1 current-domain work email signal for Kylie Mccarthy. Compare company email patterns before reaching out.
Profile bio
About Kylie Mccarthy
I have 15+ years of digital experience with a focus on team leadership, consumer experience, and integrated marketing. I blend deep channel expertise with website and marketplace management. I've integrated technology from search platforms to email service providers, analytics solutions to site MVT/personalization. I can build a marketing stack and make it sing.I'm at my best leading in a collaborative environment. I get a ton of enjoyment from building capability in my team and exceeding the goals we've set together. I lead with empathy, consistent communication, and clear expectations. I know I've got something good going based on my employee satisfaction scores!When not setting a vision for my department, I'm ballroom dancing, singing soprano, or traveling to faraway places. I also enjoy a good hike, making delicious dips, and listening to a ton of podcasts.Specialties: Budget ManagementMarketing MeasurementAffiliatePaid SearchDisplayEmailPush NotificationsSEODirect MailWeb MerchandisingContent PlanningPromotional PlanningConsumer Data Conversion Rate Optimization
Listed skills include Affiliate Marketing, Ppc, Advertising, Email Marketing, and 38 others.
Current workplace
Kylie Mccarthy's current company
Company context helps verify the profile and gives searchers a useful next step.
12 roles
Kylie Mccarthy work experience
A career timeline built from the work history available for this profile.
Director Of Digital Marketing, Creative & Content For Keurig.Com
Oct 2020 - Jul 2023
Director Of Crm
- Lead audience engagement across all channels for B2C and B2B audiences. - Own customer segmentation and execution for lifecycle journeys and campaigns. - Direct personalization efforts across web, app, and marketing channels.
Aug 2018 - Oct 2020
Senior Marketing Director, Digital & Crm
- Set marketing strategy and direction for the in-house team and a roster of technology partners. - Own performance-based marketing programs for Clarks direct-to-consumer business and Wholesaler.com. - Direct consumer relationship management from monitoring database health to insight gathering and creating lifecycle-based marketing campaigns.
Mar 2017 - Aug 2018
Director Of Performance Marketing, Ecommerce
- Owned acquisition and retention marketing channels for ClarksUSA.com. - Supported omnichannel digital marketing initiatives such as card-linked offers and a single view of the consumer. - Augmented in-house marketing team which improved performance and reduced costs.
Jun 2015 - Feb 2017
Ecommerce Marketing Manager
Responsible for seasonal planning for website and email content. Owned promotional planning for ClarksUSA.com. Expanded acquisition marketing channels with the introduction of an affiliate program and remarketing capabilities. Led eCommerce marketing through the globalization of Clarks ERP and first global eCommerce platform.
Dec 2012 - Jun 2015
Account Specialist
- Managed PPC and display campaigns for large clients with multiple lines of business; goals ranged from lead gen to eCommerce conversions. - Responsible for developing new client initiatives in line with stated objectives. - Owned client relationships.
Aug 2011 - Dec 2012
Account Manager, Enservio Marketplace
- Conducted visual merchandising for insurance mall websites where consumers replaced items lost due to flood, fire, or another disaster. - Managed email communications to loyalty program members for insurance malls. - Responsible for securing exclusive offers to assist consumers in replacing items for good value.
Feb 2011 - Aug 2011
Associate Account Manager
- Owned full-service client relationships with multiple accounts from a variety of industries such as retail, digital downloads, and finance. - Responsible for strategies that hit client performance goals. - Directed activities of junior team members.
Oct 2009 - Feb 2011
Senior Account Representative
- Supported in-house advertiser clients to help them maximize their affiliate marketing programs.- Assisted with recruiting, optimization, and activation of publishers as well as buying media placements. - Responsible for tactical execution of strategy set by Account Managers.
Jan 2008 - Oct 2009
Program Specialist
- Acted as full-service tactical support for large retail clients. - Conducted new publisher program admission, publisher inquiries, missing orders, HTML newsletters, and promotional link creation. - Responsible for completing all reporting and client deliverables with a sense of urgency and quality assurance.
Oct 2006 - Dec 2007
Account Executive
- Sold radio advertising to small local businesses across a variety of formats such as country, rock, and talk. - Responsible for new client research, cold calling, media plan creation, negotiation, and ad scheduling.- Practiced solution-based selling.
Jun 2006 - Sep 2006
4 education records
Kylie Mccarthy education
Retention + Engagement Deep Dive
Reforge
Data Analytics
General Assembly
Ba, Communication, Advertising
Campbell University
Education record
University Of Southern Maine
FAQ
Frequently asked questions about Kylie Mccarthy
Quick answers generated from the profile data available on this page.
What company does Kylie Mccarthy work for?
Kylie Mccarthy works for Keurig Dr Pepper Inc..
What is Kylie Mccarthy's role at Keurig Dr Pepper Inc.?
Kylie Mccarthy is listed as Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc. at Keurig Dr Pepper Inc..
What is Kylie Mccarthy's email address?
AeroLeads has found 1 work email signal at @drizly.com for Kylie Mccarthy at Keurig Dr Pepper Inc..
What is Kylie Mccarthy's phone number?
AeroLeads has found 2 phone signal(s) with area code 145, 617 for Kylie Mccarthy at Keurig Dr Pepper Inc..
Where is Kylie Mccarthy based?
Kylie Mccarthy is based in Greater Boston, United States while working with Keurig Dr Pepper Inc..
What companies has Kylie Mccarthy worked for?
Kylie Mccarthy has worked for Keurig Dr Pepper Inc., Drizly, Clarks, Iprospect, and Enservio.
How can I contact Kylie Mccarthy?
You can use AeroLeads to view verified contact signals for Kylie Mccarthy at Keurig Dr Pepper Inc., including work email, phone, and LinkedIn data when available.
What schools did Kylie Mccarthy attend?
Kylie Mccarthy holds Retention + Engagement Deep Dive from Reforge.
What skills is Kylie Mccarthy known for?
Kylie Mccarthy is listed with skills including Affiliate Marketing, Ppc, Advertising, Email Marketing, Digital Marketing, Google Adwords, Sem, and Web Analytics.
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