Kylie Mccarthy Email and Phone Number
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Kylie Mccarthy personal email
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I have 15+ years of digital experience with a focus on team leadership, consumer experience, and integrated marketing. I blend deep channel expertise with website and marketplace management. I've integrated technology from search platforms to email service providers, analytics solutions to site MVT/personalization. I can build a marketing stack and make it sing.I'm at my best leading in a collaborative environment. I get a ton of enjoyment from building capability in my team and exceeding the goals we've set together. I lead with empathy, consistent communication, and clear expectations. I know I've got something good going based on my employee satisfaction scores!When not setting a vision for my department, I'm ballroom dancing, singing soprano, or traveling to faraway places. I also enjoy a good hike, making delicious dips, and listening to a ton of podcasts.Specialties: Budget ManagementMarketing MeasurementAffiliatePaid SearchDisplayEmailPush NotificationsSEODirect MailWeb MerchandisingContent PlanningPromotional PlanningConsumer Data Conversion Rate Optimization
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Senior Director, Dtc Merchandising & MarketingKeurig Dr Pepper Inc. Jul 2023 - PresentBurlington, Massachusetts, Us
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Director Of Digital Marketing, Creative & Content For Keurig.ComKeurig Dr Pepper Inc. Oct 2020 - Jul 2023Burlington, Massachusetts, Us
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Director Of CrmDrizly Aug 2018 - Oct 2020Boston, Massachusetts, Us- Lead audience engagement across all channels for B2C and B2B audiences. - Own customer segmentation and execution for lifecycle journeys and campaigns. - Direct personalization efforts across web, app, and marketing channels. -
Senior Marketing Director, Digital & CrmClarks Mar 2017 - Aug 2018Street, Somerset, Gb- Set marketing strategy and direction for the in-house team and a roster of technology partners. - Own performance-based marketing programs for Clarks direct-to-consumer business and Wholesaler.com. - Direct consumer relationship management from monitoring database health to insight gathering and creating lifecycle-based marketing campaigns. -
Director Of Performance Marketing, EcommerceClarks Jun 2015 - Feb 2017Street, Somerset, Gb- Owned acquisition and retention marketing channels for ClarksUSA.com. - Supported omnichannel digital marketing initiatives such as card-linked offers and a single view of the consumer. - Augmented in-house marketing team which improved performance and reduced costs.
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Ecommerce Marketing ManagerClarks Dec 2012 - Jun 2015Street, Somerset, GbResponsible for seasonal planning for website and email content. Owned promotional planning for ClarksUSA.com. Expanded acquisition marketing channels with the introduction of an affiliate program and remarketing capabilities. Led eCommerce marketing through the globalization of Clarks ERP and first global eCommerce platform.
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Account SpecialistIprospect Aug 2011 - Dec 2012London, Gb- Managed PPC and display campaigns for large clients with multiple lines of business; goals ranged from lead gen to eCommerce conversions. - Responsible for developing new client initiatives in line with stated objectives. - Owned client relationships. -
Account Manager, Enservio MarketplaceEnservio Feb 2011 - Aug 2011Needham, Ma, Us- Conducted visual merchandising for insurance mall websites where consumers replaced items lost due to flood, fire, or another disaster. - Managed email communications to loyalty program members for insurance malls. - Responsible for securing exclusive offers to assist consumers in replacing items for good value. -
Associate Account ManagerCommission Junction Oct 2009 - Feb 2011Santa Barbara, California, Us- Owned full-service client relationships with multiple accounts from a variety of industries such as retail, digital downloads, and finance. - Responsible for strategies that hit client performance goals. - Directed activities of junior team members. -
Senior Account RepresentativeCommission Junction Jan 2008 - Oct 2009Santa Barbara, California, Us- Supported in-house advertiser clients to help them maximize their affiliate marketing programs.- Assisted with recruiting, optimization, and activation of publishers as well as buying media placements. - Responsible for tactical execution of strategy set by Account Managers.
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Program SpecialistCommission Junction Oct 2006 - Dec 2007Santa Barbara, California, Us- Acted as full-service tactical support for large retail clients. - Conducted new publisher program admission, publisher inquiries, missing orders, HTML newsletters, and promotional link creation. - Responsible for completing all reporting and client deliverables with a sense of urgency and quality assurance.
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Account ExecutiveClear Channel Outdoor Global Jun 2006 - Sep 2006London, England, Gb- Sold radio advertising to small local businesses across a variety of formats such as country, rock, and talk. - Responsible for new client research, cold calling, media plan creation, negotiation, and ad scheduling.- Practiced solution-based selling.
Kylie Mccarthy Skills
Kylie Mccarthy Education Details
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ReforgeRetention + Engagement Deep Dive -
General AssemblyData Analytics
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Campbell UniversityAdvertising
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University Of Southern Maine
Frequently Asked Questions about Kylie Mccarthy
What company does Kylie Mccarthy work for?
Kylie Mccarthy works for Keurig Dr Pepper Inc.
What is Kylie Mccarthy's role at the current company?
Kylie Mccarthy's current role is Senior Director, DTC Merchandising & Marketing at Keurig Dr Pepper Inc..
What is Kylie Mccarthy's email address?
Kylie Mccarthy's email address is ky****@****zly.com
What is Kylie Mccarthy's direct phone number?
Kylie Mccarthy's direct phone number is +4414584*****
What schools did Kylie Mccarthy attend?
Kylie Mccarthy attended Reforge, General Assembly, Campbell University, University Of Southern Maine.
What skills is Kylie Mccarthy known for?
Kylie Mccarthy has skills like Affiliate Marketing, Ppc, Advertising, Email Marketing, Digital Marketing, Google Adwords, Sem, Web Analytics, Mobile Marketing, Multi Channel Marketing, Display Advertising, Affiliate Management.
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