Experience Architect
CurrentLeading experience design and research initiatives, collaborating with stakeholders in a variety of industries, including technology, travel, media, and financial services.• Defined product vision, created design from concept to launch, conducted usability testing,and supported experimental launches of a generative AI cruise assistant, increasing conversion rate 3x for users who entered booking flow and price of bookings by 16%• Spearheaded research initiative, supported design style guide, and defined information architecture for Slalom.com redesign, collaborating with executive stakeholders; conducted user interviews, competitive analysis, surveys, and usability testing resulting in a 33% increase in key services page engagement and a 6% rise in overall engagement• Transformed concepts into wireframes, conducted validation testing, and prepared developer-ready designs of customer intelligence analytics dashboard for major identity SaaS provider• Built GenAI tool to make content on the internet more accessible for internal hackathon on cross-functional team, awarded finalist spot
