Conducted comprehensive UX research (techniques including interviews, card sorting, A/B testing) to gain actionable insights, leading to improved user engagement with the hackathon landing page.Utilized Figma to design the 2024 hackathon landing page and dashboard pages, which included 2 distinct design themes for each phase of the hackathon application process.Customized design improvements for the navigation bar, home, application, and schedule pages to optimize the user experience with the dashboard.Spearheaded swag design (stickers, t-shirts) and created 6+ marketing graphics, reinforcing branding consistency.Designed materials to be presented during the hackathon event, such as slideshows for opening and closing ceremonies.

Led a team of 8 designers in the UI/UX design of the 2024 Class Profile, a faculty-wide website initiativepresenting an aggregation of survey data about each year’s graduating Computer Science class.Utilized Figma to engage in web design and graphic design projects, creating 30+ marketing posts to boost club event engagement.

Led 4 initiatives: club swag, internship preparation, engagement events, and the Class Profile website design logistics.Managed budget for all merchandise purchases and event planning throughout the term.Managed the design and procurement of limited-time swag (club merchandise) over 3 cycles, including apparel, accessories, and stickers, for club branding, reach, and engagement.Organized and ran CSC Circles, an initiative that aims to help students find peers and engage more with other students in the UWaterloo CS community.Co-ordinated the release of the 2024 Class Profile survey, a survey that contributes data to the Class Profile website, which is a faculty-wide initiative presenting a visual overview of details about each year's graduating CS.Spearheaded an initiative involving weekly sessions that help students to prepare for co-op interviews.

• Executive of a club of 600+ members each term and an online Discord community of 4000+ members.• Utilized Figma to design and produce 20+ graphic assets to be posted on Instagram, Discord, LinkedIn, etc. for club marketing, branding, and outreach purposes.

Created survey questions, analyzed survey data, and drafted and edited web content for the UWaterloo CS Class Profile website.Ideated and procured limited-time club merchandise, including apparel, accessories, and stickers to boost club marketing and engagement.

Created responsive UI/UX designs for 5+ websites using Figma, Adobe Photoshop, and Adobe Illustrator, and developed them using custom HTML, CSS, JavaScript, and PHP on WordPress, increasing web engagement for various clients/partners, including Honda, CarRX, and Special Olympics Ontario.Handled website deployment via FTP, ensuring efficient transitions and proactive web maintenance for reliability.Created social media marketing graphics, including both still and animated graphics, as well as edited videos for clients to reinforce brand imagery and consistency.

Taught several students a variety of skills, with courses focused on mathematics.

Led a charity-focused knitting and crocheting club, with achievements of creating quilts donated to Project Linus.Managed club budget, finances, and the year-round logistics, including organizing weekly club meetings and event-planning.Designed marketing posts, PowerPoints, posters, and marketed the club to attract student body attention.

• Managed a business club of 70+ members, leading teams of 9+ club executives and 15+ trainers. Organized both online andin-person club structures. Led trainer and member recruitment processes for 3+ years.• Managed club logistics, organized regular club-wide events; designed marketing PowerPoints and social media posts.

Tutored various students in functions and calculus concepts.