Client: Samsung Electronics 📱· Led the end-to-end product lifecycle of a new AI chatbot product, increasing user satisfaction on support tickets by 50% in the first year through agile product development and data-driven decisions.· Worked closely with cross-functional teams (engineering, design, legal, content, marketing) to launch key features aligned with customer-centric needs, driving a 20% increase in retention.· Utilized A/B testing and metrics-driven analysis to optimize product features, increasing conversion rates by 30%.· Created internal tools for content creation and KPI tracking, speeding up our content and analytics workflows by 50%.· Managed the product roadmap using Jira and Aha!, ensuring alignment with business objectives, stakeholder needs, and market research insights.· Built strong relationships with partners and stakeholders, securing new collaborations that expanded the product's market presence and drove user engagement.· Fostered a community-driven product development process, incorporating user feedback and engagement into feature prioritization.· Led efforts to translate complex technical specifications and API integrations into clear, actionable requirements for the engineering team.

• Managed day-to-day business operations including scheduling photoshoots, providing customer service, and handling website and social media management.• Successfully advertised and promoted documentary photography services to local individuals, events, organizations, and publications, resulting in increased brand visibility and client engagement.

Clients: Beauty by Earth, Worth Collections, F Project, Chill News Show, Alex Clark• Managed end-to-end lifecycles for e-commerce web development projects on Shopify, Squarespace, and WordPress platforms, meeting all development timelines and delivering on-time 100% of the time.• Spearheaded the product strategy for multiple products, working with cross-functional teams to launch key features that improved user experience and increased customer satisfaction by at least 25% for each project.• Collaborated with engineering teams to define technical specifications, including API integrations, REST APIs, and cloud technologies to deliver seamless user experiences for products with a user base of over 10K a day.• Conducted market research, competitive analysis, and user research, using findings to create and refine the product roadmap, reducing design sprint iteration time by 50%.• Implemented accessibility strategies for all products, ensuring all meet the latest WCAG guidelines, reducing legal liability for all projects.• Worked directly with stakeholders to align product strategy with business goals, resulting in 30% growth in active users within 6 months.• Created and maintained product documentation including user stories, acceptance criteria, and technical specs, ensuring clarity across the team and stakeholders, reducing production time by 25%.• Achieved successful project deliveries and client satisfaction through effective scope and budget management.• Led email marketing, social media management, and website e-commerce content creation.

• First hire at a VC-funded venture based in Boston, MA that created a membership platform (e-commerce and directory) that directed dollars to women-owned businesses. • As a unicorn employee, I touched almost every piece of the MVP product, including, branding, marketing, content creation, community growth, and product development.• Grew Instagram following from 300 to 18K and email list to 20K leads with a constrained budget in 6 months.• Extensive A/B testing for social and search ads that led to a 50% conversion rate on optimized ad campaigns.• Spearheaded partnership program, recruited over 200 women-owned businesses to our directory, and negotiated discounts for our members in under 6 months.• Planned and executed in-person pop-up shopping events, creating brand recognition and strengthening partnerships with 20 women-owned businesses.

• Managed day-to-day operations of a hyper-local news/culture/art website in Denton, Texas.• Oversaw a diverse team of editors, writers, photographers, videographers, interns and volunteers.• Implemented a new CMS, boosting editorial workflow efficiency by 30% and reducing publication turnaround time by 25%.

Clients: HEB, Alamo Draft House, 7 Eleven and Chillis• Conducted research and designed site maps using advanced Photoshop skills for corporate real estate clients.• Created professional presentation binders for clients seeking land for new sites, enhancing visual appeal and clarity.• Collaborated with clients and internal teams to ensure accurate and visually appealing site maps for optimal decision-making for multi-million dollar real estate deals.

• Conducted UX research and created user personas to inform UI design decisions for mobile apps and websites for high-profile clients.• Managed projects and collaborated with cross-functional teams to ensure successful delivery of design solutions.• Developed user flows and conducted usability testing to optimize user experience.

• Assisted customers with device setup and provided specialized support for those with accessibility needs at Apple's Southlake, Texas location.• Designed and conducted workshops in-store to educate customers on various accessibility features, culminating in the heartwarming achievement of helping a blind man send his first email.• Developed strong communication and problem-solving skills while fostering a welcoming and inclusive environment for all customers.

• Strategized and led technical project management for migration to new CMS website system, resulting in >10x engagement, which led to approval for funding of a new journalism building and newspaper office.• Managed a visuals staff of 15, overseeing extensive photo editing, page design and website design.• Led weekly budget meetings, ensuring efficient allocation of resources and coverage of beats.

• Managed large groups of stage crew as lead stage manager for hundreds of musical performances at the University of North Texas' premiere music venue, the Murchison Performing Arts Center.• Communicated and coordinated schedules effectively with all crew, and led stage work days to maintain various aspects of the theatre, like changing stage light bulbs and implementing lighting schematics from lighting directors. • Oversaw technical project management, stage set up and break downs, light board operations, and stage light maintenance.• Technical expertise in setting up microphones, speakers and lighting for live music performances.

• Managed online content in CMS system for Denton Media Company in Denton, Texas, implementing a digital-first approach for the first time in the newsroom, leading to a 45% increase in online engagement.• Captured the essence of print stories through photo and video assignments with tight deadlines and work turnarounds, at times in high-stress or dangerous situations.• Created illustration or interactive visuals for stories when photographs were unavailable.

• Planned and implemented marketing initiatives for VIP tickets at Dallas Summer Musicals, resulting in a 30% increased interest in VIP packages.• Hosted VIP guests during live events, ensuring they found their seats and received promotional swag bags.• Managed communication schedule for VIP viewings and special requests for musical performances.

• Managed event photography and blog photography for Chamber events, promotions, and publications, ensuring high-quality and consistent visual content across all platforms.• Oversaw all social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to engage with the community and promote Chamber initiatives, growing their following more than 5x in the first 6 months.• Utilized MailChimp to craft bi-monthly newsletters and weekly events newsletters, enhancing communication with members and stakeholders, resulting in a 25% boost in attendance to events.

• Photographed, reported, and documented stories for newspaper, showcasing storytelling through photos and videos.• Worked under tight deadlines and in stressful situations to capture the essence of each assignment.• Collaborated with a team to ensure timely delivery of high-quality visual content for the North Texas Daily.

• Assisted in managing volunteer projects like Go Van Gogh and Lighthouse for Learning, ensuring smooth operations and timely completion.• Maintained the volunteer database, handled volunteer applications, and prepared meetings for the Director of Education.• Supported Partners in Education initiatives, contributing to the overall success of the Waxahachie Independent School District.

• Managed cash handling, returns, and exchanges at Walmart, ensuring accurate transactions and customer satisfaction.• Handled challenging situations with customers, utilizing problem-solving skills to de-escalate conflicts.• Improved communication skills with customers, resulting in a more positive shopping experience and increased customer loyalty.