Kc Lu Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Country Marketing Lead for New Zealand. Utilities, Media and Communication industries Marketing Lead for ANZ

Sydney, Australia

2018 - 2021: Leading a team in delivering Awareness, Acquisition and Retention for General Insurance (Home & Motor) across all sales channels.- Marketing strategy development and execution in digital and direct marketing 2017: Senior Marketing Manager, Technology and Innovation - Creating better banking experiences for customers by driving adoption of.

Sydney, Australia

- Leading, coaching and enabling a team of marketing professionals within Telstra Business.- Accountable for acquisition, brand, content, thought-leadership, events and influencers.- Developing differentiated value proposition and providing strategic brand positioning platform for Telstra Business across end to end customer experience.- Executing.

Sydney, Australia

• Accountable for consumer marketing across photography, printing and office equipment managing multiple brand portfolios. Responsibilities include:
• Management of masterbrand and sub-brands architecture ensuring that we're relevant and meaningful for customers meeting both rational and emotional needs.
• Developing segmentation, marketing strategy and executing campaigns to drive sales and brand preference.
• Product management including P&L ownership, pricing, offer development &… Show more Accountable for consumer marketing across photography, printing and office equipment managing multiple brand portfolios..
• Product management including P&L ownership, pricing, offer development & channel distribution.
• Leading innovation & start-up projects that delivered incremental revenue streams via new online business and new target market.

Sydney, Australia