Kc Lu Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Country Marketing Lead for New Zealand. Utilities, Media and Communication industries Marketing Lead for ANZ

Sydney, Australia

2018 - 2021: Leading a team in delivering Awareness, Acquisition and Retention for General Insurance (Home & Motor) across all sales channels.- Marketing strategy development and execution in digital and direct marketing 2017: Senior Marketing Manager, Technology and Innovation - Creating better banking experiences for customers by driving adoption of digital solutions.- Designing, delivering and optimising multi-channel Through-the-Line marketing campaigns with a strong… Show more 2018 - 2021: Leading a team in delivering Awareness, Acquisition and Retention for General Insurance (Home & Motor) across all sales channels.- Marketing strategy development and execution in digital and direct marketing 2017: Senior Marketing Manager, Technology and Innovation - Creating better banking experiences for customers by driving adoption of digital solutions.- Designing, delivering and optimising multi-channel Through-the-Line marketing campaigns with a strong focus on digital (display, video, programmatic, social, mobile, email and other owned assets)- Driving the marketing strategy and data driven plans including customer insights/journey and messaging optimisation.- Building and managing project team including stakeholders engagement and alignment. Show less

Sydney, Australia

- Leading, coaching and enabling a team of marketing professionals within Telstra Business.- Accountable for acquisition, brand, content, thought-leadership, events and influencers.- Developing differentiated value proposition and providing strategic brand positioning platform for Telstra Business across end to end customer experience.- Executing integrated TTL marketing plans across paid, owned and earned channels to achieve revenue, brand and advocacy growth. - Orchestrate and… Show more - Leading, coaching and enabling a team of marketing professionals within Telstra Business.- Accountable for acquisition, brand, content, thought-leadership, events and influencers.- Developing differentiated value proposition and providing strategic brand positioning platform for Telstra Business across end to end customer experience.- Executing integrated TTL marketing plans across paid, owned and earned channels to achieve revenue, brand and advocacy growth. - Orchestrate and influencing internal and external stakeholders, building alignment in an agile and matrix environment. Show less

Sydney, Australia

Accountable for consumer marketing across photography, printing and office equipment managing multiple brand portfolios. Responsibilities include: • Management of masterbrand and sub-brands architecture ensuring that we're relevant and meaningful for customers meeting both rational and emotional needs. • Developing segmentation, marketing strategy and executing campaigns to drive sales and brand preference. • Product management including P&L ownership, pricing, offer development &… Show more Accountable for consumer marketing across photography, printing and office equipment managing multiple brand portfolios. Responsibilities include: • Management of masterbrand and sub-brands architecture ensuring that we're relevant and meaningful for customers meeting both rational and emotional needs. • Developing segmentation, marketing strategy and executing campaigns to drive sales and brand preference. • Product management including P&L ownership, pricing, offer development & channel distribution. • Leading innovation & start-up projects that delivered incremental revenue streams via new online business and new target market. • Managing a team of award winning brand and product managers.• B2B business development project with Canon global to launch and sell 1st commercial inkjet in the world. Show less

Sydney, Australia