Kc Munoz Email & Phone Number

New York, New York, United States

Los Angeles, California, United States

Brooklyn, New York, United States

17a is a strategy group focused on public-serving solutions.We design programs, create tools and build capabilities to make service delivery better. Our teams work side by side with our partners – government agencies and other public-serving organizations – to create strategies, build plans, analyze data, and bring novel delivery capabilities to life.

Austin, Texas Area

As a consultant for Accenture Interactive I work with a variety of global and multinational organizations across the country including those in the finance, B2B, and automotive industries. Using a hands-on, data-driven approach, I help clients understand how to manage various digital marketing platforms to effectively reach audiences across devices in order to better understand and enhance the user experience online. During my time at Accenture I have:- Owned analytics delivery and PMO functions including progress tracking, gathering technical requirements, defining business rules and objectives while managing stakeholder communication on a multinational automotive manufacturer’s website redesign following Agile methodology- Helped a multinational financial services company overcome cross-functional challenges in their Adobe Target campaign automation process effectively cutting execution and validation time in half- Identified and established clear website goals and success metrics including a process for tracking data and efficiently troubleshooting errors for a multinational financial services company after thoroughly reviewing their data measurement framework- Leveraged first and third-party data to derive insights across the customer journey ultimately influencing website design for the multinational financial service company’s automated investing tool- Developed detailed functional and technical specifications documents necessary for guiding front and backend development teams to implement complex solutions that satisfy business tracking requirements on both mobile and desktop devices- Managed an IT analytics team for a national B2B fortune 500 company improving tracking request fulfillment by 20% measured by the number of tickets received and completed compared to the previous year

Greater New York City Area

Dallas, Texas

As a Digital Analyst at The Richards Group I had the privilege of working with clients such as AAA, Dr Pepper Snapple Group, and The Charles Schwab Corporation. I worked with multiple disciplines across the agency on a daily basis to ensure campaign tracking was strategically aligned with business goals and objectives. In my role as an Analyst at The Richards Group, I:− Defined and outlined strategies for site tracking and optimization− Implemented and managed data collection via tag management systems including Tealium and Google Tag Manager− Integrated digital analytics platforms such as Google Analytics and Adobe Site Catalyst− Regularly monitored, tracking, and reporting on the major site and media performance metrics for ongoing campaigns− Provided structured recommendations designed to help clients optimize site performance and user experience− Developed site analytics and media reports in excel including business-focused insights presented to clients and business executives on a quarterly and monthly basis− Effectively increased engagement and other relevant KPIs through the application of A/B and multivariate tests via testing platforms including Monetate, Optimizely, and Maxymiser

As a Digital Consulting Intern at PulsePoint Group I pulled data from Brandwatch to put together a daily monitoring report for my client where I was able to provide strategic guidance, and ongoing thought-leadership. I also monitored media outlets on a daily basis which I would then compile into a report for my client to make sure they were up to date on the latest trends in social channels, tools, and emerging technologies. I helped build out several decks designed to guide clients through more strategic brand positioning strategies. I also built out entire queries in Brandwatch designed to conduct social media and online listening analysis using Boolean search operators.

Austin, Texas

I assisted with online marketing development for the City of Austin website. I worked with graphic designers to develop fact sheets and brochures for both national and local advertising campaigns. I developed newsletter articles as well as news conference materials. I was also responsible for developing Facebook content. Before I left I implemented an analytics system that helped the department keep track of engagement numbers. I saw new projects and City of Austin programs through from initial research to full fruition. Finally, I had so much fun representing Austin Resource Recovery at community events throughout the City of Austin.

As a Digital Media Intern at Cohn & Wolfe I experienced agency life for the first time. I gained a lot of experience in data analysis. I worked with clients like Michael Angelo's, Sam's Club, CExchange, Jarden FoodSaver, and Lexis Nexis. Using social analytics tools such as Social Radar and Radian 6 I measured post sentiment and conducted social media audits for several of my clients. I organized my findings into both weekly and monthly social engagement reports. I also developed my writing skills significantly through daily pitching on behalf of my clients. I received an office award for exceptional pitching efforts. I helped to coordinate events and launch public relations campaigns for several clients. I created and maintained media lists using Cision and finally, I assisted in the development of new business pitches.

Education record

MBA Candidate at Columbia Business School

Education record