Khushboo Chawla Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

Leading External and Internal Communications for STL to establish the target positioning, generate media and influencer traction, build thought leadership and keep the mood going amongst STLers (our employees)- Content and Comms strategy- India and global media relations- Public relations- Strategic content and storytelling- Investor marketing- Internal communications- Employer branding- Building high performing teams

Gurgaon, India

B2B Marketing Strategy, Brand, Strategic Content, Digital, Key Account Marketing Strategy, content marketing, storytelling Driving key business outcomes for STL– Win-ratio, (Re)Positioning, Thought leadership for STL Sophisticated business & technology marketing for key accounts – market creation, share of wallet Nuanced Influencer marketing – policy, analysts, media, high profile decision-makers Creative and visual design to build the STL brand across channels - Building capable and high performing teams

Gurgaon, India

RESEARCH, INSIGHTS, BRAND- Responsible for devising & mobilising research strategy for Telenor India- Responsible for providing strategic inputs & data-driven-insights for achieving business & brand goals- Nerve centre for all R&D activities in the company. Collaboration with internal stakeholders & external research agencies- Expertise in organizing diverse forms of quantitative & qualitative studies – Brand Track Surveys, Marketing tests, Brand equity models, Advertising efficacy, Concept testing, NPS & Csat, In depth interviews, FGDs, Ethnography.- Strong analytical skills to extract relevant insights & action points from the survey results - Strong business acumen & marketing functional expertise to lend relevant perspective to research findings- Excellent communication & presentation skills. Ability to mobilize teams to deploy research learnings- Development of segmentation model and segment insights using MAP- Provide creative direction; drive positioning & communication strategy for Brand Telenor- Budgeting & marcom strategy & Developing & launching thematic & tactical campaigns to drive business objectivesAchievements- Catapulted the research & insights portfolio to drive key business outcomes - 9 pt. increase in awareness with limited budgets- 2x increase in consideration through data-driven positioning as ‘preferred second SIM’- Re-energized digital engagement through extensive insights from ‘barriers & triggers’ study in tier 2/3 cities- Coined 4 new research models to make research findings ACTIONABLE

Delhi

REVENUE & CATEGORY MANAGEMENT (UPW circle)- Responsible for prepaid business- Consumer/Trade insights, Revenue & Market share, share-of-wallet, product offerings- Expertise in – Understanding consumer behaviour, segmentation, product management & customer engagement- Creating robust & effective communication structures to reach customers & influence consumption behavior- Analyzing market trends, collating market intelligence to develop counter competition strategiesB2B MARKETING - PRICING, DEMAND GENERATION, CLM (Gujarat circle)- Responsible for achieving business & thought leadership in B2B segment, - Revenue, P&L and Market share responsibilities- Develop & operationalize market expansion & new product penetration strategies, in the burgeoning enterprise market- In charge of Pricing & Proposals for Voice, Data, Fixed Line, Customized Internet of things solutions for B2B segment

Noida Area, India

CAMPAIGNS & PRODUCT MANAGEMENT (UPE & UPW circles)- Campaign management through outbound channels- for revenue enhancement for Prepaid, Postpaid and VAS products- Synergizing communication channels to deliver a seamless up-selling platform.- Responsible for achieving top line goals for SMS & Postpaid products - - Achieving revenue, penetration, usage enhancement and targeted realized rates

Delhi Ncr

Market Servicing Audit which formed base for appointing new channel partners. Retailer Survey to measure retailer push for Havells CFLs.Channel partner prospectingCompetition mapping in the allocated territory, Competition SWOT

Mba, Marketing And Finance

Ba Hons Business Economics, Economics

High School, Commerce With Mathematics