Kristen Callahan Email & Phone Number

Lexington, Ma, Us

• Plan and implement an overall marketing strategy for our product portfolio including inbound and outbound efforts to achieve our corporate goals• Create and manage marketing budget• Measure and report on key metrics for website, social media, and campaigns• Create marketing campaigns to grow market awareness and drive engagement for demonstrations• Develop content for multiple vehicles including blog, whitepapers, advertising, email, etc. working cross-functionally with key stakeholders• Monitor and improve online assets including website (Wordpress) and LinkedIn Company Page• Administer company’s CRM (HubSpot) including data integrity, best practices, user management and training, reporting and dashboards, etc.

Lexington, Ma, Us

• Developed content for multiple vehicles including website, e-newsletters, collateral, white papers, etc.• Created marketing campaigns to drive engagement of existing customers as well as the acquisition of new customers. • Developed sales enablement materials, working with sales and service line technical experts. • Managed events, sponsorships, and speaking engagements.• Managed customer satisfaction program including survey execution, analysis and recommended actions. • Provided input and direction on website enhancements that support the brand image. • Supported digital marketing programs, including direct-response lead generation, content/inbound marketing, paid search and SEO initiatives. • Managed the Firm's social media profiles.

Atlanta , Ga, Us

• Supported the development and execution of integrated physician and patient marketing plans that generate qualified leads.• Designed, developed, and managed company & product advertising, collateral, social media and websites.• Supported the definition of market and product requirements that address unmet needs.• Acquired and leveraged competitive intelligence to develop and refine optimal positioning, messaging, and pricing of products.• Supported brand development and promotion to establish Scientific Intake as the emerging standard of care for physicians, patients, and payers.• Assisted in the design, development and execution of qualitative and quantitative physician and patient market research; Analyzed findings, presented results, and recommended plans.

Bedford, Ma, Us

• Managed the design, development, and maintenance of corporate website, advertising, and marketing communications materials. • Managed corporate social media strategy and online presence including LinkedIn, Twitter, Instagram, Facebook and YouTube. • Planned and orchestrated corporate presence at industry trade shows, and special events; International, National and Local Presence at up to 20 shows per a year. • Coordinated all media requests; coordinating presence and ensuring consistent messaging; Managed outside PR Agency activities and goals. • Managed corporate rebranding effort successfully launching new corporate name and brand in 2015; Ongoing management for brand integrity.

Bedford, Ma, Us

• Promoted a positive, responsive, professional image to customer/ clients.• Established a solid and reliable point of contact for remote employees providing necessary assistance and follow up; helping to promote exceptional internal and external customer service.• Assisted in positive vendor relationships through accurate and timely processing of all vendor interactions; enabled through creation and maintenance of an efficient accounts payable system.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Marketing