Karina Castaneda Email & Phone Number

Fort Lauderdale, Florida, United States

• Create a marketing strategy to attract new customers by developing partnerships with third parties in the fitness and family wellness spaces.
• Plan the social media content schedule to cover key events and activities happening had the YMCA facilities in South Florida.
• Tailor the creation of digital content based on the different target audiences or potential customer groups.
• Plan all aspects of social media content production including locations and individuals to be filmed or interviewed, scripts, additional resources (influencers, models, etc.) and infrastructure (cameras, lights, etc.).
• Analyze social media trends to select background music, hashtags and keywords to optimize SEO and increase views, engagement and followers.

Fort Lauderdale, Florida, United States

• Created the brand and developed manufacturing, supply chain, and digital marketing strategy for FlipFlop Colors, a custom flip flop brand.
• Created and managed online stores and website, attracting over 100,000 followers on Instagram and TikTok.
• Generated engaging content on social media to drive sales and increase brand visibility.
• Performed statistical analysis of social media content to measure key engagement metrics and adjust strategy for future publications.
• Developed a paid training program for followers to learn about hand-decorating flip flops and creating their own business.
• Managed all aspects of online stores (Etsy, Shopify) and social media (Instagram, Facebook, TikTok, Pinterest, Youtube) such as SEO, photography and videography.

Bogota, D.C., Capital District, Colombia

• Led a team of 15 engineers and technicians to design physical security solutions for commercial real estate, including access control and CCTV systems.
• Prepared and delivered proposals and presentations to clients, showcasing innovative security solutions tailored to their needs.
• Managed preventive and corrective maintenance programs, ensuring timely response to work orders and effective budget execution.

Bogotá D.C., Colombia

• Led logistics tasks with existing projects, coordinated technical personnel and budget.
• Prepared documentation required for bids and RFPs.
• Expanded the database of potential clients.
• Created biweekly digital newsletters with information related to the environmental sector and the Company's consulting services.
• Presented the portfolio of consulting services to potential clients in the private sector.

Bogotá

• As a Projects Engineer at Serticol S.A, which is a Telecommunications and Integrated Engineering Services Company, I managed different stages of project acquisition and execution, including:
• Managing projects from sales closing, material purchase, contract review, execution and compliance.
• Continuously searching for new suppliers and better commercial conditions for the Company, ensuring price and quality.
• Leading negotiations and purchase of materials for the Company's telecommunications infrastructure projects, seeking suppliers that meet the technical and legal requirements at the best price.
• Preparing project activity schedules using Microsoft Project.

Bogotá, Capital District, Colombia

• Led the facilities management team to support the operation of a 2,000,000 sq ft mall located in Bogota, Colombia.
• Managed the preventive and corrective maintenance program for internal and external security cameras, motion and smoke sensors, magnetic contacts, acoustic detectors, life buttons and alarm control boards.
• Expanded the CCTV business portfolio by 40% and collaborated with the Municipality to install security cameras on the perimeter of the mall, with remote access from the mall's central command center (connected with the.

Neiva, Huila, Colombia

• I completed an internship period at Emcosalud (Health Services Company) before my graduation as Electronics Engineer. Some of my responsibilities included:
• Updating the Company's database, which has information on all communications equipment, routers, switches, hubs, IP addresses, Mac, among others.
• Performing IP addressing of system equipment according to the user profile.
• Coordinating the maintenance of the Company's structured cabling, in all its headquarters in the Departments of Huila and Tolima.
• Designing the topological map of each of the headquarters, including all the computer and telecommunications components that the Company has.
• Scanning the Company's communications network, using specialized software, to know in detail the equipment connected to the network.

Neiva, Huila, Colombia

• While completing my undergraduate studies at college, I worked for Qualified Services, which was an engineering firm that provided services to the oil and gas industry in Colombia. Some of my responsibilities were:
• Coordinating and developing instrumentation projects in oil wells, monitoring and measuring levels, pressure and temperatures.
• Programming memory gauges to monitor critical oil well operation variables such as level, pressure and temperature.
• Coordinating technical personnel in the field for the installation of the memory gauges and subsequent download of the information into the operational monitoring database.
• Preparing detailed reports with statistical analysis of monitoring records and identification of operational risk areas according to the information obtained from memory gauges.

Electronics Engineer

Endura System - Design Technician, Certificado

Alternative Energy Solutions In Latin America, Seminario

Business Finance Fundamentals

Automated Systems Introduction

Customer Service Certification