Karina Castaneda Email & Phone Number

Fort Lauderdale, Fl, Us

Fort Lauderdale, Florida, United States

• Create a marketing strategy to attract new customers by developing partnerships with third parties in the fitness and family wellness spaces.• Plan the social media content schedule to cover key events and activities happening had the YMCA facilities in South Florida.• Tailor the creation of digital content based on the different target audiences or potential customer groups.• Plan all aspects of social media content production including locations and individuals to be filmed or interviewed, scripts, additional resources (influencers, models, etc.) and infrastructure (cameras, lights, etc.).• Analyze social media trends to select background music, hashtags and keywords to optimize SEO and increase views, engagement and followers.

Fort Lauderdale, Florida, United States

• Created the brand and developed manufacturing, supply chain, and digital marketing strategy for FlipFlop Colors, a custom flip flop brand.• Created and managed online stores and website, attracting over 100,000 followers on Instagram and TikTok.• Generated engaging content on social media to drive sales and increase brand visibility.• Performed statistical analysis of social media content to measure key engagement metrics and adjust strategy for future publications.• Developed a paid training program for followers to learn about hand-decorating flip flops and creating their own business.• Managed all aspects of online stores (Etsy, Shopify) and social media (Instagram, Facebook, TikTok, Pinterest, Youtube) such as SEO, photography and videography.

Bogota, D.C., Capital District, Colombia

• Led a team of 15 engineers and technicians to design physical security solutions for commercial real estate, including access control and CCTV systems.• Prepared and delivered proposals and presentations to clients, showcasing innovative security solutions tailored to their needs.• Managed preventive and corrective maintenance programs, ensuring timely response to work orders and effective budget execution.

Bogotá D.C., Colombia

• Led logistics tasks with existing projects, coordinated technical personnel and budget.• Prepared documentation required for bids and RFPs.• Expanded the database of potential clients.• Created biweekly digital newsletters with information related to the environmental sector and the Company's consulting services.• Presented the portfolio of consulting services to potential clients in the private sector.

Bogotá

As a Projects Engineer at Serticol S.A, which is a Telecommunications and Integrated Engineering Services Company, I managed different stages of project acquisition and execution, including:• Managing projects from sales closing, material purchase, contract review, execution and compliance.• Continuously searching for new suppliers and better commercial conditions for the Company, ensuring price and quality.• Leading negotiations and purchase of materials for the Company's telecommunications infrastructure projects, seeking suppliers that meet the technical and legal requirements at the best price.• Preparing project activity schedules using Microsoft Project.

Bogotá, Capital District, Colombia

• Led the facilities management team to support the operation of a 2,000,000 sq ft mall located in Bogota, Colombia. • Managed the preventive and corrective maintenance program for internal and external security cameras, motion and smoke sensors, magnetic contacts, acoustic detectors, life buttons and alarm control boards.• Expanded the CCTV business portfolio by 40% and collaborated with the Municipality to install security cameras on the perimeter of the mall, with remote access from the mall's central command center (connected with the City's Police Department) for immediate response.

Neiva, Huila, Colombia

I completed an internship period at Emcosalud (Health Services Company) before my graduation as Electronics Engineer. Some of my responsibilities included:• Updating the Company's database, which has information on all communications equipment, routers, switches, hubs, IP addresses, Mac, among others.• Performing IP addressing of system equipment according to the user profile.• Coordinating the maintenance of the Company's structured cabling, in all its headquarters in the Departments of Huila and Tolima.• Designing the topological map of each of the headquarters, including all the computer and telecommunications components that the Company has.• Scanning the Company's communications network, using specialized software, to know in detail the equipment connected to the network.

Neiva, Huila, Colombia

While completing my undergraduate studies at college, I worked for Qualified Services, which was an engineering firm that provided services to the oil and gas industry in Colombia. Some of my responsibilities were:• Coordinating and developing instrumentation projects in oil wells, monitoring and measuring levels, pressure and temperatures.• Programming memory gauges to monitor critical oil well operation variables such as level, pressure and temperature.• Coordinating technical personnel in the field for the installation of the memory gauges and subsequent download of the information into the operational monitoring database.• Preparing detailed reports with statistical analysis of monitoring records and identification of operational risk areas according to the information obtained from memory gauges.

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