Kristi Castano Email & Phone Number

Caldwell, NJ, US

New York, NY, New York, US

Director Brand Strategy, VP managing Physician focused marketing strategy (US and Global) for multiple brands across several therapeutic categories including:Lilly Alzheimer’s Diagnostic brands: Amyvid, Tauvid (PET tracers) and the blood diagnostic test Certuid AD | AD Treatment Kisunla Sanofi Flu Vaccines: Fluzone and Fluzone High Dose Otsuka and.

Atlanta, Georgia, US

Contributing writer to The Cooper Group, Inc's quarterly magazine: Strategy HQ.To see more go to: www.thecoopergroup.net/category/magazines/To subscribe email: StrategyHQ@thecoopergroup.net

New York, NY, US

Proud to be a member of this fantastic network of women executive leaders, focused on supporting and promoting our collective and individual growth, successes and voices.

• Founder, Owner and Senior Marketing Consultant for Castano Consulting. Finding the strategic solution to your unique problem. Non profits, Educational Institutions, mid-sized businesses. We can help. Sample.
• CRM & Marketing Automation: Spearhead an integration of marketing automation system Pardot into the client's Salesforce database. Developed, analyzed and optimized CRM lead nurturing programs within Pardot.
• Marketing Research: Conduct primary and secondary marketing research to better understand target audience needs for new product launch or project - B2B & B2C
• Professional writing: Strategic plans, agency POVs, creative briefs, white papers, sales collateral, email content, whitepapers and ad copywriting. Culling together research and creating comprehensive and cohesive.
• Project management.

US

Brand. Differentiate. Sell. Helping businesses across multiple industries find their voice and best leverage their Marketing budget. Personal Client Management: Cibo Vita | Nature's Garden (CPG), MorpheusTEK | Olei (Robotics | TECH), Prime & Tuvel Law (Legal) and more.

Fairfield, NJ, US

Castano Consulting is proud to support FLEETWASH's outbound marketing efforts including: website development and content management, sales force collateral and support, digital lead generation, social media management, CRM integration and marketing strategy.

Durham, North Carolina, US

Castano Consulting is currently engaged as Marketing Consultants for Restoration + Recovery. Helping to shape their outbound marketing collateral, lead generation, sales force support and CRM capabilities. Happy to be a part of the Restoration + Recovery team.

Guatemala, GT

• Before I was an independent marketing consultant, I was molded and educated by some of the best talents in the business at a variety of different agencies. Below is a peek at my more ancient history.(Pharmaceutical.
• Managed Account Supervisor and multiple creative teams
• Transitioned new account and launched new consumer relationship marketing program for Topamax migraine
• Participated in pitches and new business development across Common Health

• Clients: Pfizer: Aricept, Caduet, Cardiology Portfolio, Detrol, Estrostep, Medical and Academic Partnerships (MAP), Norvasc, Pfizer for Women, Varenicline and ViagraTherapeutic areas of experience: AD/dementia.
• Composed relationship marketing plans for a variety of end-users: patients, consumers, physicians and thought leaders; which included all-channels: print, direct-mail, email, web-sites, banner ads and in-pharmacy.
• Managed all interactive projects including all websites and interactive sales aids
• Generated leads, wrote proposals and pitched business
• Devised and adapted Voltage products for resale including: Key Opinion Leader (KOL) relationship management services and consumer compliance program consultations

• Clients: AT&T Wireless, WorldPottery.com and Pfizer for Women Responsibilities:
• Developed direct marketing acquisition and retention plans
• Managed relationship marketing campaigns
• Analyzed website traffic and website capture effectiveness

• Flooz.com = Online Gift Currency 1998-2001Senior Relationship Marketing Manager
• Developed and promoted the Flooz B2B and consumer products
• Analyzed key business metrics
• Managed the customer base and grew individual customers’ LTV
• Created and implemented all outbound communications to Flooz.com customers: email, direct mail and alternate channels
• Collaborated with product development, technical and merchant departments to create and manage Flooz promotions and product enhancements (such as new site features, personalization rules, etc)

• Direct Marketing Agency- Account Supervisor Clients: Bell South Telecommunications and Pitney BowesResponsibilities:
• Partnered with product managers at Pitney to plan strategic direct marketing of their small business solutions products, including: the Pitney Works Personal Post meter and the Pitney Works Business Rewards Visa for.
• Managed many multi-media campaigns for BellSouth Telecommunications. Projects often involved the coordination and management of multiple agencies in the development of national promotions and campaigns
• Assisted in the strategic development of complex, multi-million dollar campaign plans
• Implemented the creation and development of direct mail, DRTV, print, Internet banner ads, radio and alternative channels.

• Direct Marketing Agency - Account ExecutiveClient: American ExpressResponsibilities:
• Developed and managed complex card acquisition and retention programs
• Assisted in the planning and development of business-to-business communications between American Express and various independent travel agencies for their Sign &Travel product
• Participated in the ’96 pitch to acquire the American Express business
• Acted as the training liaison between the Client and the account management team.

Torrance, CA, US

• CPG Marketing and Syndicated Research - Account xecutiveClients: Campbell Soup Company US: Red & White Soup, Pace Salsa, Mrs. Paul’s Frozen Foods, Swanson Frozen Foods; and Campbell Soup Company UKResponsibilities:
• Provided analytical and software services for CPG clients around the world
• Created and presented advanced analytical analysis to address ongoing client issues through the use of both syndicated store and panel data
• Assayed trade promotions, coupon drops, new product introductions, changes in marketing mix strategies and competitive influences
• Trained Campbell’s Sales Brokers, Market Researchers and fellow IRI employees on the use of IRI’s software products, custom databases and analysisInternational Assignment – IRI Bracknell, England: Was selected by.

Bsba, Marketing And English

Theater Marketing