K.C. Geen Email and Phone Number
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A strategic marketing executive with the unique ability to connect brands to consumers throughout their marketing journey using a data and content driven approach. A forward-thinking, modern marketer with an expertise in digital transformation and accelerating performance for high growth companies. Experience leading and executing full funnel integrated marketing campaigns for global brands and startups such as SeaWorld Parks & Entertainment, United Airlines, Groupon, GrubHub, Great Wolf Lodge, Subway, CVS, Ben & Jerry’s, Dell, and Nestle Waters North America.Past brands: United Airlines, Groupon, GrubHub, Seamless, SUBWAY restaurants, Great Wolf Lodge, Abercrombie & Kent, Dell, Midas, CVS, Ben & Jerry's, The Dow Chemical Company, Yoplait, Boston Celtics, The Boston Globe, Tetra Pak, US Farmers and Ranchers Alliance, Dropkick Murphys, Boston Music Awards, Western Union Payment Services and Amway.Specialties: Performance MarketingBrand StrategyAdvertising Content Development Public Relations CRMStart UpsIssues and Reputation ManagementMentoring and building strong teams
Various Companies
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Consultant | Fractional Cmo | Advisor | InvestorVarious Companies Jul 2023 - PresentGreenwich, Ct, Us
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AdvisorLuma Health Jul 2023 - PresentSan Mateo, California, Us -
Advisor / InvestorPoppyseed Play Jul 2023 - PresentModern heirloom toys that flex your tastes while the little one learns to flex their muscles. All possible, through a simpler, more minimalist approach to play and design. -
Chief Marketing OfficerWomen'S Care 2021 - 2023Tampa, Florida, UsWomen's Care (a portfolio company of BC Partners, a private equity firm) is a leading provider of women’s health services including Obstetrics / Gynecology. -
Svp, MarketingSeaworld Parks & Entertainment 2020 - 2021Orlando, Florida, Us -
Head Of MarketingGreat Wolf Lodge 2018 - 2020Chicago, Illinois, UsGreat Wolf Resorts (a portfolio company of Centerbridge Partners LP, a private equity firm) is the brand leader in the water park resort industry. Leads Great Wolf Lodge’s marketing department and commercial integration, reporting into the Chief Commercial Officer, ensuring marketing efforts align with strategic and rapid growth plans, both short and long term. Built and manage a high-performing team of growth and brand marketers focused on building a single cohesive customer experience and optimizing current mix to ensure sustained growth. Presented to the Board of Directors on marketing transformation and performance. - Drove a complete overhaul of marketing strategy – with a heavy focus on more targetable and data driven mediums across digital and traditional to eliminate waste and improve efficiency – led to outsized demand while improving overall ROI by 93%- Manage a $50 million dollar marketing budget across media, CRM, brand and PR; doubling digital investment YoY- Developed a new brand platform, Go For the Moment, to drive growth and adoption among millennial parents. Leading the platform integration across all customer facing touch points. - Shifted from local to national TV and introduced 17 new linear partners to drive a 65% increase in ROI- Rebuilt email capabilities and drove a 60% increase in email revenue YoY -
Director Of Digital MarketingGreat Wolf Lodge 2017 - 2018Chicago, Illinois, UsLed the enterprise digital marketing team focused on growth and integrated marketing throughout all digital channels including social media, content marketing, email marketing, paid search, paid social, video, mobile, display and SEO.
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Guest LecturerNorthwestern University - Kellogg School Of Management 2017 - 2018Evanston, Illinois, Us -
Director, Digital Marketing And Customer AcquisitionUnited Airlines 2017 - 2017Chicago, Il, UsBuilt United's first-ever Digital Marketing team focused on performance marketing across SEO, search, display, paid social, mobile and video. Also led the brands digital chat bot strategy and web content management system. -
Director, Social Media And Content MarketingUnited Airlines 2016 - 2017Chicago, Il, UsLed United Airlines’ global social media and content marketing department, driving the strategic direction of integrated digital and social strategies across all 55 countries to increase loyalty and drive acquisition. Manages a cross-functional team focused on social care, social listening, paid social, channel strategy, content marketing and digital strategies. Additionally, became one of the first brands to launch a chat bot "AutoPilot" on Twitter, focused on customer service.
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Head Of Global Social Media And Content MarketingGroupon 2015 - 2016Chicago, Il, UsDirected Groupon’s global social media and content marketing operations and strategy, responsible for how the brand uses content and emerging platforms to connect with merchants and customers in 47 countries. Responsible for revitalizing the brand identity which rolled out across all marketing channels. Led cross-functional relationships across SEO/SEM, communications, brand, display media, CRM and editorial to drive traffic, conversions and new customer acquisition. -
Guest Lecturer, Social Media StrategyDepaul University 2012 - 2016Chicago, Il, UsGuest lecturer in public relations and social media classes in the College of Communications. -
Senior Manager, Social MediaGrubhub 2012 - 2015Chicago, Illinois, UsLead integrated social media brand marketing for GrubHub and Seamless driving the strategic and operational direction of all integrated social media, brand and content marketing strategies to foster ongoing diner engagement, brand awareness and drive new diners. Developed organic and paid strategies that attracted new diners at one of the lowest CPAs than all other brand marketing tactics. Launched GrubHub’s Snapchat strategy and developed the first ever Snapchat scavenger hunt; recognized as one of the “8 Brands Rocking Snapchat” by Mashable. Launched GrubHub Inc’s Social Care Team, responsible for responding to diner issues and engaging with positive brand mentions 24/7 on social media. -
Marketing Manager, Global Social Media And Digital AdvertisingAbercrombie & Kent 2011 - 2012London, England, GbLed the social and digital advertising strategy across all global destination offices and markets.
K.C. Geen Skills
K.C. Geen Education Details
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Boston UniversityPublic Relations
Frequently Asked Questions about K.C. Geen
What company does K.C. Geen work for?
K.C. Geen works for Various Companies
What is K.C. Geen's role at the current company?
K.C. Geen's current role is CMO | Advisor | Marketing & Digital Transformation | High Growth Startups & PE | Travel, Hospitality, Health Care, and Ecommerce.
What is K.C. Geen's email address?
K.C. Geen's email address is k.****@****ent.com
What is K.C. Geen's direct phone number?
K.C. Geen's direct phone number is +160866*****
What schools did K.C. Geen attend?
K.C. Geen attended Boston University.
What skills is K.C. Geen known for?
K.C. Geen has skills like Social Media Marketing, Social Media, Digital Strategy, Integrated Marketing, Media Relations, Marketing, Marketing Strategy, Marketing Communications, Strategy, Strategic Communications, Social Media Measurement, Digital Marketing.
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