Kelsey Chereson Email & Phone Number

Denver, CO, US

Centennial, Colorado, United States

• Collaborated with strategy leads, content strategists, and course producers to develop and deliver course programs on frontier tech topics
• Translated detailed written outlines into story driven presentation visuals for multiple course programs
• Communicated complex concepts visually within a design system with a flexible library of assets
• Worked with a cross-functional team and co-owned the success and creation of a revenue-producing product

• Worked as solo UX/UI design lead in creating mockups, designing and iterating client's website through strategic branding and design
• Collaborated with client to write and revise meaningful copy that engages users and encourages action
• Determined hierarchy, layout, typography and colors for website

• Consulted with stakeholder and marketing team to identify and translate client needs for new e-commerce website
• Worked as solo designer to visualize and execute the layout and content of the entire Vitamin Patch website
• Designed and created icons and product images for website

Greater Denver Area

• Managed $11 million business segment, including local foodservice distributor and all vending operators in Colorado and parts of South Dakota, Utah and Wyoming
• Coordinated annual marketing and innovation summit to showcase new and existing brands to top customers
• Created and manage marketing budget for sales territory, ensuring funds are distributed effectively
• Implemented go-to-market strategy for introducing innovation brands into customer base

Denver, Colorado

• Managed 125 top volume Model Market accounts in the Denver and surrounding areas
• Established and maintained strong business relationships with both customers and other members of PepsiCo team
• Grew beverage volume an average of 8% annually through strategic selling and customer collaboration
• Developed and implemented merchandising strategies for customers to promote existing and innovation brands

• Designed and iterated the responsive desktop website for Lion Media, in collaboration with two other designers
• Created style tiles, wireframes and clickable prototypes as part of the design process resulting in the final MVP
• Completed extensive market research to identify and develop user personas for client
• Conducted multiple rounds of user testing, focusing on desirability, usability and layout of various iterations

Southlake, TX

• Coached existing and prospective members and motivated them to make changes in various health related domains
• Created strong working relationships with new and long-term members of coaching program
• Ensured customer satisfaction and program participation by interacting daily with members via phone and email

Mckinney, TX

• Supported on-staff registered dietitian with planning and implementing nutrition and culinary demonstrations
• Facilitated event preparation and volunteer involvement, coordinating schedules and delegating tasks
• Worked at on-site restaurant ensuring compliance with safety, sanitation and health regulations

Mckinney, Texas

• Served on three event project teams managing volunteers and coordinating logistics
• Effectively and efficiently met various target deadlines to ensure successful event execution

Alpha Hart Lewis Elementary School Adventure Club

• Managed team of four conducting performance evaluations and ensuring compliance with program guidelines
• Coordinated a talent show creating and editing marketing materials and managing all aspects of the event
• Demonstrated strong leadership skills by providing regular feedback to team members regarding performance

Alpha Hart Lewis Elementary School Adventure Club

• Orchestrated educational skill-building activities with children to promote hands-on learning
• Successfully displayed self-initiative through daily site setup to provide a high quality experience for the children

Columbia, Missouri Area

• Member of the University of Missouri Division I soccer team for four years
• Academic All-Big 12 First Team – 2009, 2010; Academic All-Big 12 Second Team – 2011
• Big 12 Champion – 2008, 2009

Bachelor Of Science - Bs, Nutritional Sciences

Activities and Societies: Nutrition & Wellness Association, Commissioner's Honor Roll, Academic All-Big 12 First Team

Ui Design Program