Kelsey Chereson Email & Phone Number

Denver, Co, Us

Centennial, Colorado, United States

•Collaborated with strategy leads, content strategists, and course producers to develop and deliver course programs on frontier tech topics•Translated detailed written outlines into story driven presentation visuals for multiple course programs•Communicated complex concepts visually within a design system with a flexible library of assets•Worked with a cross-functional team and co-owned the success and creation of a revenue-producing product

•Worked as solo UX/UI design lead in creating mockups, designing and iterating client's website through strategic branding and design•Collaborated with client to write and revise meaningful copy that engages users and encourages action•Determined hierarchy, layout, typography and colors for website

•Consulted with stakeholder and marketing team to identify and translate client needs for new e-commerce website•Worked as solo designer to visualize and execute the layout and content of the entire Vitamin Patch website•Designed and created icons and product images for website

Greater Denver Area

•Managed $11 million business segment, including local foodservice distributor and all vending operators in Colorado and parts of South Dakota, Utah and Wyoming•Coordinated annual marketing and innovation summit to showcase new and existing brands to top customers•Created and manage marketing budget for sales territory, ensuring funds are distributed effectively •Implemented go-to-market strategy for introducing innovation brands into customer base

Denver, Colorado

•Managed 125 top volume Model Market accounts in the Denver and surrounding areas•Established and maintained strong business relationships with both customers and other members of PepsiCo team•Grew beverage volume an average of 8% annually through strategic selling and customer collaboration•Developed and implemented merchandising strategies for customers to promote existing and innovation brands

•Designed and iterated the responsive desktop website for Lion Media, in collaboration with two other designers•Created style tiles, wireframes and clickable prototypes as part of the design process resulting in the final MVP•Completed extensive market research to identify and develop user personas for client•Conducted multiple rounds of user testing, focusing on desirability, usability and layout of various iterations

Southlake, Tx

•Coached existing and prospective members and motivated them to make changes in various health related domains•Created strong working relationships with new and long-term members of coaching program•Ensured customer satisfaction and program participation by interacting daily with members via phone and email

Mckinney, Tx

•Supported on-staff registered dietitian with planning and implementing nutrition and culinary demonstrations•Facilitated event preparation and volunteer involvement, coordinating schedules and delegating tasks•Worked at on-site restaurant ensuring compliance with safety, sanitation and health regulations

Mckinney, Texas

•Served on three event project teams managing volunteers and coordinating logistics•Effectively and efficiently met various target deadlines to ensure successful event execution

Alpha Hart Lewis Elementary School Adventure Club

•Managed team of four conducting performance evaluations and ensuring compliance with program guidelines•Coordinated a talent show creating and editing marketing materials and managing all aspects of the event•Demonstrated strong leadership skills by providing regular feedback to team members regarding performance

Alpha Hart Lewis Elementary School Adventure Club

•Orchestrated educational skill-building activities with children to promote hands-on learning•Successfully displayed self-initiative through daily site setup to provide a high quality experience for the children

Columbia, Missouri Area

•Member of the University of Missouri Division I soccer team for four years •Academic All-Big 12 First Team – 2009, 2010; Academic All-Big 12 Second Team – 2011•Big 12 Champion – 2008, 2009

Bachelor Of Science - Bs, Nutritional Sciences

Activities and Societies: Nutrition & Wellness Association, Commissioner's Honor Roll, Academic All-Big 12 First Team

Ui Design Program