- Strategic analytics leader across Product, Revenue, Marketing and Finance.- Led several data science teams acting as thought partners across all Bumble business functions and senior leadership to extract value from vast datasets in alignment with company goals.- Fostered innovative data science projects to improve decision making (Trend Change Detection, Intra-month forecasting) and marketing allocation (Market Maturity).- Implemented common analytics briefing/intake process providing right-sized insights covering all aspects of monthly, quarterly and annual performance to inform earnings and long term planning.- Refined prioritisation frameworks, problem scoping and project management capabilities to scale tactical analytics and strategic data projects (Microstrategy migration from Exasol to Snowflake).- Designed and implemented core competencies and OKRs across all analytics functions opening up new career paths. Re-designed the org structure to better align with changing company needs and promote future data science leaders .- A leadership defined by mentorship, empathy, and collaboration. Advocating a culture of continuous learning and improvement through company wide data literacy programs and regular retrospectives with stakeholders to improve collaboration.

- A senior leader of a global team of Data Scientists and Reporting Analysts providing strategic partnerships across Bumble on a broad range of analytics.- Member of the Bumble IPO team as the sole analytics lead, working with senior leadership (CFO, CEO, COO) and external IPO teams to advise on GAAP and non-GAAP metric selection for S1 and readiness for quarterly earnings reports.- Developed and led a new consulting capability at Bumble, partnering with the business on strategic data science needs across Forecasting, LTV, Geospatial Clustering, Pricing and broader metric innovation to understand business performance and dating market dynamics. Teams scoped and diagnosed critical business performance issues through analytical deep dives and regular insights-driven Business Performance Reviews highlighting challenges and opportunities across major markets.- Created a new Executive-facing function (Executive Reporting Analytics) specialising in building best-in-class self-serve analytics to provide a deeper understanding of company performance for the senior leadership team. Leveraging metric trees and drill maps to build out a rapid KPI diagnostics capability.- Collaborated with product managers and analysts on tracking and understanding user behaviour, feature adoption, funnel analysis and revenue drivers through self-serve solutions and data model improvements. Building scalable dashboards across Bumble’s app portfolio.- Implemented a wide range of SOX compliance controls across the financial reporting estate in partnership with internal and external auditors, data engineering and finance teams. Covering access controls, change management and segregation of duties.- Provided guidance and leadership on strategic data projects including Snowflake Migration, design and build of a new Financial data warehouse and semantic layer improvements.

Summary-Delivered self-serve analytics through a strategy of user education, diligent execution, governance, and problem centric design delivering commercial impact.-Outstanding stakeholder management and communication skills at all levels. Translating technical and business understanding.-Educated and empowered teams across Badoo in the value of self-serve analytics to drive decision making in Growth Marketing, Product Management, FP&A, Community Ops, Engineering and more. -Certified Microstrategy expert with hands-on approach to system architecture, administration and development.-Redesigned and scaled the BI platform through multiple upgrades and data and semantic layer re-architecture.Highlights-Delivered an aggressive plan resolving complexities in the legacy MSTR project reducing metrics by 56%, attributes by 72%, and filters by 92%.-Semantic layer re-design resulted in the team shortlisted for Badoo Team of the Year.-Achieved a significant reduction in development time, shift to Agile delivery, implementing efficient deployment strategies and automated regression testing and monitoring.-Delivered Product Management, Finance, Eng. training, introducing user guides and videos covering key BI concepts.-Deep partnership with Finance, resulting in a significant increase in their ability to independently deliver self-serve solutions.-Major MSTR platform upgrade, shifting to distributed architecture with several new VMs for DEV, UAT, and PROD. Improving performance and disaster recovery ability. -Introduced automated Anomaly Detection alerts on all KPIs in collaboration with Data Eng. teams through MSTR REST API.-Delivered a 40% licence cost-saving whilst growing the user base from 100 to 300+.-Delivered a number of impactful enterprise dashboards for senior stakeholders (CEO, CFO, COO), Blackstone (post-acquisition).-Mentored and coached the team, leading to improved planning, task estimation, and collaboration with the business.

Delivered MicroStrategy 9.4.1 (Windows) certified training to:20 SAS Developers at Admiral Insurance, Cardiff - Feb 15 to Apr 15Reporting EssentialsAdvanced ReportingProject Design EssentialsIntelligent cube design and tuning for BT HomeHub Analytics at Alcatel, City of London : Apr 15 to May 15Developed and tuned cubes over 40GB in size on MSTR 9.4.1 (Linux)Senior Developer and the lead on User Adoption tactics: May 2015 to current - Eir HQ, Dublin-Delivered MicroStrategy 9.4.1 (Windows) certified training to 15 MIS Developers - May 15 to June 151.Web Essentials 2.Web Professional-Ran daily MicroStrategy Clinics to from June '15 to June '16Open forum for all MIS staff to bring their MicroStrategy problems, requirements, ideas.Helped numerous developers to build dashboards using documents and Visual InsightsSchema developmentBuilt reports, dashboards, logical viewsCreated documentation dashboards centralising all project wide documentation; Warehouse docs, MSTR training guides, style guides, templates.Project Documentation deep linked into project objects allowing web users to right-click any object and view the full definitionSDK work to add eir branded colours to the default colour palettesCreated corporate dashboard templates.Designed and built Scorecard Dashboard, using a combination of information windows, logical views, derived elements, consolidationsMaking recommendations to the MicroStrategy administrator on security role setup and project, I-server and web configuration settings to optimise for performance e.g. element caching, cube build, web .

Administration, design and development of all BBC IT Service Management Reporting (~600+ Reports).Reporting for all incidents and service requests .ITSM as the operational source system.Re-designing the existing project to improve SQL execution times and reduce multipass SQL.Building Oracle database views to aggregate data and accelerate report development.Managing the BBC Reporting backlog supported by local and offshore development resource.Training Atos BO developers in MicroStrategy v 9.2.1 toolset.Educating Service Management team on platform capabilities and advising on the best practises to meet reporting requirements and increase automation.

MicroStrategy Lead Architect designing, developing and deploying the semantic layer for a payments reporting database ~ 100m SEPA transactions per day.Managment of a team of 3 developers (on/off shore). Defect & release management for all MicroStrategy related issues and reports.Diagnosed and resolved database performance defects by re-architecting database views and tuning SQL in conjunction with DBAs and Oracle engineers.Translated and communicated technical issues across all levels of the business.Delivered complex reconciliation accounting and regulatory reporting and also gathered reporting requirements directly from consuming groups.Redesigned the reporting requirements gathering process to improve the quality of specifications and hence reduce the number of defects.

Nokia Location & Commerce. Senior Microstrategy Engineer working within the BI Development Team. Using AGILE to develop and deliver on user stories within monthly release cycle. Leading system architecture discussion & subsequent global migration from v8. to Microstrategy v9. Providing internal customer support and training. Consulting on operational implementation plans for each release.

Following the transfer of Nokia Interactive into Navteq:Administration, management and ongoing procurement of all global Microstrategy installations. Totalling 7 including production, staging and system test providing internal and external customer access to a global user group of 500+.Responsible for the publication and analysis of performance and availability metrics for all global ad platform and supporting components. 5 production ad server installations + 3 production BI systems.Data analysis of production system logs files, internal & external monitoring systems to troubleshoot and resolve production system outages/issues.Bespoke analysis & evaluation of pilots delivering new advertising units into global markets.Responsible for the sourcing, evaluation & use of open source and premium software solutions to assist in production monitoring and performance analysis.

Following the acquisition of Enpocket by Nokia (Nokia Interactive):Administration, management and ongoing procurement of all global Microstrategy installations. Totalling 7 including production, staging and system test providing internal and external customer access to a global user group of 500+.Project management of global deployments of reporting features. Responsible for management UAT with relevant stakeholders.Supporting the development effort through the delivery of new reporting requirements to Product Management.Supporting Ad Operations and Sales in delivering custom and ad-hoc Microstrategy reports and analysis into advertising pilots, campaigns and publishers, online and via Narrowcast.Creation and delivery of Internal & External Microstrategy user training.

Management of Sprint mobile downloads recommendations engine. Working with Sprint to refine model through selection and inclusion of additional consumer variables.Responsible for the creation & interpretation of campaign analytics. Reporting on the effectiveness of downloads recommendations through test & roll campaigns.Responsible for creation and delivery of all global Brand Solutions reporting and analytics. Helping clients such as Ford, Vodafone & Britvic to understand the impact of their mobile marketing campaigns and supporting account management in retaining and acquiring new clients.

Management of a team of 3 data and campaign management analysts.Monthly segmentation, delivery & analysis of 3million targeting SMS to O2 customers.Support function for Marketing in developing and analysing new campaigns.Delivering reporting and analytics for O2 services: Downloads, MMS, Chat.Delivering reporting and analytics for international mobile services.Grow O2 Extras from 85,000-to-500,000 user base through customer acquisition campaigns and customer segmentation.Selection and implementation of SAS Enterprise Guide to increase automated MI

Developing and automating Collections & Customer Services reporting, delivered through online portal built using Base SAS.Building and refining CHAID Decision Trees to aid Collections customer contact strategies.Deliver, maintenance and communication of Daily, Weekly & Monthly MI reporting.

Development and management of Customer Services reporting using AS400, Excel and MS Access.Architecture, Development, deployment and management training of HR Skills Matrix covering all operations banking staff (2000 FTE).Deliver, maintenance and communication of Daily, Weekly & Monthly MI reporting.