Kevin Chu Email & Phone Number

San Francisco Bay Area

San Mateo

• Plan and guide unique weekly marketing app store event campaigns for global game stores which included coordinating and managing multiple resources to meet tight deadlines.• Develop the strategy and executing merchandising plans which include browse tree design, search, events, and merchandising to optimize the on-app customer experience by highlighting key mobile content for maximum performance.• Build campaigns, execute, and ensure quality control on targeted traffic-driving efforts utilizing game developer’s customer market segments across channels, which include push notifications, in-app messages, emails, and news feeds.• Produce weekly marketing strategies utilizing data analysis from Tableau, Amplitude, and internal tools to optimize and grow user engagement campaigns across global mobile and stores.• Create and present Power Point presentations which reinforce concepts, data, trends, and opportunities for executive and internal team meetings.• Partner with internal and external stakeholders on multiple level projects which include quality assurance, new feature conceptualization, programming, copywriting, and business developer relations.• Utilize my profound passion for our products to successfully assist mobile game developers and internal customers with their technical support, customer service, problem escalation, and opportunity needs.