Erick Calderon Email and Phone Number
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As the GM & VP of Digital Recruitment at Transforce, I bring over 20 years of marketing experience to the table. My expertise in building high-performing teams has led to the development of a digital advertising powerhouse at Transforce, specializing in Facebook and Google ads, as well as programmatic networks. I enjoy building technology teams, which leverages digital recruitment automation with a human touch. With a diverse background in technology and logistics, and a passion for helping companies hire the right talent, I am proud to offer my expertise. If you're looking to enhance your logistics hiring process, look no further than Transforce Digital Recruiting. I believe in the power of people to achieve great things, and I strive to help others reach their full potential. If you'd like to learn more about how I can help your company succeed, please don't hesitate to reach out and connect with me. Let's chat and see if Transforce and I can help you reach your goals.
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Vp And Gm Of The Transforce Digital Recruiting DivisionTransforceCypress, Tx, Us
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Vp & Gm Of The Transforce Digital Recruiting DivisionTransforce Apr 2018 - PresentAlexandria, Virginia, UsIn this role, I've taken strategic leadership to a new level, successfully driving business model innovations, and developing strategic technology that has helped us 10x our revenue. My expertise in digital advertising, and programmatic networks, has been key in providing top-notch services to our clients.I've also lead our team in making marketing technology enhancements and product development, building a team that consistently exceeds expectations. I was tasked with merging two companies, bringing together their unique strengths to create a unified and even more successful organization.If you're looking for a strategic leader with a proven track record of success in driving growth, improving processes, and building top-performing teams, look no further -
Vp Of Marketing & DevelopmentTrucking Unlimited Apr 2018 - PresentLos Angeles, California, UsMarketing | Lead Generation | Digital Media | Advertising Agency | Traffic Generation | Proven track record of scaling marketing and sales for multiple industries. -
PrincipalLynkspot Jan 2017 - Apr 2018Digital Marketing agency specializing in SEO, lead generation and digital advertising.
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Vice President, Marketing And Business DevelopmentMastey De Paris Jun 2013 - Jun 2016Santa Clarita, Ca, UsLead marketing and business development for US and EU markets with an emphasis on using technology to increase brand awareness and salesEstablished Online sales funnel and email outreach programs the increased our customer retention and average order value by 30%Developed Video Training and Live Webinar certification programs for hair stylists to increase product and brand loyalty while reducing the cost of training from traditional salon events. Negotiate pricing with packaging and ingredients manufactures to reduce cost while raising quality.Coordinated and Lead live events presentations and educational seminars for both online and offline events. -
Board Of TrusteesLos Encinos School Jul 2011 - Jul 2014Los Angeles, Ca, UsDevelopment Committee Co ChairStrategic Planning Committee -
Vice President Business DevelopmentMastey De Paris Jan 2011 - Jan 2013Santa Clarita, Ca, UsSet up regional distribution partners in the US and EU to support geographic areas more efficiently and effectively.International Regulatory Registration of over 300 hair color and hair care skus from multiple brands for sale in the European Union, Canada, and Middle East.Sales Program Development for sales reps and distributor sales consultants including educational events and training materials and bonus compensation structures.Established Inside sales and customer development program using online data to increase sales and lifetime value of the customer.
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Vice President MarketingMastey De Paris Jan 2009 - Jan 2011Santa Clarita, Ca, UsTrade Show Development and management for U.S. and International Beauty trade shows and eventsNew Product Launches and Re-Brands for hair color and hair care products.No PPD Hair Color product and education launch including new web strategies for customer growth.
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Director Of Education And TrainingMastey De Paris Jan 2005 - Jan 2009Santa Clarita, Ca, UsEstablished new Hair Color Certification Courses and updatesDeveloped educator training program and train the trainer education courses to ensure a single brand message regardless of the educator giving the courses.Developed hair stylist education programs for hair color and hair styling / cutting to grow our customer base and develop our brand as an education leader and hair color expert.Hired, trained, and developed US and International stylist educator team for in salon and trades how training events in the U.S., European Union, Mexico and Central America, United Arab Emirates, and other middle eastern nations.Developed post sales education update programs for hair stylists to increase product use and recurring revenue.Managed and Trained customer support team, call center staff, and color hotline stylists.
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Director Of Technology And BrandingMastey De Paris Nov 2002 - Dec 2004Santa Clarita, Ca, UsRe-brand multiple hair care and accessory linesPackaging Development including negotiation of packaging pricing.Marketing, Advertising, and Collateral development in multiple languages for international product launches.Launched new lines for color care and non ammonia hair colorDeveloped packaging for new hair care brandsDesigned and deployed supporting web sites for new productsDeveloped sales micro sites for sales training and customer supportEstablished branding standards for marketing, advertising, sales aids and collateral pieces
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Founder, San DiegoThe Founder Institute Sep 2011 - Dec 2011Palo Alto, Ca, UsIncubator program for technology start up founders. -
Senior Design And Development EngineerE-Centives Jan 2002 - Aug 2002Us- Developed Digital to Instore Coupon solutions for CPG Brands like Airwick, Clearasil, Lysol, Finish, Vanish; These brands were interested in tracking digital footprints & in store consumer behavior for their retail products.- Developed Micro sites for lead generation and coupon distribution- Created marketing pieces, ads, and graphics for promotions- Developed tracking and analytics system for consumer behavior- Software Development- Created online development tools that streamlined production of micro sites, coupon generation, and templates- Reduced production time for new site launches from 1 week to 1 hour.- Created graphics engine that auto generated targeted sales ads based on customer profiles and offer availability. -
Senior Human Factors Design EngineerInktomi Corporation Feb 1999 - Jan 2002- Worked with team to create the first customizable online shopping engine used by Yahoo!, MSN, and ABC, Disney, and many other portal clients- Lead Human Factors & Design for all of Inktomi's E Commerce and Traffic Server Products and Tools- Developed UI best practices for both consumer facing applications and client facing tools.- Created rewards shopping platforms for American Express, Capital One, Bank of America and others.- Software Development: Front end and JSP, ASP, and PHP layer developer and designer - Created front end information architecture for all shopping and traffic applications -
Senior Design EngineerImpulsebuy Network Jan 1998 - Apr 1999- Designed User Interfaces for E-Commerce applications- Developed tools for merchants and brands to publish overstock products into an online sales network- Designed and developed applications for portal partners to create targeted ads from the merchant sales network- Designed User Interfaces for AOL, Digital Cities, Yahoo! Sidewalk.com(original MSN) and other portal clients.
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Design EngineerNetnoir (Aol) Feb 1996 - Jan 1998Designed User Interfaces for AOL and Web applicationsWorked with art director to create partner websites and AOL screens
Erick Calderon Skills
Erick Calderon Education Details
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San Francisco State UniversityIndustrial And Product Design
Frequently Asked Questions about Erick Calderon
What company does Erick Calderon work for?
Erick Calderon works for Transforce
What is Erick Calderon's role at the current company?
Erick Calderon's current role is VP and GM of the TransForce Digital Recruiting Division.
What is Erick Calderon's email address?
Erick Calderon's email address is er****@****tey.com
What is Erick Calderon's direct phone number?
Erick Calderon's direct phone number is (916) 900*****
What schools did Erick Calderon attend?
Erick Calderon attended San Francisco State University.
What are some of Erick Calderon's interests?
Erick Calderon has interest in Ios App Development, Lean Startups, Poverty Alleviation, Trying Great Food, Brazilian Jiujitsu.
What skills is Erick Calderon known for?
Erick Calderon has skills like E Commerce, User Experience, Start Ups, Entrepreneurship, Php, Management, User Interface Design, Information Architecture, Product Management, Advertising, Usability Engineering, Photoshop.
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