Kat Cassidy Email & Phone Number

Austin, TX

Austin, TX

• Provide creative direction, mockups, and any necessary briefs on multimedia projects for elearning courses and support documentation, including graphics, web design, animation, decks, and videos
• Foresee any challenges before they arise and provide solutions to proactively tackle them
• Oversee and guide projects from ideation to execution
• Ensure that the visual identity of all education projects are on brand
• Collaborate with Marketing and Product teams to ensure consistent brand representation across all touchpoints
• Provide feedback, mentor, and train designers and videographers

Austin, TX / Carpinteria, CA

• Brainstormed creative ways to teach concepts to audiences of varying technical aptitude with videos, animations, gifs, designs, and courses
• Owned each phase of the production process from concept to post production, including pitching ideas, writing scripts, sketching storyboards, and creating media
• Created and maintained a scalable library of assets for an efficient production workflow
• Supported internal subject matter experts with achieving their campaign visions
• Developed a strong understanding of industry-specific problems and user stories

Carpinteria, CA

• Developed software training videos for on-demand e-learning to teach users how to use Procore

San Luis Obispo, CA

• Produced a variety of multimedia content that included videos, animations, gifs, audio, photography, graphic design, and social media assets from concept to final product
• Conceptualized and produced interview questions, scripts, and storyboards
• Performed post-production tasks including reviewing footage, making editorial decisions, rough cuts, audio adjustments, color correction, color grading, visual effects, final editing, and output compression using Adobe.
• Worked closely with the Account and Design teams to execute multimedia concepts through to completion by creating content to support marketing campaigns, researching topics, finding locations and resources, planning.
• Supported the team throughout the production process, providing training when necessary
• Transported, set up, and operated various production equipment including cameras, audio recorders, microphones, and lighting for location and studio productions

San Luis Obispo, CA

• Storyboarded and designed websites, marketing materials, logos, and presentations

San Luis Obispo, CA

• All responsibilities of Video Editor role, and additionally:
• Trained and led a team of student videographers, as well as interviewed potential new hires
• Managed inventory of video supplies and equipment
• Recognized inefficiencies in the production workflow and took steps to improve them, such as filming video tutorials for new hires, restructuring file management, and indexing footage
• Established and fostered a positive work atmosphere that valued communication and teamwork

San Luis Obispo, CA

• Crafted stories with videos and graphics using the Adobe Creative Suite (Premiere, After Effects, Illustrator, and InDesign) targeted at prospective students
• Filmed interviews and b-roll with Canon DSLRs, studio lighting equipment, steadicams, sliders, cranes, and professional audio equipment
• Worked on film shoots with subjects ranging from students and faculty to deans and the university president

Bachelor Of Science (Bs), Graphic Communication

Activities and Societies: University Graphic Systems Intern• Design Reproduction Technology concentration • Media Arts and Technologies.

Education record

Activities and Societies: Yearbook Editor-in-Chief, ROP Graphic Design