Advanced Analytics Manager, Marketing Analytics & Insights
Current• Leading a team of analysts to support Marketing and Digital Commerce. • Driving cultural change towards data driven strategy and measurable campaigns. • Scoped, built and drove adoption for Marketing KPIs for 8 Customer Groups. • KPIs automated into PBi Dashboards for Execs, Marketing and Strategy Teams. • Developed monthly KPI commentary process driving key actions and insights.• Established marketing taxonomy & tracking link creation to improve data quality.• Created a new Analytics request intake process that led to Agile 2-weeks sprints. • Mentor Analysts on SQL, PBi, scoping requests and Data Storytelling. • Datasources: SQL (Product, Customer, Sales), 3rd Party, Marketing Channel & Website• Channels: Performance, SEM, SEO, Email, Print, Traditional, Events, ContentBi-Annual Employee Recognition - August 2023