Category Director, Adult Beverage & Foodservice
Solon, Ohio, Us
- Directed EPPS programs for adult beverage, foodservice and merchandising that experienced a 650% revenue increase during my time in the role- Acted as broker/liaison/event planner between National Account Managers (suppliers) and Category Managers (buyers) in the categories- Demonstrated knowledge of the industries by leading team meetings and new-hire trainings- Created 52-week sales plan for each EPPS, utilizing past performance data, and executing plan with weekly updates.- Attended and directed team's strategy at outside trade shows and conventions. These events included NRA, IDDBA, Fancy Foods, WSWA, ACF, Food & Wine Classic, Nightclub & Bar, Vinexpo, SIAL Paris and Vinitaly.- Led direct reports, ensuring they are set up to succeed with assignments and goals. Provided constant coaching and management of sales and business development.- Exceeded individual sales goals (over 110% of goal) each year in position- Established and created first-time agenda items tailored for industries, such as the annual Grand Tasting and Culinary Awards, kitchen tours, educational sessions, chef demonstrations and mixology sessions- Led weekly team agenda call to review strategies, to-do lists, ideas and methods to complete objectives- Established Trade Press partnerships with The Tasting Panel, MMR and Bar Business Magazine- Wrote, edited and approved all email and marketing campaigns to support sales objectives- Led operations for ECRM staff on-site, while executing agenda and supporting sales efforts"This is the best event in the U.S. to meet buyers and decision-makers." - Limestone Coast Wine"To date, approximately 20% of the planogram items have been discovered during the ECRM events.” - Walgreens
