DigiShopGirl Media is the leading boutique agency dedicated to providing best practices and expertise in the rapidly evolving Direct-to-Consumer brand industry. We work with consumer startups and up-and-coming brands such as Noom, Away Travel, Rent The Runway, Blueland, Starface, Madison Reed and Dame Products. Particular area of expertise are:- Omni-channel digital marketing: - SEO/SEM - Social (FB/Instagram/Pinterest/Snapchat/Tiktok) - Email - Mobile - Amazon e-commerce setup and advertising - Instacart advertising - Integration and reporting across different digital channels- User acquisition and retention - Email marketing- E-commerce / Payments / CRM infrastructure

Agent Zebra ( http://www.agentzebra.com ) is a full-stack provider of setup / analytics / optimization / advertising services for businesses selling on Amazon.

XRC Labs is an accelerator for the next generation of disruptors in the retail and consumer goods sectors.

Marketing mentor for technology companies via Entrepreneurs Roundtable Accelerator program (www.eranyc.com).

Katya writes about marketing strategies, pulling from her own experience and expertise in online marketing and product. She also covers new startups, featuring new products and technology.TechCocktail is a media company focused on emerging technology and startup events, entrepreneurs and trends.

• Developed annual email strategy resulting in a 11% annual revenue growth through use of automation and segmentation• Created and executed strategy for new social media channels including Facebook and Twitter through cross-category partnerships, site and feature enhancements, sweepstakes and promotions with major brands and talent• Developed solution for comprehensively measuring performance of a new social media channel, including downstream impact, and working with social media analytics platforms

• Marketing manager responsible for strategy and execution of global event-triggered email programs• Designed and launched new program based on customer behavior increasing customer email-eligible base • Implemented strategic cross-company initiatives with development, operations, and creative teams

• Managed Expedia’s new top-tier loyalty program • Managed the marketing strategy to grow program membership and engagement. Defined and executed marketing campaigns across multiple channels working closely with creative, brand and customer service teams

• Designed, developed and launched SeattleProPhoto brand utilizing social and online media tools• Exhibited shows at regional venues and galleries

• Responsible for end to end planning and launch of new product promotions. • Defined customer segments and implemented rigorous real-time segment performance management analysis

• Senior Business Analyst focused on assisting the client with making organizational improvements• Developed the strategy for deploying global initiatives for a leading global software developer• Engaged for a sensitive M&A project as part of a major communication companies merger. Developed and delivered the interview training material for the interview team

• Sales executive with focus on enterprise customers; managed new business development• Major deliverables included selling new projects, documentation of proposals, and managing the execution of the project within the respected margins.

• Full time market analyst supporting strategic projects for expanding the use of the RealPlayer• Conducted demographic and marketing research to target potential customers. Pursued strategic partner opportunities expanding the adoption of Real Player .

• Full-time financial analyst in the Windows Server Finance Team• Created monthly executive revenue reports. Completed server hardware market analysis for business partners