As the VP of B2C Marketing at Generali Global Assistance, I lead this Line of Business including the P&L, staffing and strategy for long term growth. This includes execution of digital marketing campaigns to drive maximum online sales for a this new travel insurance brand in the U.S. market. With more than 25 years of experience in team development, communications, creative direction, and digital marketing, I have worked with some of the top travel brands as well as the largest travel insurer in the world. I am passionate about delivering results that exceed expectations and industry standards. I have achieved 80% YOY growth in revenue by optimizing ecommerce, website development, email marketing, social media, SEO, PPC, and programmatic advertising. I am also proficient in using data and analytics to inform decision-making, A/B testing, conversion rate optimization, user experience, design, and branding. I hold certifications from SEMrush, and Google. I enjoy learning new skills, keeping up with trends, and solving challenges. I am always open to connecting with other professionals and exploring new opportunities.