Mobilized go-to-market campaigns and ABM program success strategy, optimizing marketing ROI on annual budget via achieving sales and marketing partnership and alignment to drive and accelerate revenue gains through close. Led planning, prioritization, alignment, and execution of Key Account programs as 1:1 and 1:Few marketing program partner, managing account prioritization and segmentation, campaign strategic and tactical guidance, and budget allocation.

Aligned sales leadership, inside sales and extended marketing teams on recommendation, development, and execution of integrated B2B demand generation campaigns, ensuring program success across highly-matrixed global organization. Led NA CXO Engagement program for digital, online, and face-to-face sponsored and hosted events, keynotes, and thought leader presentation support, facilitating high value customer and prospect engagements for sales.

Managed decision analytics and led BRMS marketing programs, prioritizing and targeting relevant buyers, generating revenue for region. Enabled and partnered with inside sales organization, driving lead conversion from demand generation activities. Organized, compiled, analyzed, and submitted marketing reports to continuously optimize programs and share results across Sales & Marketing Leadership. Drove +30% of NA annual sales revenue target, delivering timely and relevant programs to new and existing customer buyers.

• Managed design resources for email and direct marketing campaigns, collateral kit creation and updates, white papers, product datasheets, case studies, print and banner advertisements, booth graphics, PowerPoint templates and websites.• Produced advertising sponsorships and direct marketing campaigns to generate sales leads and drive booth traffic at industry events.• Branded and developed marketing promotion and support materials for the company's Annual User Conference. • Created direct mail campaign for the company’s gift card solution product launch at the industry’s largest trade show event.• Maintained online industry buyer guide and directory listing programs.• Organized, promoted and moderated the Retail Solutions Webinar Series program.• Supported the sales organization with customer and prospect 1:1 meeting preparation and sales presentation development.