Helping UAE-based businesses mitigate risk and explore insurance products, which can help them navigate challenging times.I currently use the following techniques to assist with my AVP - Business Development role:- Email Campaigns- LinkedIn Campaigns- LinkedIn Engagement

I have been writing stories for a while, but have only now been able to start publishing some of my work. I have published 2 short stories:- Aakh- 22:30One non-fiction short book:- Understanding Document Management ProcessAnd have also written the script for a graphic novel, which I am working on to launch in 2024. - 44 Acts of Violence.I love to write amazing new stories and I will continue to write more and more stories. Will share them here on LinkedIn for all of you amazing readers to enjoy.

Helped various businesses with:- Digital Marketing Strategy- Marketing Team Recruitment- KPI and goal setting for Marketing team- Setting up Sales Enablement, ABM and Smarketing practices.- Deploying Agile Marketing processes- Setting up lead generation processes- Setting up email marketing campaigns and automation campaigns.Worked across industries like:- Insurance- HRTech- Baby Food Industry- B2B IT infrastructure- B2B Software Services

Working as a consultant focusing on:- Setting up the marketing department- Creating strategic partnerships with other agencies.- Assisting in the sales process.

As the Head of Marketing, I took ownership of the marketing department which only had the CEO attending events and a barely active set of blog and social media channels. I was then able to identify and setup a marketing strategy which elevated the global presence of the brand to become one of the top mobile app development companies in the world. Some of my key areas that I had made an impact over as the Head of Marketing:- Increased presence for the company online by continuously executing content strategy, resulting in huge brand recognition in the Mobile App Development category globally. Currently rated as the top mobile app development company in the world by third party review sites like Clutch.- Identified, researched and facilitated award applications for the company, resulting in multiple award wins across various categories over the years.- Worked with the Sales team to facilitate and execute marketing activities like creating a promo video, planning the stand design, arranging print material and promoting the company's presence at multiple events like Apps World.- Executed multiple social quiz competitions to promote targeted content to targeted list of influencers and potential customers successfully. - Identified, organised and successfully ran multiple meet-ups across offices to engage with potential employees and clients.- Facilitated and executed a recurring branded event to bring in subject matter specialists to create brand awareness.- Identified and facilitated multiple speaking opportunities at industry events for key team members in the company.- Edited and run both internal and external newsletters for the company very successfully. - Remotely hired and managed a team of exceptional marketing professionals.- Executed a rebranding exercise, which included a complete makeover of all the digital as well as physical brand assets of the organisation.

I set up a brand new entity completely in a matter of weeks in India for a UK based company.Handled initial budgeting for setting up the operations, identifying the requirements needed for setting up an entity and working with various parties to set up everything needed for setting up the operations. Conducted the first round of recruitment and procurement of material including systems for the company. Was the face of the company in the India region and worked on various initiatives to create an employer brand for the company in India.

Key achievements as a Senior Marketing Executive:- Identified and represented the company at key local events. - Assisted with social media publishing of content across platforms.- Created email and local event focused campaigns to promote the business.As the team was really small, I had also taken additional responsibilities as a Project Manager and assisted with various other areas like interviewing, project managing and creation of new IP for the business.Key achievements in my role as a Project Manager:- Ideated, designed, project managed and collaborated with multiple in-house and vendor teams to create and release a game.- Worked with vendors (like visual artists, animators, sound track composers) to create video advertisements and trailers for the game.- Managed social media and App Store marketing activities to launch the game.- Worked on PR activity by engaging with potential customers as well as gaming websites to spread the word about the release of the game.

Created and executed marketing campaigns focused towards promoting VMC as a service provider for game development companies. Primarily focused on creating and sending email marketing campaigns.

Identified and worked with mobile operators to find ways to promote games developed by Gameloft.Worked with various teams to create collateral and content that was useful for promoting the games.