• Defined and enabled the commercialization roadmap, framework, omnichannel strategy and technology solutions for US, EU and Japan market enabling omnichannel on Salesforce, with OneTrust, Google analytics, Veeva and snowflakes.• Enabling key in-house and strategic external partnerships to drive the implementation of a best-in-class digital experience factory model for employees and customers and achieve faster go to market on various digital channels.• Co-developed omnichannel marketing strategies partnering with the digital marketing and customer experience organization and implemented foundational capabilities.Implemented a scaled agile product-centric operating model within digital solution partnering with digital solutions leaders withing Genmab. Co-owned and authored product management procedures and Product DevOps.• Defined strategic roadmap for Genmab's digital experience journey to contribute to the CEO's goal of becoming an integrated innovation powerhouse.• Lead a web and app governance task force and developed a robust web and app governance policy to streamline external-facing digital initiatives and go-to-market efforts globally.• Leading a global team of highly skilled technology and business leaders and partnering with multiple business functions like Patient services, commercial, marketing, market access, medical affairs, data science, finance, legal and procurement to define a strategic roadmap for digital products in commercial and go to market space.• Leading multiple digital innovation programs across multiple business functions.• Leading multiple digital and software products and constantly optimizing the product management and SDLC process and product management processes for increased efficiency and greater ROI.• Lead multiple RFPs to choose top vendorsOverseeing operations and finance for a global team of 100+ resources with 8 direct reports including technology, product and protfolio leaders.

As the Founder and CEO of AwsomU, I’ve built our family-based eCommerce business from the ground up, transforming a vision of exceptional online shopping into a thriving reality. Our platform exemplifies innovation, dedication, and strategic execution, supported by over 6,000 5-star and 4-star customer reviews.🔹 **Site Development & Storefront Design**: Leading the development of our website and online store, I focused on a user-centric design with seamless navigation and an intuitive interface. Every detail ensures a smooth and enjoyable shopping experience, combining aesthetic appeal with functionality.🔹 **Vendor Relationships & Sourcing Strategy**: Building and maintaining key vendor relationships has been fundamental to our success. With a robust sourcing strategy, we offer high-quality products at competitive prices, creating a diverse and dependable product catalog that meets our customers' evolving needs.🔹 **Marketing Automation & Sales Strategy**: Using advanced marketing automation tools, I've crafted personalized, data-driven campaigns. By analyzing customer behavior, we tailor our marketing efforts to engage and convert users effectively. Our strategic sales approach optimizes customer acquisition and retention, driving consistent growth and loyalty.🔹 **ROI-Driven Marketing**: Through a balanced blend of paid and organic marketing efforts, I've achieved a remarkable 7x ROI. Our targeted advertising campaigns, SEO optimization, content marketing, and social media strategies have bolstered our growth and market presence.🔹 **Customer Satisfaction**: Our dedication to exceptional service and high-quality products has earned us over 6,000 5-star and 4-star reviews, reflecting our commitment to exceeding expectations.My goal is to sustain our success and propel AwsomU to new heights. Connect with me to explore collaboration and innovative ventures in eCommerce. Let’s shape the future of online retail together. 🌟

• Planned and managed COVID vaccine digital launch program• Oversaw a large global digital portfolio for 250+ branded and non-branded websites for patient and HCP, patient portals and campaigns enabling open source CMS, omnichannel marketing, health cloud and marketing cloud.• Enabled product-centric operating model and lead IT OCM and re-aligned financial governance model. • Manage internal and customer-facing apps as a technology product owner• Designed and Implemented content automation to update ISI, indication, PI and Med guide to save IT cost and speed up content availability • Achieved 27% faster go to market and up to 40% IT throughput increase YOY.• Accelerated digital campaign launch for branded and non-branded sites enabling hybrid DevOps.• Managed CMS upgrades to streamline and speed up website development and content production• Managed large-scale content production, UX design and UI development for over 200+ branded and non-branded websites. • Automated the demand intake and delivery process for high efficiency IT delivery• Negotiated contracts and designed DevOps-CICD delivery model with vendors to decrease cost and improve speed to market• Managed large cross-functional teams in the onshore-offshore model.• Partnered with marketing, infrastructure, engineering, security and regulatory organizations to improve overall speed to market and agility in responding to FDA requirements• Managed a team of high-performing project managers, product managers, scrum masters, business analysts, architects, content managers and vendor-client partners to plan and execute Digital-IT roadmap on time on budget.

Created the next-generation social EdTech platform for democratizing education and training globally.Developed a global team of top talent and aligned them to a common vision.Developed and scaled an idea into a product with 100K+ subscribers from 40 countries. Managed investors, internal stakeholders and high-performing software engineering, product management, marketing, sales and support team.Co-architected a highly scalable distributed system on AWS cloud.Designed and deployed microservices enabled secured data hubs to enable user experience personalization, content recommendationDeveloped multiple social LMS products from scratch including ligh weight CMS for course content, facebook like social networing portal, an elastic search engine, any device video conferencing for virtual training, content marketplace, native e-commerce and native marketing automation products.Lead and managed the end-to-end acquisition process with a reputed PE firm and bank at Series B.

• Managed delivery of various digital IT, Marketing IT and IT transformation portfolio projects• Managed IT vendors, contracts and SOWs for J&J medical device and consumer companies• Developed key metrics for J&J executive leadership for efficient decision making• Accelerated IT deployment process by introducing automation and lean agile development strategy• Implemented robust data-driven risk management and RCA process. • Improved delivery efficiency by embracing agile across the portfolio as the first project to go agile in 2013• Managed the largest product data management and migration program for the consumer business• Managed multiple solution design and development projects in the commercial marketing space• Managed large cross-functional teams in an onshore-offshore delivery model

• Architected the product data management solution for new phone launch• Worked with client SMEs and Business Analysts to under the business requirements. Conducted feasibility studies of Web-based applications and systems matching business requirements to help the solution architect team build a robust architecture• Created functional process flow diagrams using UML concepts to transform manual and semi manual product data management processes into fully automated cycles to save over half a million dollars per quarter for the business unit• Designed change management, workflow and product data review collaboration processes and created functional and technical design specifications for software development teams• Assisted development and production teams by determining application design flaws, thereby optimizing SDLC.• Created test plans and high-level test steps and performed functional testing to ensure the end product was matching the exact business requirements and helping the formal validation team optimizing test script authoring cycles hence faster march towards system testing and achieved seamless UAT experience for end users’ group

A startup accelerator venture to help early-stage tech startups define their technology and go-to-market strategy in the early days of Indian tech startup evolution. We were partnering with early-stage startups in return for equity + cash.Our deliverables were customer segmentation, market research, competitor analysis, technology roadmap, sales funnel design and go to market strategy including launch campaign planning.

Worked with Client Side Business Analysts to understand system requirementsDesigned Functional Specifications, System Design Specification, created technical process models and prototypesCo-Authorized the application architecture document with the Project ArchitectPerformed Code Review and Development testing of the implemented solution

Various other roles as a programmer analyst, electronic circuit design, tech startup CIO and more.

As a visionary young entrepreneur, Kanad had developed the first-ever Indian eCommerce marketplace focused on Indian rural art and craft delivering in and out of India. Kanad had managed the website until it was sold in 2009. Kanad had built a large delivery network at a very early stage of eCommerce and logistics in India.