Kim-Chi Tran Email & Phone Number

Canton Of Zug, Switzerland

Set up and led business analytics/commercial operations function to support launches and expansion in EMEA region. - Defined short/long term forecast process and governance for 12 markets. - Provided tools and methodologies on customer profiling and segmentation, CRM, adoption ladder, account plan. - Delivered regional dashboard, customer and patient data analysis. - Built insight generation plan and delivered actionable insights for inline and pipeline products in brand… Show more Set up and led business analytics/commercial operations function to support launches and expansion in EMEA region. - Defined short/long term forecast process and governance for 12 markets. - Provided tools and methodologies on customer profiling and segmentation, CRM, adoption ladder, account plan. - Delivered regional dashboard, customer and patient data analysis. - Built insight generation plan and delivered actionable insights for inline and pipeline products in brand plan process Show less

Zürich Area, Switzerland

Evaluated new product launch, as well as built better strategies for marketed products. - Delivered long-range forecasting models for all rare and neuroscience business units (EMEA, APAC, LATAM) - Led cross functional program on patient flows for 15 brands to define market potential and competition

Zürich Area, Switzerland

Provided methodologies and tools for customer facing interactions, supporting 17 brands and +60 countries. - Reduced the commercial cycle planning from 1 month to 3 days for 1700 sales representatives with a new process and a new tool. - On-boarded 700 sales representatives from 65 countries in the sales planning & execution process 9 months after Baxalta M&A. - Successfully set up pilot for the framework for adoption ladder, closed loop marketing initiatives. - Launched a… Show more Provided methodologies and tools for customer facing interactions, supporting 17 brands and +60 countries. - Reduced the commercial cycle planning from 1 month to 3 days for 1700 sales representatives with a new process and a new tool. - On-boarded 700 sales representatives from 65 countries in the sales planning & execution process 9 months after Baxalta M&A. - Successfully set up pilot for the framework for adoption ladder, closed loop marketing initiatives. - Launched a dashboard in 40 countries, used by countries’ leadership team Show less

Paris Area, France

Led multichannel marketing strategy for 29 international affiliates. - Optimized ZA e-shop and raised its natural search from 7th place to the 1st place. - Launched a multi-screen automated dashboard in 11 countries. - Multiplied the audience of the “Digital Network” live talk by 10 (from 250 subscribers to 4000; from 30 attendees to ~250 attendees of each talk).

Chief of Staff to Digital Marketing VP. - Managed Dailymotion’s integration on Orange's screens (PC, TV, Mobile) after its acquisition. - Raised Orange worldwide audience ranking from #54 to #22 with 81 million additional views on Orange portals.

Led the product conception and design for B2B markets.

Paris

Elie & Jil was an online platform that provide wedding rental services. Managed partnerships, customer relationship, product strategy and online marketing (go-to-market strategy, multi-channels and campaigns). The business was profitable after 12m.

Led business and strategic analysis, as well as forecasting activities for market growth decisions (product and/or market expansion, investment size between 100-500M€).

Built cost models and business cases for strategic investment for B2C markets.

Master Of Science - Ms, Generalist Graduate School With A Strong Focus On Business And Technology

Data Science Program

Professional training on Data Science and Bigdata, offered by École Polytechnique. It addresses state-of-the-art topics in big data.

Marketing/Product Management

Executive marketing education, specialization: Product management https://www.ism.fr

Market Access Academy

Executive training on Market Access