Kristine Grace Tan Email & Phone Number

Japan

Philippines

Ncr - National Capital Region, Philippines

This role spearheads the building of RingCentral's career-focused social media channels from the ground up. I am responsible for the following:* Planning the comprehensive editorial content strategy and social media road map.* Creating week-on-week and month-on-month calendar for one (1) year, implementing the editorial strategy and brand guidelines, with intensified focus on analytics-driven research on the current social media landscape.* Work with the branding team for the overall look and feel for web multimedia collaterals; Design visually appealing, yet easy-to-understand web graphics and videos, balancing corporate branding with current trends that capture the relevant demographic.* Supervise social media assistant in planning, organizing and conducting photo and video shoots as well as interviews for content; Manage the direction of all social media interaction to drive authentic conversation.* Produce weekly and monthly analytics to derive insights, including providing recommendations for further improvement of content development

Region Xi - Davao, Philippines

This position is centered on developing communication strategies for a USDA & ACDI/VOCA-implemented project in the Philippines.• Key responsibility: Develop all multimedia materials including technical manuals, training videos, technical bulletins and other collaterals to promote adoption of our organization’s advocacies.• Achievements: Publishing of three (3) technical manuals: “Cacao Check: Production and Quality Guide”, “Arabica Coffee: Crop Management, Harvesting and Post-Harvest Processing” and “Coconut Check: Ensuring Quality and Productivity in Coconut Production, Farm Manangement and Product Utilization”• Work closely with local grassroots coffee, coconut and cacao producer groups to buildtheir communications, marketing and e-commerce strategy with the objective to attract international buyers, gain more members and be more accessible to potential market and donors.• I write event press releases, news articles and audio-visual presentations to get ourmessage across to the decision makers of the industry.

Region Xi - Davao, Philippines

• Responsible for research, conceptualization and development of innovative advertising content and concepts, development of story line and scripts, as well as the overall creative look and feel of the commercial advertisements.• Technical skills: TV Advertisting, ad conceptualizing, quality assurance, copyediting/story editing, storyboard art, filmmaking, non-linear video editing

Ortigas, Pasig City

• ​Managed online presence for The Development Executive (DevEx) by coordinating with editorial teams from Manila, Washington DC and Barcelona.• Tasked with publishing and copyediting news / feature articles and ensuring all gated content are SEO-compliant, with cross-browser quality control of all published content.• Oversee social media analytics through Hootsuite. Managed social media channels for Devex.com, including Twitter, Facebook, company LinkedIn; • Headed the publication of three types of e-newsletters with over 500,000 subscribers using proprietary web-based applications (CMS)• Work with Global Editor and Associate Editor for infographics creation, directive of images and image creation / editing• Software / apps: Newsletter generator, Marketo, Adobe Photoshop, Hootsuite PRO, Google Docs for Business, Redmine

• Content management for all English (US/International) online support sites• Content writer for online support centered on providing end-user guides and troubleshooting articles for tech and networking devices• Quality Assurance for website and article publishing• Handled proprietary enterprise content management web-based applications (CRM)• Assisted creation of process documentation and training materials

• Search Engine Optimization (SEO) writer and link-builder• Flexible writing skills. Wrote a broad range of topics/niche from health, science & research to personal finance.• Managed client’s websites and blog pages.

• Conducted outbound telephone marketing to American households;• Survey and data gathering of various topics from politics and current events, culture and lifestyle preferences, and company assessments.

• Oversee systematic and updated workflow of the the media production office of Bantay Bata 163 Davao• Field writer/reporter for video segments in ABS-CBN Southern Mindanao; traveled all over Mindanao to cover news and feature reports• Producer and scriptwriter for production on ABS-CBN News Channel (ANC) The Children’s Village feature segment.• Print media writer for Balitang Bata, a quarterly newsletter published by ABS-CNB Foundation Inc.• Radio personality for Balitang Bata radio program at DXAB1296 Davao City