- Guide client strategy as agency expert in email and marketing automation strategy, planning and campaign measurement.- Develop HTML emails and work with art directors to ensure a mobile-first approach to email design.- Educate clients and internal teams on email marketing best practices.- Serve as an overall digital strategist recommending A/B tests on email campaigns and digital projects to optimize for user engagement.- Communicate directly with clients on strategic and tactical recommendations for ongoing projects.

H&R Block acquired startup New River Innovation in April 2014.

New River Innovation was a venture-backed tax technology startup that created Beyond415, a post-filing SaaS application for tax professionals. H&R Block acquired the company in April 2014.

- Built advocacy pages and email alerts in Convio CRM platform (newsletters, action alerts, fundraising appeals, membership emails, etc.) and ensured delivery to the appropriate audiences.- Evaluated and reported effectiveness of online advocacy campaigns to program staff and other internal stakeholders.- Worked closely with Web team and contractors to implement new projects.- Executed online advocacy and fundraising initiatives for the NRDC Action Fund 501(c)(4) organization.- Coordinated with program staff in 7 offices to ensure all advocacy outreach was timely and appropriate.

- Drafted and updated website content; edited and distributed weekly columns, monthly newsletters and other organization updates to email subscribers and social media network audiences.- Maintained Facebook, Twitter, Flickr, YouTube and LinkedIn accounts: determined and drafted content, monitored statistics to track content performance and supporter engagement.- Worked with seven state offices to distribute email newsletters and updates specific to state-level audiences and provide communications support.- Executed media relations duties including compiling and distributing clips, creating press lists and drafting other media-related material.

- Drafted press releases, backgrounders, built press lists and other media-related materials.- Compiled and distributed internally daily and weekly media clips.- Updated News and Media section of website.

- Coordinated and scheduled stops for Project Vote Smart’s National Bus Tour.- Pitched the bus’ stops to media outlets, including TV, radio and newspapers resulting in record media coverage for the organization.- Wrote news advisories, press releases, flyers and scheduled interviews for each stop the bus made.

- Performed event research, logistical planning for press conferences, wrote media advisories and news releases.- Updated First Lady’s online photo gallery, including writing captions and editing photos.

- Planned and publicized town Earth Day event.- Wrote public service announcements and created other public relations tools for event promotion.- Conducted a communication audit analyzing the organization’s strengths, weaknesses, opportunities and threats.