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Pushing at the edge of aesthetic, innovation, and user experience to build brands. Creator of compelling advertising and interfaces that have helped Nordstrom Rack’s opening day lines stretch from Canada to Times Square and Walmart rocket past Amazon to lead the eComm-space race.
Ethium
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Art Director And Senior Designer And Multimedia DesignerEthiumUnited States -
Art Director / Senior Designer / Multimedia DesignerEthium Jan 1997 - PresentSeattle, Washington, UsSome of the brands I have had the fortune to create for: Amazon, Brooks Sports, Campbells, Chevrolet, Coke, Facebook, Glowforge, Hewlett Packard, HomeAway, Intel, Johnson & Johnson, Kraft, Living Social, Les Schwab, Mattel, Mackie (Loud Technologies), MARS, MAC, Microsoft, NBC Universal, Nike, Nestle, Nascar, Nordstrom, Nickelodeon, Pepsi, Philips, Quaker, Red Bull, Revlon, Sealy, Starbucks, Sysomos, T-Mobile, University of Phoenix, Visa, Walmart, Whole Foods, YMCA, and more... -
Art DirectorWalmart Connect Sep 2019 - Dec 2019Hoboken, New Jersey, UsE-commerce sales went up 43% during this quarter. "Walmart shares surge as holiday sales crush estimates, boosted by e-commerce growth" – CNBC.com. Brought in to help lead the large-scale migration from the previous agency during holiday push. Led large local and offsite teams in the production of digital campaigns for walmart.com. Provided design comps, prototypes, and decisive written and verbal communications to direct the design and messaging of a high volume of digital ads, brand pages, and emails. Art directed photoshoots, creating preproduction presentation decks for high profile projects. Quickly evolved internal processes and newly implemented asset (AEM) and project management systems (Workfront / designated as group superuser) to accommodate the massive on and off-site production demands, removing friction from the project approval workflow. Elevated the production efficiency by building a lightweight, modular and scalable wireframe template system, allowing designers to execute explorations in user experience and information hierarchy while easing asset export for high-resolution mobile web, mobile apps, and desktop device screens. -
Senior Designer (Digital Art Director)Nordstrom Apr 2017 - Aug 2018Seattle, Washington, Us2017 Glossy Award for best use of video by a fashion brand. Nordstrom Marketing's Dream Team Award for MAC Cosmetics launch campaign. Created highly successful campaigns boasting click-through rates as high as 20% quickly growing engagement in social channels. Responsible for the concept, design, and development of all digital assets on large scale integrated campaigns. Created a staggering amount of social media (paid and organic), video ads, rich media display ads, mobile ad experiences, web designs, digital signage, OOH, and environmental graphics supporting national brand campaigns and store launches in the US and Canada. Directed designers and developers in the production of campaigns that improved reach, impact, and learnings by creating testable multivariant ad groups for geo-targeted ad distribution on dynamic content and machine learning platforms. Leveraged detailed statistic research to support art direction and creative decisions when creating campaign presentation decks, storyboards and user flows for senior leadership approval. Elevated brand media by providing both technical and artistic direction in studio and on location to ensure consistent and leading-edge capture methods, lighting, and composition across brand and social photography and video shoots. Production efforts accounted for a massive uptick in senior leadership confidence leading to considerable digital department growth. Launched Nordstrom Rack in Canada with overwhelming success. -
Designer (Digital Art Director)Nordstrom Apr 2016 - Apr 2017Seattle, Washington, Us -
Executive Creative DirectorPlump Aug 2011 - Aug 2015Nominated by Dope Magazine as "Best Late-Night Collective" for leading the field in an emerging and constantly changing industry while growing the unique late-night niche it had created. This local, sustainable lifestyle brand ranked #1 in Google searches by executing creative and tightly integrated marketing and advertising strategy leveraging a tightly integrated network of 10+ websites, online communities, menus, directories, ads, social media, editorial and user-generated content combined with positive customer reviews, SEO strategy, and SEM campaigns to maximize brand exposure and drive sales to a growing consumer base provided that provided valuable real-time consumer feedback and metrics. My daily duties included; daily retail and admin operations, content creation, design and maintenance of websites, menus, directories, and various social media channels, product and packaging design, budgeting and scheduling print and digital ads and campaigns, implement AdWords strategies, small scale farming, processing, production, marketing, retail sales, customer service, customer relations management, online review moderation, managing employees, scheduling, inventory management in addition to creating architectural drawings and site plans for submission and approval to the Department of Planning and Development for the permitting of signage and expansion of the retail store. -
Rich Media DesignerAmazon Mar 2011 - Aug 2011Seattle, Wa, Us"Visa’s Go World Campaign Generated More Than 28 Million Cheers Prior to London 2012 Olympic Games in 11 Weeks" assisted by Kristian's site-wide rich media ads and high-profile interactive home page takeovers on the Amazon.com website. Improved sales and visibility of partner products from Philips Norelco, Gear of War, TomTom and others through branded, merchandised landing pages. -
Integrated Designer (Digital Art Director)Publicis Seattle Apr 2009 - Mar 2011Seattle, Wa, UsGold Effie Award® for the HomeAway "Hotel Hell" campaign. Increasing brand awareness by 333%. Designer and developer of award-winning rich media, motion content, interactive ads, social media and websites for clients such as HomeAway, Chevrolet, Les Schwab, T-Mobile, and Hewlett Packard. Concepted and created immersive integrated multichannel campaign concept presentations and pitch decks detailing art direction, motion storyboards, user experience flow diagrams, and UI integration. Mentored junior designers and collaborated with writers to build brand campaigns and deliverables. -
Lead Multimedia DesignerBrooks Running Apr 2006 - Mar 2009Seattle, Wa, UsMarketing efforts resulted in record earnings in 2007, up 39% from the previous year, growing overall brand sales revenue more than $30 million. Communication Arts Award - Brooks Sports Inc. PR Mailer. Led the design and development of all web, interactive, motion, and video projects including; Website/Web-store redesign, interactive Shoe Advisor, online communities, animated interactive home pages and landing pages. Contributed concept, design, art direction, technical direction, photography, and code to building consumer tools, social media content, online and print catalogs, packaging, ads, PR campaigns, live multimedia presentations, and email marketing. Led the modernization of the web store UI, UX, addressing pain points, removing roadblocks, reducing clicks, adding customer confidence features, increasing product education opportunities, and enhancing the overall customer experience. Rebuilt the interactive Shoe Advisor working directly with the sales team, marketing leaders, and biomechanics experts to vastly improving core sales tools and demystified core consumer product knowledge. -
Web DesignerExplore Consulting Mar 2005 - Apr 2006Art direction, motion design, photography, web design and web development for CRM enabled e-Commerce websites for clients such as Wolfgang Puck Coffee.
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Product DesignerMicrosoft Feb 2004 - Mar 2005Redmond, Washington, UsProduct designer for the My Mobile Media "M3" project, a first of kind mobile and desktop application for managing photos, documents, and other media across the user's various workstations and mobile devices. Tasked with defining the visual direction, visual language, interaction design, and user experience, through iteration of wireframes, user flows, and prototypes. -
Lead Web DesignerVisualgraphics Inc. Mar 2001 - Feb 2004Took the agency's web capabilities to the next level by combining leading-edge web technologies and a passion for great design. Responsible for defining the project scope, budget, timeline, bidding and completing production of all multimedia, interactive, motion and web jobs. Deliverables included; web sites, multimedia presentations, animated interfaces and emails, motion graphics, sound design, illustrations, trade show displays, magazine ads, catalog covers, brochures, folders and various other printed and digital media. Other duties include but not limited to; photography, network administration, color calibration, running imagesetter and rip, backup and disaster recovery. -
Ui / Ux DesignerLoud Audio, Llc Apr 2000 - Mar 2001Bothell, Wa, UsWorked with industrial engineers, music producers, expert audio engineers, and Greg Mackie to design the layout, control surfaces, interface components, graphics, user interfaces, and user experience of an advanced 256 channel "Flagship" digital audio workstation. -
Rich Media DesignerNordstrom Oct 1998 - Apr 2000Seattle, Washington, UsKC skills allowed Nordstrom.com to take all rich media ad creation in-house, up-leveling creative and massively cutting costs. Increased overall efficiency by launching a locally hosted server-based review process for web deliverables. Responsible for creating rich media animated banner ads and coordinating with 3rd party agencies. -
Photographic ImagingNordstrom May 1998 - Oct 1998Seattle, Washington, UsScanning and retouching film positives for use in the online catalog and advertising. -
Graphic DesignerFedex Office Apr 1996 - Mar 1998Plano, Tx, UsResponsible for the onboarding, bidding, project management, and creation of graphic design orders. Managed the 12+ workstation customer computer service area and self-service printers. Output large format and oversize printing jobs and operated the Fiery RIP station. -
Key OperatorFedex Office Apr 1995 - Apr 1996Plano, Tx, UsTrained in Digital Printing, Copyright Protocol and 110% Customer Satisfaction. Key Operator duties included customer service, project management, and completion of customer printing orders. Efficiently multitasked and output a high volume of orders utilizing a variety of large and small format digital printing presses, copiers, bindery, and finishing equipment.
Kc Wheelwright Skills
Kc Wheelwright Education Details
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North Seattle CollegeApplication Development -
Cascadia CollegeSustainable Practices -
Shoreline Community CollegeMultimedia -
Everett Community CollegeGraphic And Web Design
Frequently Asked Questions about Kc Wheelwright
What company does Kc Wheelwright work for?
Kc Wheelwright works for Ethium
What is Kc Wheelwright's role at the current company?
Kc Wheelwright's current role is Art Director and Senior Designer and Multimedia Designer.
What is Kc Wheelwright's email address?
Kc Wheelwright's email address is me****@****ght.com
What is Kc Wheelwright's direct phone number?
Kc Wheelwright's direct phone number is +120669*****
What schools did Kc Wheelwright attend?
Kc Wheelwright attended North Seattle College, Cascadia College, Shoreline Community College, Everett Community College.
What are some of Kc Wheelwright's interests?
Kc Wheelwright has interest in Hydro, Skiing, Snowboarding, Live Music, Natural Building, I Am Passionate About Renewable Energy, Photography, Surfing, Architecture, Gravity.
What skills is Kc Wheelwright known for?
Kc Wheelwright has skills like Photoshop, Illustrator, After Effects, Dreamweaver, Indesign, Lightroom, Flash Professional, Adobe Audition, Adobe Acrobat, Adobe Fireworks, Adobe Media Encoder, Css.
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