Ken Cypher Email & Phone Number

Washington, D.C., US

Key Account Manager 7-Eleven

Washington, D.C., US

• Managing 7 million dollars in business for multiple markets
• Devise Sales strategies to increase volume, distribution and display activity using analytics
• Managing distributor relationships within the territory, ensuring priorities are aligned
• 7 Eleven team specialist for the region
• Key account management driving national and local programming across channels
• Market studies developing SWOT & territory analysis with data driven decision making

• Recruited to manage the high-end portfolio in all market segments for three distributors
• Increase sales and share of market of Stella sales an incremental 15,000 cases.
• Execute national sales strategies, leveraged analytics and communication, to achieve goals
• Monthly meeting presentations, for share, volume trends, and marketing programs.
• In market support, setting up focus days to ignite distribution, features, and displays.
• Forecasting & Financial commitments for inventory levels & dollar commitments

• Manage1.2 million cases in the off-premise with local distributors; in the Orlando market.
• Chain coverage Small format – Major chains - Growth - Racetrac 11.6%, 7 Eleven 3.3%.
• Gained 400 plus placements exceeding distribution goals for my primary distributor
• National & Regional programming, led state innovation distribution 650 placements
• Large format Walmart, Publix - increased Publix 11.3% and Walmart 8.2%.
• Budget management –for off premise segment including local programming and POS.

• Managed on premise chain and independent segment with the distributor team.
• Budget management, controlled & leveraged a six-figure budget to support market activity.
• Programming for National, Regional, & local activity, for consumer trial & volume growth.
• Theme Parks – Managed calling on Disney, Universal Studios and City Walk.
• Chains focus - Hooters, Friday’s, Chilli’s & Twin Peaks showing positive growth chain wide.
• Distributor meetings, developed & presented state of the business, incentives & programs.

Woodbury, New York, US

• Managed 6 Direct reports for large format segment in the central and North Florida market.
• Sales team covered 400+ off premise chain stores in central and north Florida.
• Increased sales by 60 % warehouse and 93 % DSD in 2004. DSD sales up 70 % for 2005.
• Budget responsibility for sales team that successfully staying within budget constraints.