Kathryn Davis, Ph.D. Email & Phone Number

St. George, UT, US

St George, Utah, United States

Professor of Strategic Marketing, Consumer Behavior and Principles of Marketing

Rockville, MD

• Administrative Activity
• Managed budget and personnel for the department (consisting of over 2,900 students, 28 full-time faculty, 130 part-time faculty, program directors and support staff).
• Increased total course offerings 96% during COVID through a data-informed rapid pivot of class delivery and availability.
• Shifted 163 summer courses from face-to-face instructional delivery to remote delivery, ensuring requisite faculty preparation for online instruction for both synchronous and asynchronous delivery.
• Developed the vision and obtained $1.2 million from the Gordon and Marilyn Macklin Foundation to build and run a Finance Lab.
• Managed the introduction and expanded use of simulations to enhance experiential learning.

Little Rock, Arkansas

• Instructional Activity
• Courses taught: Introduction to Business, Principles of Marketing, International Business, Consumer Behavior, Marketing Research, Marketing Management and Professional Development.
• Advised all seniors in the Business Administration program.
• Developed and taught a Professional Development course that included 13 company visits during the semester, two rounds of mock interviews and guest speakers.
• Advised student competition teams to attend Battle of the Brains pitch competition
• Developed partnerships with transfer institutions. Administrative Activity

San Marcos, TX

• Instructional Activity
• Course taught: Consumer Behavior
• Selected as a Service Learning Fellow; integrated service learning into each of the Consumer Behavior courses.
• Attended comprehensive faculty training in service-learning pedagogy and best practices.
• Advised Marketing students.

Austin, TX

• Instructional Activity
• Courses taught: Introduction to Business, Principles of Marketing, International Business, Internet Marketing, Marketing Promotions, Marketing Management.
• Developed and nurtured partnerships with businesses in the greater Austin area for internships, funding, student projects and job placement.
• Developed an advising seminar for all business administration students.
• Solicited cash and in-kind donations from firms in the preparation of competition teams (two advertising competitions, one business plan competition). Administrative Activity
• Solicited monetary donations from area companies to furnish all of the classrooms in the Department of Business Administration. Secured $40,000 for the purchase and installation of classroom furniture, yielding a more.

Austin, Texas Area

• Instructional Activity
• Courses taught: Marketing Management, International marketing, Marketing Promotions, Principles of Marketing, Sales Management, Services Marketing, Entrepreneurship, Principles of Management
• Advisor for the student chapter of the American Marketing Association.
• Advisor to students in the Business Administration program.

• Developed the vision and strategy to launch a business incubator for Concordia University in the greater north Austin area. Identified funding sources, created the complete go-to-market strategy, developed a mentor.
• Co-inventor of SquidSoap, a liquid soap dispenser. Co-authored five patents and developed the launch strategy; attained national distribution for the product.
• Virtual Vice President of Marketing for LS Motorsports, an importer and distributor of recreation and utility vehicles. Created and implemented the integrated marketing communications program including press releases.
• Managed and grew commercial sales to existing customers and established new accounts in South American markets, representing International Paper, Mead, and Westvaco.
• Developed and managed implementation of sales programs, pricing, and proposals for international sales opportunities. Worked with field engineers to serve customer needs.
• Managed customer expectations and clearly communicated cross-functionally within the company.

• Instructional Activity
• Courses taught: Principles of Export, Principles of Import, International Business
• Courses developed: Principles of Export, Principles of Import, International Business
• Courses taught on the main campus and for cohorts on the campus of Dell Computers

Austin, TX

• Worked cross-functionally to ascertain customer service needs and corporate capabilities; developed service packages, priced and promoted them accordingly.
• Provided sales force training to sell hardware and software support services to business customers.
• Monitored and forecasted marketing and sales trends.
• Conducted competitive intelligence, including adjacent markets and sectors.
• Used statistical analysis to answer key business questions and identify important trends. Responsible for product lifecycle management for computer hardware, including end-of-life strategies.

• Researched the stakeholder(s) needs, sold consulting services, developed project plans, executed the work, managed the client relationship, billing and reporting. Markets served include the US, Japan, Mexico, Colombia.
• Procured and managed client accounts to develop multinational, domestic, corporate and product expansion strategies. Responsible for the profit and loss of Strategic Options, Inc. Hired and managed 1099 consultants.
• Developed and implemented the multinational market entry strategy for Toppan Printing, a Japanese printing company to enter Mexico, Brazil and Argentina. Strategy included pricing, channel/distribution, competitive.

Temple, Texas

• Led a cross-functional team to determine if a new product should be developed. Determined the risk involved, the optimal manufacturing process to use, as well as the distribution, marketing and advertising requirements.
• Analyzed and recommended the optimum manufacturing process for a product. A joint venture agreement was established and the product has become one of the company’s strongest selling lines.
• Conducted competitive intelligence to retain a dominant position in the marketplace. Analyzed new product introductions, market fluctuations, buying patterns, and shifts in demographic indicators.

Phd, Business Administration, Marketing

Dissertation Topic: Examining Levels of Acculturation on Mexican Americans’ Service Expectations and Perceptions in Dental Offices

Master Of International Management, Marketing/Strategic Planning - Latin America

Activities and Societies: InterAd Spanish club Latin America clubInterAd team leader (Account Executive)

Bs, Speech Pathology And Audiology; Child Psychology

Activities and Societies: Sigma Kappa SororitySigma Kappa Sorority Interscholastic athletics