Kyle Baker Email and Phone Number
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As an innovative Product Marketing Executive, I bring with me an exceptional background in developing and executing corporate and product strategies across diverse industries and organizations. Recognized as a front runner and thought leader, I am responsible for developing and executing both technology and product strategies, while leading innovation, product development, sales and market execution for a rapid growth, international organization that delivers B2B HW products and SaaS applications. I have extensive global experience, and have been successful in defining the company’s global business strategy. CAREER HIGHLIGHTS• Cultivated strategic business relationships and created connected platform HW and SaaS products that optimize customer experience, increase sales conversion and improve retail execution while collecting valuable data on the customer experience. Won major direct business awards and joint development programs from leading OEM brands including Apple, Samsung, Google, Meta, Intel and Microsoft while growing total brand revenue by greater than 60% over two years. • Developed and executed market share leading products in three distinct applications, markets and technologies over my career -- demonstrating core skills in strategic planning, market analysis, product management and marketing, and sales leadership and execution.• Established myself as an industry thought leader across multiple disciplines. Brought together industry leading customers, competitors and supply chain contributors in founding trade association to advance the adoption of novel technology. Selected as board member by US-Japan Business Association in SF Bay Area technology center. Participating in industry forums and panel discussions for the advancement of IoT technology in retail applications.I exhibit expertise in defining and executing market and product strategies, while demonstrating effective team building, investor relations and public relations. With extensive international experience, I have intermediate knowledge in the Japanese and Spanish languages.
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Vice President And General Manager, Global Strategic PartnershipsInvueCharlotte, Nc, Us -
Vice President/General Manager, Global Strategic PartnershipsInvue Nov 2022 - PresentCharlotte, North Carolina, UsLead multifunctional team consisting of sales, product marketing and engineering with responsibility for winning and managing business with large global brands and strategic customers. Acquired new customers driving business to >64% growth in two years.Charter to leverage innovation and technology to create organic new businesses leveraging connected platforms.▪ Developed custom connected platform security solutions serving brands such as Samsung, Apple, Meta, Intel and Google.▪ Developed business/product strategy to enter the security market for luxury brands and grow the total available marketby 100%. Penetrated specialty soft goods and luxury brands including Louis Vuitton (LVMH Group).▪ Serve on executive staff with divisional P&L responsibility
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Vice President, Product MarketingInvue Mar 2012 - Jun 2023Charlotte, North Carolina, UsDevelop product strategy, while leading innovation, product development, and market execution for a rapid-growth, international retail B2B HW product and SaaS application organization. Conduct strategic analysis and direction setting on targeted market opportunities; and influence engineering and innovation organization priorities based upon multi-year roadmap and strategic plan. Successful in leading the planning process for the development of annual revenue plans. KEY ACHIEVEMENTS• Created and executed a strategy for rebuilding product portfolio and improving positioning across core product categories, resulting in the acquisition of major new retail and OEM brand accounts. • Cultivated strategic business relationships and created products, leading to major direct business awards from leading OEM brands including Samsung, Google, Microsoft, and Lenovo, developing brand business to 30% of total revenue. • Awarded nine US and international patent applications and awards.
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Product Line DirectorSilicon Labs Apr 2011 - Mar 2012Austin, Tx, UsEffectively prioritize engineering and product development functions, delivering sales and commercial support to global teams. Directly supervised a team of 30 product marketing and applications engineering professionals located both onshore and offshore; and led collaborative, data-driven business planning initiatives, as well as stakeholder engagement. Managed P&L responsibilities for both the business unit and product line of RF transceivers; created and executed effective marketing and product strategies, business development, and Merger & Acquisition activities. KEY ACHIEVEMENTS• Achieved penetration with major global smart utility meter producers, IoT, and smart automotive applications, while repositioning product portfolio to enhance positioning and segmentation across core markets. • Developed solutions to achieve tighter alignment of RF, MCU, and networking software applications across multiple corporate divisions and sites. -
Senior Director Of Marketing, Protection ProductsOn Semiconductor Feb 2010 - Aug 2010Scottsdale, Arizona, UsDeveloped strategic marketing plans for the organization, and successfully orchestrated brand development and management, budget oversight, marketing strategy, web and digital design, product management, applications engineering, and communications strategies. Forged strategic customer partnerships with Nokia, Samsung, LG, Motorola, Sharp, and Cree, recognized as the first new vendor qualified by Nokia in five years. KEY ACHIEVEMENTS• Designed a line of sharply positioned, application-specific integrated passive devices, resulting in penetration and growth at top mobile and consumer electronics OEMs, becoming de facto industry standards. • Consistently developed strategies to achieve gross margin and Return on Investment (ROI) targets, significantly boosting annual revenue. • Won Supplier of the Year Award from Motorola. • Executed a successful product line launch for solid state lighting applications, while redefining product segmentation through functional integration, leading to higher selling prices and margins, increased revenue, and competitive barriers.• Combined Nokia and Samsung portfolios, creating stronger competitive positioning and improved product margins by 20%+ before pre-acquisition levels. -
Vice President, MarketingCalifornia Micro Devices Aug 2001 - Jan 2010UsCorporate officer responsible for market strategy, product management, tactical marketing, applications engineering, and marketing communications. I led the planning and execution of market and product strategies for corporate turnaround that returned company to growth and profitability.KEY ACHIEVEMENTS• Developed line of sharply positioned, application specific integrated passive devices (ASIPs) that achieved penetration and growth at leading handset and consumer electronics OEMs becoming de facto industry standards. • Ramped new product revenue to a $50 million annual level within first 36 months.• Developed and grew strategic customer relationships with Intel, Qualcomm, Nokia, Samsung, LG, Motorola, Sharp and Cree. • Executed successful launch of a high value, advanced protection product line for solid state lighting applications. Redefined product segmentation via integration of rectifiers and of over current, over temperature and over voltage functionality leading to higher ASPs and margins. • Diversified company revenue with new lines including LED drivers and serial display controllers (MIPI/MDDI) for small form-factor TFT LCD displays. Developed strategic partnerships with Intel and Qualcomm. Achieved tier one OEM designs across multiple platforms accounting for 10% of company’s revenue in first year. -
Chairman, Board Of DirectorsWafer Level Csp Forum Jun 2007 - Jan 2009Founder and Chairman of the Board of Directors for the Wafer Level CSP Forum. The forum actively promotes the adoption of wafer level chip scale packaging for high volume, semiconductor applications. The forum membership includes WLCSP assembly providers, semiconductor companies, end customers and their suppliers. The forum is engaged in a variety of research projects designed to advance industry know how and best practices regarding WLCSP design, qualification and manufacturing.
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Vice President, Marketing Optical Storage Business UnitCirrus Logic Jan 2001 - Aug 2001Austin, Tx, UsManaged marketing, product development and program management activities for the company’s Optical Storage Division product line. Developed and implemented shift in product strategy from data centric “PC-based” CD-RW products to a consumer focused strategy based upon integrated semiconductor solutions for DVD/DVD-R products.KEY ACHIEVEMENTS• Completed negotiations for $100 million, 2-year volume purchase agreement with THOMSON Multimedia for Microsoft X-box game console.• Led business unit participation in due diligence efforts on several MPEG-2 encoder/decoder technology acquisition efforts culminating in purchase of Stream Machines. -
Senior Director, MarketingCandescent Technologies Oct 1998 - Jan 2001UsExecutive level position responsible for product development, marketing and sales for a pre-IPO flat panel display company. Developed the company’s small form factor display strategy and contributed to the corresponding business plan and technology development road map. KEY ACHIEVEMENTS• Identified and engaged lead customers in gaming, handheld PCs, automotive displays and desktop monitor applications. Developed working DVD player, mobile Internet device and desktop monitor product concepts and secured in vehicle concept car designs with Ford and Volvo.• Negotiated a $125 million, two-year volume purchase agreement and equity investment with lead customer. • Developed relationships and initiated investment interest with companies including Sony, Trigem-KDS and Thomson Multimedia for potential $100 million-plus investments and joint technology development targeted at large area flat panel displays. -
Series Of Director And Gm Level RolesCirrus Logic Jan 1994 - Oct 1998Austin, Tx, UsPromoted four times over five year period to series of product marketing, director and general manager level positions each with increasing levels of responsibility. Responsibilities scaled from managing marketing functions for an internal organic start up, international responsibility for marketing and business development for company’s Japan branch office to general manager level positions for the company’s portable graphics and combined graphics business units.General Manager, Graphics Products 4/98 – 9/98Sr. Director, Graphics Product Marketing 5/97 – 4/98Platform Executive, Portable Graphics 9/96 – 5/97Director of Marketing, Cirrus Logic K.K. (Japan) 4/95 – 9/96Marketing Manager, Flat Panel Electronics 1/94 – 4/95KEY ACHIEVEMENTS• Managed engineering, product marketing, tactical business marketing and applications engineering teams for desktop and portable graphic controller business unit with annual revenues of $120 million. (’97-'98)• Led portable graphics BU with annual revenues of $60 million and organization of 60 people including director level reports in marketing, design engineering, product engineering and applications engineering. (’96-’97)• Responsible for Japan market business development for company’s graphics, flat panel electronics, audio, data communications, magnetic and optical storage product lines. (’95-’96)• Developed segmentation strategy, product definition and business plan for TFT-LCD column driver business. Defined cost and feature differentiated product line based on a first to market, 6-bit resistive string DAC architecture that achieved a $20 ramp in first year of revenue. (’94-’95)
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Marketing Manager, Lcd Graphics ControllersWestern Digital Corporation Jun 1990 - Dec 1993San Jose, Ca, UsDeveloped product roadmap and managed product development for a new line of LCD graphics controllers. Initiated a custom development program for Toshiba and secured design wins with IBM, Compaq and Dell. KEY ACHIEVEMENTS• From inception, generated $60 million in annual revenue by third year. • Developed the industry’s first single chip LCD graphics controller (WD90C20) and the first windows accelerated LCD graphics controller (WD90C24). Captured 60% market share. -
Sales Representative & District Field RepresentativeProcter And Gamble Jun 1985 - May 1987Cincinnati, Ohio, UsKEY ACHIEVEMENTS• Responsible for managing new product distribution and sales for 110 store regional supermarket chain (Ingles) based in North Carolina. • Served as Mid-Atlantic Regional Marketing Coordinator for Tide NASCAR Racing Team. • Developed of corporate sales materials for a regional test market of Dash detergent. • District Field Representative for Packaged Soap and Detergent Divsion for Virginia, Maryland, West Virginia and the District of Columbia. Responsibilities included collection and analysis of sales and distribution data for region; major chain account management; sales training and college recruitment.• Oversaw field sales representative training programs, district level sales analysis and major account responsibility.
Kyle Baker Skills
Kyle Baker Education Details
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Stanford University Graduate School Of BusinessManagement -
William & MaryHistory
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San Francisco State UniversityMarketing
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Institute For International Studies And Training, Fujinomiya, JapanInternational Marketing
Frequently Asked Questions about Kyle Baker
What company does Kyle Baker work for?
Kyle Baker works for Invue
What is Kyle Baker's role at the current company?
Kyle Baker's current role is Vice President and General Manager, Global Strategic Partnerships.
What is Kyle Baker's email address?
Kyle Baker's email address is kb****@****ity.com
What is Kyle Baker's direct phone number?
Kyle Baker's direct phone number is +170475*****
What schools did Kyle Baker attend?
Kyle Baker attended Stanford University Graduate School Of Business, William & Mary, San Francisco State University, Institute For International Studies And Training, Fujinomiya, Japan.
What skills is Kyle Baker known for?
Kyle Baker has skills like Product Marketing, Product Management, Product Development, Semiconductors, Strategy, Strategic Partnerships, Strategic Planning, Start Ups, Leadership, Business Development, Consumer Electronics, Cross Functional Team Leadership.
Who are Kyle Baker's colleagues?
Kyle Baker's colleagues are Scott St. Clair, Cfi, Pauline Nancoo, Davida Farrar, Renee Testa, Patrick Moore, Fawaz Hussain, Andreas Waltmann.
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