As part of DT One's Exec team, I am responsible for building the regional strategy & driving revenue growth through market expansion, product expansion & new customer use-case.I lead an efficient APAC Commercial team that grows customer revenues through strong Account Management, expanding new Geographies through B2B partnerships, onboard customers through new use case of digital services, working across a wide range of ICP's.A big part of DT One's APAC success has been driven by new growth verticals such as Crypto platforms, eWallets, Social Streaming & Digi Bank Apps & new use-case (primarily Loyalty & Reward Solutions via single API connections for global roll out).This is over and above a very strong Telco relationship both as a Demand Partner (Customer) & Provider (Network) across most APAC markets.

As a board member, goal was to ensure profitability of the organization through diligent cost management, unlocking new revenue streams and ensuring values of the school were consistently maintained across the group.As head of the Finance committee, I also worked with the Chief Operating Officer to ensure budget plans were built, reviewed, approved & executed each year.

EMTEK group of companies (one of the large media conglomerate in SEA) acquired BBM to launch monetisation of the App platform. As Vice President of APAC, I was part of the incubation team to monetise the global app. My role for APAC involved strategising the APAC commercial model, developing the regional partnership structure & building a high performing commercial growth team.The app monetization grew from launch to over $50 Million +. Some of the key initiatives in the region that accelerated growth were:- Monetizing the App inventory for Digital Advertising.- Building Telco partnerships in the region for carrier integrations (carrier billing & subscription services).- Key partnerships with large & mid sized logos across CPG, Telecom, Gaming, Content, Social Media, e-commerce, eWallets & digital apps.- Building the Adtech & Martech channel through partnerships with Facebook (audience network), Google (Ad Mobs), Yahoo, Opera, In Mobi, Criteo.- Developing partnerships with key Media agencies across the region including Group M, Mediacom, Mindshare, Publicis, Havas, Dentsu, Omnicom Group, OMD, Starcom, WPP.- Adtech and Martech partnerships, accelerated on-ground by leading a team of digital enthusiasts working with key stakeholders across advertisers (brands), media agencies, - - Create the eco system of Ad nets, Ad Exchanges, DSP's and SSP's in the region. - Content - music and video streaming, games, sports & news channels.- e-commerce - shopping, vouchers & coupons.- Fintech - P2P money transfers, Telco top-ups, Utility Bills.

As Senior Director Marketing - Asia Pacific, I was responsible for leading the Marketing unit of BlackBerry devices and services across the region. Leading a team of 35 marketing professionals across 14 countries, we were focussed on building marketing strategies and driving program initiatives that led to growth in volume, revenue and contribution margin. Building integrated campaigns that built marketing efficiencies were a key measure of success. Marketing execution involved Brand, Creative and Media (Campaign management), Go-to-market planning, Consumer Insights, Digital (paid, social and owned media), Carrier, Enterprise, Retail and Alliance marketing. Managing operating expenses and identifying budget prioritisation with special focus around value based marketing campaigns has been a key performance indicator. My experience involves managing large teams across wide geographies with multiple device portfolios in a highly competitive market. Have also led the launch of a new device platform (BB10) within the region.

As Director Marketing for BlackBerry across India and South Asia, I was responsible for leading the marketing function for BlackBerry devices, services, software and solutions. Leading a team of 7 marketing professionals, I was responsible for building integrated marketing campaigns across Brand, Creative, Media, Campaign, Go-to-market, consumer insights, Digital, carrier, retail, enterprise and alliance marketing. Key achievement was expanding BlackBerry's positioning from an enterprise only to a consumer brand. India and South Asia were also among the first few countries for BlackBerry globally, to set up retail and distribution marketing. This resulted in BlackBerry being voted the buzziest brand, 2nd most aspirational brand and among the 10 most visible brands. I was also inducted into the Campaign A listers in India.

Heading Palm India, I was responsible for setting up Palm's business in India, including building key carrier partnerships and setting up the distribution and retail channel across the country. India was a key market within the APAC region to build Palms market share in the PDA segment. I was also responsible for launching Palm's first smartphone - Treo 650 in India.