Karl-David Cantarella Email & Phone Number

Washington, Dc, Us

Baltimore, Maryland, Us

Connecting the hearts and minds of key audiences and inspiring them to join the Maryland Food Bank mission to end hunger. Leading a talented team in marketing, content strategy, and brand creative. Responsible for delivering on revenue targets and supporting fundraising activities by producing innovative and effective marketing strategies along with high-quality content and materials that secure revenue from donors.

Freelance creative with focus on brand strategy aiding in the development of marketing plans; fully integrated creative solutions—web, mobile, social, tv, and print campaigns—and content development. Consulted with numerous clients, agencies, and start-ups.

Mclean, Va, Us

Brand marketing and communications leader responsible for connecting Brand, Creative, and Content Strategy. Directed department of brand and content strategists, writers, art directors, and producers in a high-paced environment. Delivered on the goal of attracting decision-makers in choosing Booz Allen as the preferred technology integrator. Developed brand strategies, integrated marketing campaigns, multichannel content, and digital experiences (including ad campaigns, websites, video series, and events) for B2B/B2G audiences. Inspire brand, content and creative groups to big ideas using research and data that drive the business forward by increasing engagement and strengthening lead generation across all Booz Allen channels. In addition to ongoing generation of daily content on boozallen.com, key projects include the Booz Allen Brand Campaign, Future Battlefield campaign, AI campaign, Atlantic Festival, SXSW, Impact Report, Booz Allen Leadership Summit.

Bethesda, Md, Us

Integral role in the Creative and Content Marketing group for Marriott International Global Marketing. Responsible for the development of branding, marketing, campaigns, campaign sites, and content for Marriott's portfolio of 20 brands, with a focus on Marriott Rewards. Manage a staff of direct reports, including art directors, writers, designers. Responsible for: day-to-day management of creative teams; leading the development of digital, social, print, and video tactics, and leading client presentations. Duties also include: estimates, assignments, scheduling, and budgets. Key projects: Marriott Book Direct campaign starring Grace Helbig, Marriott Rewards Megabonus Loyalty campaign, Marriott Rewards Elite Kits, and Marriott Rewards and United Airlines RewardsPlus campaign. Received multiple awards for campaigns and packaging including: DC Addy (Book Direct campaign), Adrian Award, and an internal Marriott Global Marketing Award.

Dallas, Tx, Us

Develop multi-channel marketing solutions – digital, print, video – for a world leader in telecom and mobile broadband. Collaborate across multiple business units (D2C,B2B, Retail). Develop strategic creative and content for numerous products, services, and experiences across multiple platforms and devices including iOS, Android, Apple iPhone/iPad, Motorola Xoom, and AT&T MiFi Mobile Hotspot. Responsible for concepting, art direction, design and content for web, mobile, social, video, print, and event marketing.

Creative consultancy focused on brand strategy aiding in the development of marketing plans; emphasis on digital marketing but often executed fully integrated creative solutions – web, mobile, social, tv, and print campaigns; and content generation.

New York, Us

Leadership position focused on the development of integrated branding and advertising campaigns – tv, web, print, social – for Discovery Channel (Domestic and International), Animal Planet, Travel Channel, and Discovery Education. Developed strategies and executed video, web/interactive and print, and social marketing across multiple divisions including Consumer Marketing, Affiliate Marketing, Commerce/Retail, Programming, Event Marketing, Corporate Communications, PR, and Mobile. Managed and mentored art directors, producers, writers, and designers.

Led and executed a complete rebrand and redesign of a ten-year-old genre entertainment magazine and website, raising subscriptions and national in-store sales. Managed and mentored a team of art directors, designers, and content creators.

New York, Ny, Us

Developed branding, advertising campaigns and websites for Showtime, SHOExtreme, The Movie Channel (TMC), Flix, and Sundance Channel. Executed marketing across multiple divisions including Consumer Marketing, Affiliate Marketing, Event Marketing, and Corporate Communications. Directed choice photo/video shoots involving top talent and A-level photographers.

Founded NYC boutique firm with expertise in web, interactive, and video focused on branding, marketing, and content creation. Launched numerous brand and product websites. Clients included Viacom Inc., MTV Networks, USA Networks, SCI-FI Channel, ASCAP, BMG Entertainment, EMI Music, VH1, Nickelodeon, Showtime, The End 107.7 FM Seattle, Hot 107.9 FM NY, Electronic Arts, American Express, and Sylvan Learning Center. Developed Viacom's first web properties including MTV.com, NickatNite.com. Showtime.com, Comedy Central and various microsites. Also developed EA's TigerWoods website. Managed and mentored art directors, writers, producers, and web developers.

New York, Ny, Us

Worked in a highly imaginative and cutting edge environment for cable TV channels: MTV, VH-1, Nickelodeon, Nick at Nite, and Comedy Central. Developed branding, supporting tactics, and campaigns across multiple divisions including Consumer Marketing, Affiliate Marketing, Commerce/Retail, Event Marketing, Corporate Communications, and PR. Launched MTV Networks websites.

Bfa, Design, Advertising

Certificate Degree, Digital Filmmaking

Pre-Medicine/Pre-Medical Studies

Digital Marketing