Oversees all facets of the company’s New Pools business unit, valued at 80% of overall company revenue & profit. Capitalizes on key areas to drive long-term growth across 14 divisions within 18 states. Responsible for strategic planning and effective execution of business growth initiatives encompassing marketing, pricing, sales, operations, and customer satisfaction. Grew annual revenue by 9.8% in 2022.

Lead business operations across 7 divisions within 5 states, including growth strategy, advertisement/marketing, P&L management, operational planning, and budgeting. Expanded Southeast territory and established 6 new start-up markets in Raleigh, Nashville, Atlanta, Richmond, Jacksonville, Emerald Coast within 3 years.

Undertook responsibility for the lowest-performing division in profit, leakage, and customer service, and leveraged expertise to grow the division to the highest profit-performing in the company.

Directed multiple business development initiatives by steering and improving all sales operations. Coached and mentored workforce to deliver outstanding customer service, upsell products, and expand customer base.

Managed end-to-end district operations including team management, customer service, P&L, expense management, and financial oversight.

Directed the operations and execution of key priorities of all store functions for a 10 store district with annual district sales of $240 million, with 40 Management Associates and 1150 hourly associates. Mentored, coached, and trained store leadership to ensure store metrics were achieved, innovative approaches were supported, and bench strength was in place for future growth and development.

Directed the execution of core Asset Protection, Operations, and Safety functions for a 135 store region $3 billion in annual sales, with approximately 550 Management Associates and 15,000 Hourly Associates. Walked stores with LP teams and ensured observable safety standards were met and policies were in place; analyzed inventory, audit and shrink reports, worker’s compensation and liability claims reports, ensured policies were followed, cases were monitored and company was protected and taking all steps to ensure positive defenses. Mentored District Loss Managers, worked with them in teams and individually to provide best practices in coaching and development.

Ensured all Loss Prevention programs were fully implemented and executed properly across stores. Analyzed shrink performance and operational audits, noted and corrected deficiencies; conducted store walks with District LP Managers, Store Management Teams, and select Store Associates to ensure a comprehensive understanding of programs and policies.

Responsible for providing critical direction in the development and execution of store loss prevention procedures. Key responsibilities included: supervising district shrink reduction plan development; ensuring implementation and compliance to shrink standards through store management; monitoring and training associates and management regarding shrink-related operational controls, accountability, and authorization procedures; and monitoring over/short and credit card charge back performance throughout the district.