I am graduated in 2002 as an interior designer at the (KASK) Ghent University. Immediately after my studies, I started working for the Belgian top Design Office of “Fabiaan Van Severen” where I was a production manager and interior designer.From 2006 I was lector at the Industrial Product Design Department of HOWEST (University College of West Flanders in association with the University of Ghent). During these years as a lecturer, I helped to build one of Belgium's leading education programs in the field of industrial product design. Not just the education could enchant me, but also the innovative character of the Kortrijk region.In 2007 I was one of the pioneers for design (thinking) in that same region. As coordinator of the organization ‘Designregio Kortrijk’ from 2007 till 2009 I was responsible for numerous projects like the 5X5 and Design X50. Vzw Designregio Kortrijk had the ambition to position itself as a region of design and to use the design methodology as a tool and engine for its development. The activities of Designregio Kortrijk still are a leverage for the design culture in the industrial economy, the education and the public sector.As a project manager, from 2010, I further developed different projects, making the connection between creative talent and companies within the region of Kortrijk and Flanders. Unique innovation projects like “5X5” and “Humin” help companies to increase competitiveness on product and management level.In 2017 I made a choice to discover new professional horizons in the graphic and branding world as a strategic brand manager at Skinn Branding agency. After all, the positioning and image of a brand or product plays a major role in realizing a business ambition.In 2018 I started up my own freelance activity in innovation and design management. Driven by my experience over the last 15 years, I support SME’s and organizations to use design as a no-nonsense method to reach their most ambitious goals.