Kary Delaria Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Lead digital content strategy and development for the launch of the company's new consumer website.
• Developed strategic framework for digital content development across channels and audiences.

Greater Minneapolis-St. Paul Area

• Lead digital content initiative for the enterprise including process, development, developing objectives, tone and specifications and measuring performance.
• Launched and maintain company blog, working with subject matter experts across the organization.
• Conducted a content analysis pilot to set a baseline for using predictive analytics as a framework for digital content that increases conversion rate.
• Participate in Agile working team on digital content development and execution.
• Perform daily community management of corporate social media footprint (63% increase in 2014); maintain editorial calendar and oversee development of social media content - infographics, video and text for each of the.
• Provide training and support for social media pilot programs in two business units while working to expand these programs to offer additional features and expand number of participants.

Greater Minneapolis-St. Paul Area

• Assisted with development and refinement of social media strategy of corporate footprint as well as expansion to company spokespeople, distribution, and agents.
• Managed social media editorial calendar and oversee content development team plan and produce written and video content for social media in accordance with editorial calendar.
• Worked closely with compliance department to develop processes for approval and oversight of social media content per FINRA and SEC guidelines.
• Supported process for identifying, reviewing and selecting social media software vendors.
• Participated on social media team working with Allianz SE international headquarters on social media monitoring pilot program to develop and propose potential use cases for social media monitoring and continue to.

Greater Minneapolis-St. Paul Area

• Intensive and exclusive work in social media, specializing in research, strategy and monitoring.
• Set up social media monitoring systems (using tools such as Radian6, Alterian, Jive, Social Mention, Collecta) to provide clients with: - recommendations on which online conversations to listen to, and where to.
• Assist with Social Media Audits that analyze existing engagement and presence across social media channels (particularly Twitter, Facebook, blogs, YouTube) of clients and their competitors.
• Build and populate social media newsrooms and draft and publish social media releases (SMRs) using PitchEngine, PRNewswire and PRWeb.
• Build and manage the firm’s social channels including Facebook Fan Page, YouTube Channel and LinkedIn Group.
• Draft and update website content using Joomla and manage online registration for events.

Greater Minneapolis-St. Paul Area

• As an independent professional, and principal of KD Public Relations, I partnered with clients to adapt traditional public relations tactics for today's online, socially-networked world.Responsibilities:
• Draft and executing marketing, communications and public relations plans.
• Implement interactive marketing initiatives and communications plans using social media.
• Research and proactively pursuing opportunities for print and online media coverage and monitoring the results.
• Write communications such as press releases and case studies, copy for internal newsletters and articles for the trade press.

• Execute media relations activities, primarily within industry trade publications:- initiate and maintain accurate media databases,- research and proactively pursue editorial opportunities,- draft press releases, pitch.
• Draft case studies and project profiles.
• Research and recommend opportunities for executive visibility.

My PR work led me to help out a collegue in need, and I stepped in to help out with some administrative tasks and make reccomendations for the association to move forward with long-term staffing and planning.

• Format, edit and design project sheets.
• Communicate with architects on marketing aspects of various projects.
• Respond to RFPs and assemble project proposal books.
• Coordinate print jobs with vendors.

• Assist in the promotion of the “What’s Up?” youth information line.
• Research material for media kits.
• Design and write promotional pieces.
• Interview employees and volunteers to highlight in marketing and press materials.
• Write press releases.

• Draft client newsletters including copy, and layout.
• Update media lists and directories.
• Communicate with client associations and their members.
• Research, track and confirm member information for publication.

Journalism, Public Relations, Marketing, Sociology

Education record

Education record