Kevin Deyoung Email and Phone Number
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I'm a data-driven marketing beast with a diverse martech background in email production, data analytics, and web development.I love data. It's my superpower. It's all around you. Just look for it. And it knows things. I could swim in it. I do.I'm not afraid to ask questions.I'm a firm believer in researching and self-teaching, rather than simply having tasks handed to you. I have a history of investigating new skills, learning them, and teaching to others soon after, to enhance existing workflows. I can code! And design!I have a coding background for both web and email, and can code by hand. I'm versed in Adobe Creative Suite, and know the differences between optimized print and digital deliverables.I'm versatile and efficient!I'm comfortable with tight deadlines and changing workflows mid-stream, and have a track record to prove it. I do more than spell check. I have an extensive proofing background, so quality control is ingrained in my everyday thought process.
Elsevier
View- Website:
- elsevier.com
- Employees:
- 12273
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Head Of Campaign Management, Stm JournalsElsevierUnited States
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Email Marketing ManagerElsevier Mar 2018 - PresentAmsterdam, North Holland, NlResponsible for successful planning, coding, segmentation, deployment, and reporting for email campaigns, supporting multiple marketing teams, leveraging the Adobe Campaign platform. Responsible for building lead capture forms within Adobe, feeding MQLs directly to Salesforce. Adobe Campaign Power User, Data Steward, Data Privacy Champion, product Subject Matter Expert, and liaison for all Technology, Business Solutions, and Marketing Excellence teams.
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Email Marketing ManagerWebmd Apr 2015 - Dec 2017UsOversee production, strategy, and analysis of email products across the three main divisions of Medscape. Content builds range from static HTML sends to flat lists, to dynamically scripted content, to multi-tiered, varying segment deployments, including batch sends, API-triggered sends, and automated daily sends. Implement regular A/B or multivariate email optimization tasks and enhancements, including segment targeting tests, time-of-day-tests, and subject line or creative tests. Activate, quality assure, and integrate ad placements via two different ad servers into email products, from manually coded HTML products, to FOR-loop-generated scripted products, to en mass home-grown-CMS-generated newsletters. Well-versed in Adobe Analytics (Omniture), Salesforce (ExactTarget) Dataviews, SQL, Excel functions and pivot tables, allowing for drafting initial concept, and later automation, of several reports marrying those technologies. -
Email ProducerWebmd Nov 2014 - Apr 2015UsTraffic email deployments, including hand-coding HTML, dynamic content generation, and segmentation of lists using SQL. Slice and hand code HTML from PSD files, including QA and optimization for mobile displays. A/B test subject lines or creative, and report back to stakeholders with findings. Streamline production workflow by automating processes where possible.
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Sr. Manager Of Commerce MerchandisingZiff Davis Apr 2014 - Nov 2014New York, New York, UsProcure deals on primarily consumer electronics products via affiliate programs or comparison shopping engines to be merchandised across Ziff Davis-owned and syndicated partner placements. Select products and generate proper commerce tracking links for daily email campaigns. Choose products for prominent placement on Ziff-Davis-owned properties, including PCMag, Geek.com, IGN, and ComputerShopper. Coordinate implementation of paid placements across all Ziff Davis properties. Select products and generate copy for recurring Deal alert posts, and coordinate timely publishing on non-Ziff Davis-owned sites. Monitor and report daily on traffic and revenue performance. -
Commerce Email ProducerZiff Davis Nov 2012 - Mar 2014New York, New York, UsWorking as part of the commerce team, conceptualize themes and source product deals to produce copy, images, and HTML for daily-deal email deployments to a home-grown customer base, using an in-house email platform. Design, code, and QA new email template designs for use on IGN, PCMag, and LogicBuy mailings. A/B test subject lines, copy, and email creative to optimize click-though and conversion. Analyze and segment user data using SQL query strings to target campaigns and enhance overall email performance. Enforce strict list hygiene criteria to conform to CAN-SPAM best practices. Design and serve Daily Deal banners for the PCMag website. Prepare and present ad-hoc user performance and engagement data as needed.
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Manager, Creative Optimization And DesignUnderground Elephant Nov 2011 - Aug 2012San Diego, California, UsIncrease the quantity and quality of banner clicks and page conversions of campaigns, through A/B and multivariate testing of design, copy, and interactive functionality. Manage daily workload for a team of 5. Build landing pages and associated static/Flash banners, using Photoshop and HTML, monitoring file size and graphic quality, for optimal load times. Load banners to DoubleClick, AppNexus, SiteScout, as needed. Run and monitor demographic-targeted tests, and report results to the Director of Marketing. Assist web development team with optimizing landing pages for cross-browser display. Run weekly creative team meetings to generate new marketing initiatives. -
Email Operations SpecialistElsevier Oct 2009 - Nov 2011Amsterdam, North Holland, NlOversee deployment of 1,000+ email marketing campaigns annually for the Science & Technology Book department, including template creation, email composition, list management, and email analytics reporting. Incorporate dynamic social media links, and mergefield sections in email templates, allowing for fully customizable campaigns, through user-friendly, automated processes. Manage updates to associated websites, including product updates, and link tracking. SEO implementation. Google Analytics. Setup surveys for data collection, contests, and giveaways. Liaise between Legal and Marketing departments to ensure compliance with CAN-SPAM laws, and global client data usage. Maintain an internal website containing resources for employees, such as a list of email best processes, copywriting tips, and HTML tutorials.
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Production Email ProcessorSan Diego Reader Jun 2009 - Oct 2009San Diego, Ca, UsTraffic electronic files through e-mail and FTP, liaising with sales and graphic teams to ensure all materials are received on time, and are in a usable format, for a weekly publication. Perform graphic alterations as needed, including resizing, removing over-inks, conversion to CMYK or grayscale, and flattening transparencies. Communicate directly with suppliers if files are corrupt or need major adjustments. Design ads according to advertiser's descriptions. -
Journal Production ManagerInforma Healthcare Feb 2007 - May 2009London, GbOversee print and electronic production of 80+ periodical journals, managing a staff of 14, with 7 direct reports. Prepare and adhere to annual schedules and budgets. Liaise with typesetters, printers, and editorial department to produce all budgeted journals on time and under budget. Prepare estimates for printing of special sales. Monitor vendor costs and analyze/implement cost-saving methods. Report monthly to editorial, marketing, and finance staff. Recruit and manage proofreaders, copy editors, and graphic designers. -
Desktop Production EditorJohn Wiley And Sons Nov 2003 - Feb 2007Hoboken, Nj, UsAssemble, design, and typeset 20 professional journals and newsletters. Monitor and control production process, including page budget, from receipt of manuscript to bound copy. Create, coordinate, and traffic electronically produced, camera-ready copy, using current desktop-publishing technology. Coordinate cover redesigns and liaise with printer to resolve problems with color separations, PDF settings, or any related flight-check issues. -
Graphic Artist (Intern)Asia, Culture And Commerce Newspaper Oct 2002 - Oct 2003Assist in layout of assigned sections of the newspaper. Take photos and clean up provided graphics as needed. Create 4-color graphics and grayscale house ads where needed. Read submitted articles, correcting spelling and grammar. Ensure consistency throughout paper.
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Copy EditorMarcoa Media Jun 2002 - May 2003San Diego, California, UsEdit copy for magazines, books, and catalogs, managing queue to ensure publication deadlines are met. Rewrite sections of articles for better clarity. Ensure consistency in layout and grammatical style. Check statistics for articles and graphs. Create ads from advertiser’s descriptions. Verify press proofs for current color/layout. Ensure final product is error free.
Kevin Deyoung Skills
Kevin Deyoung Education Details
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Montclair State UniversityEnglish Language And Literature/Letters
Frequently Asked Questions about Kevin Deyoung
What company does Kevin Deyoung work for?
Kevin Deyoung works for Elsevier
What is Kevin Deyoung's role at the current company?
Kevin Deyoung's current role is Head of Campaign Management, STM Journals.
What is Kevin Deyoung's email address?
Kevin Deyoung's email address is de****@****ail.com
What is Kevin Deyoung's direct phone number?
Kevin Deyoung's direct phone number is +197359*****
What schools did Kevin Deyoung attend?
Kevin Deyoung attended Montclair State University.
What skills is Kevin Deyoung known for?
Kevin Deyoung has skills like Email Marketing, Social Media Marketing, Team Leadership, Online Advertising, Copywriting, Editing, Big Data Analytics, Html, Marketing Strategy, Publications, Mysql, Javascript.
Who are Kevin Deyoung's colleagues?
Kevin Deyoung's colleagues are Christiane Van Wolven, Claire Young, Beata Fidzinska, Evelsier Edmand-Base, Courtney Sabin Schilling, Renee Lucas, Ryan Le.
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