Kevin Deyoung Email & Phone Number

United States

Amsterdam, North Holland, Nl

Responsible for successful planning, coding, segmentation, deployment, and reporting for email campaigns, supporting multiple marketing teams, leveraging the Adobe Campaign platform. Responsible for building lead capture forms within Adobe, feeding MQLs directly to Salesforce. Adobe Campaign Power User, Data Steward, Data Privacy Champion, product Subject Matter Expert, and liaison for all Technology, Business Solutions, and Marketing Excellence teams.

Us

Oversee production, strategy, and analysis of email products across the three main divisions of Medscape. Content builds range from static HTML sends to flat lists, to dynamically scripted content, to multi-tiered, varying segment deployments, including batch sends, API-triggered sends, and automated daily sends. Implement regular A/B or multivariate email optimization tasks and enhancements, including segment targeting tests, time-of-day-tests, and subject line or creative tests. Activate, quality assure, and integrate ad placements via two different ad servers into email products, from manually coded HTML products, to FOR-loop-generated scripted products, to en mass home-grown-CMS-generated newsletters. Well-versed in Adobe Analytics (Omniture), Salesforce (ExactTarget) Dataviews, SQL, Excel functions and pivot tables, allowing for drafting initial concept, and later automation, of several reports marrying those technologies.

Us

Traffic email deployments, including hand-coding HTML, dynamic content generation, and segmentation of lists using SQL. Slice and hand code HTML from PSD files, including QA and optimization for mobile displays. A/B test subject lines or creative, and report back to stakeholders with findings. Streamline production workflow by automating processes where possible.

New York, New York, Us

Procure deals on primarily consumer electronics products via affiliate programs or comparison shopping engines to be merchandised across Ziff Davis-owned and syndicated partner placements. Select products and generate proper commerce tracking links for daily email campaigns. Choose products for prominent placement on Ziff-Davis-owned properties, including PCMag, Geek.com, IGN, and ComputerShopper. Coordinate implementation of paid placements across all Ziff Davis properties. Select products and generate copy for recurring Deal alert posts, and coordinate timely publishing on non-Ziff Davis-owned sites. Monitor and report daily on traffic and revenue performance.

New York, New York, Us

Working as part of the commerce team, conceptualize themes and source product deals to produce copy, images, and HTML for daily-deal email deployments to a home-grown customer base, using an in-house email platform. Design, code, and QA new email template designs for use on IGN, PCMag, and LogicBuy mailings. A/B test subject lines, copy, and email creative to optimize click-though and conversion. Analyze and segment user data using SQL query strings to target campaigns and enhance overall email performance. Enforce strict list hygiene criteria to conform to CAN-SPAM best practices. Design and serve Daily Deal banners for the PCMag website. Prepare and present ad-hoc user performance and engagement data as needed.

San Diego, California, Us

Increase the quantity and quality of banner clicks and page conversions of campaigns, through A/B and multivariate testing of design, copy, and interactive functionality. Manage daily workload for a team of 5. Build landing pages and associated static/Flash banners, using Photoshop and HTML, monitoring file size and graphic quality, for optimal load times. Load banners to DoubleClick, AppNexus, SiteScout, as needed. Run and monitor demographic-targeted tests, and report results to the Director of Marketing. Assist web development team with optimizing landing pages for cross-browser display. Run weekly creative team meetings to generate new marketing initiatives.

Amsterdam, North Holland, Nl

Oversee deployment of 1,000+ email marketing campaigns annually for the Science & Technology Book department, including template creation, email composition, list management, and email analytics reporting. Incorporate dynamic social media links, and mergefield sections in email templates, allowing for fully customizable campaigns, through user-friendly, automated processes. Manage updates to associated websites, including product updates, and link tracking. SEO implementation. Google Analytics. Setup surveys for data collection, contests, and giveaways. Liaise between Legal and Marketing departments to ensure compliance with CAN-SPAM laws, and global client data usage. Maintain an internal website containing resources for employees, such as a list of email best processes, copywriting tips, and HTML tutorials.

San Diego, Ca, Us

Traffic electronic files through e-mail and FTP, liaising with sales and graphic teams to ensure all materials are received on time, and are in a usable format, for a weekly publication. Perform graphic alterations as needed, including resizing, removing over-inks, conversion to CMYK or grayscale, and flattening transparencies. Communicate directly with suppliers if files are corrupt or need major adjustments. Design ads according to advertiser's descriptions.

London, Gb

Oversee print and electronic production of 80+ periodical journals, managing a staff of 14, with 7 direct reports. Prepare and adhere to annual schedules and budgets. Liaise with typesetters, printers, and editorial department to produce all budgeted journals on time and under budget. Prepare estimates for printing of special sales. Monitor vendor costs and analyze/implement cost-saving methods. Report monthly to editorial, marketing, and finance staff. Recruit and manage proofreaders, copy editors, and graphic designers.

Hoboken, Nj, Us

Assemble, design, and typeset 20 professional journals and newsletters. Monitor and control production process, including page budget, from receipt of manuscript to bound copy. Create, coordinate, and traffic electronically produced, camera-ready copy, using current desktop-publishing technology. Coordinate cover redesigns and liaise with printer to resolve problems with color separations, PDF settings, or any related flight-check issues.

Assist in layout of assigned sections of the newspaper. Take photos and clean up provided graphics as needed. Create 4-color graphics and grayscale house ads where needed. Read submitted articles, correcting spelling and grammar. Ensure consistency throughout paper.

San Diego, California, Us

Edit copy for magazines, books, and catalogs, managing queue to ensure publication deadlines are met. Rewrite sections of articles for better clarity. Ensure consistency in layout and grammatical style. Check statistics for articles and graphs. Create ads from advertiser’s descriptions. Verify press proofs for current color/layout. Ensure final product is error free.