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I’m a tech-focused senior-level product manager with experience in e-commerce, travel, CPG, and digital ad tech. Currently, I serve as a Senior Product Manager at Artifact Uprising, where I own the full e-commerce customer experience, as well as managing a product manager as a direct report. I’m passionate about creating a customer journey that gives users clarity, confidence, and joy, while improving the lives of real people.I have 7+ years of Product Management experience, with 4 years working on consumer products and 3 years on the B2B side. In addition to Product experience, I have 5 years of Data Analytics experience prior to moving into Product. Having a strong foundation in analytics has helped me become a great storyteller and feel very comfortable working with data.Outside of work, I’m always looking to travel, explore the outdoors of Colorado, and get as many ski days and Rockies games as I canI'm always looking to grow my personal and professional network and hear about new and exciting roles. Feel free to connect via LinkedIn or contact me directly at kdgreenlee@gmail.com.Top accomplishments* Boosted core KPI of project starts 15% in 3 months in 2022* Created and led the company’s first cross-functional stakeholder team in 2022, which became the standard across all top objectives in 2023* Improved time to market for new products by 70-90% by developing software to streamline the product listing process* Developed a company-wide A/B testing practice and launched over 20 A/B tests in 2022, including creating measurement plans and digesting test outcomes into actionable follow-ups
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Product Lead, InnovationTrace3 Jan 2024 - PresentIrvine, California, Us -
Senior Product Manager, E-Commerce ExperienceArtifact Uprising® Nov 2021 - Aug 2023Denver, Co, Us• Create and own the ecommerce product roadmap generating $35MM in yearly sales; leverage deep understanding of customer and business needs, including technical tradeoffs, to define and communicate the product vision including key goals• Increased revenue and core metric of project starts by 15% in 6 months by using research to define top user problems to solve, then collaborating with a cross-functional team to design, build, and test solutions such as improved pricing transparency, Google sign-in, and site search• Devised, launched, and evaluated 20 A/B tests on site to drive user behavior learnings in addition to improvement in key metrics such as project start rate and conversion rate; digested test learnings into actionable focus areas and next steps• Organized and led a cross-functional stakeholder team including Marketing, Customer Experience, and Brand teams to define core needs and support the ideal site experience through clear, informative, and data-driven customer messaging• Expanded customer feedback coverage, including live interviews, surveys, and direct on-site feedback, to clearly understand customer needs and problems across products; use feedback for objective definition and feature prioritization• Led a full redesign of the most visited page on site (product details page), driving an 11% increase in mobile conversion• Manage a product manager; give actionable feedback that helps to foster professional development -
Product Manager, Growth / Emerging ProductsArtifact Uprising® Feb 2020 - Nov 2021Denver, Co, Us• Guide 2 empowered agile teams to iteratively deliver value for users by defining core metrics, top priorities, and test plans• Improved time to launch new products by 50% by developing new software from 0 to 1 to automate and streamline the product listing process; own and manage the roadmap for internal software used to create and list new products• Led customer feedback collection including live interviews, surveys, and data analysis to understand and quantify needs• Increased site traffic 15% by understanding, prioritizing, and overseeing development and implementation of SEO improvements• Manage development of 2 custom APIs used by external vendors; collaborate with vendors to identify and prioritize API needs
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Senior Product Manager, Web ExperienceCouchsurfing International May 2019 - Dec 2019San Francisco, Ca, Us• Directed all product development, including Design and Analytics; lead problem definition, feature generation and prioritization for all tech work; communicate directly with CEO on business needs, prioritization, and timelines• Led 2 agile teams to create the optimal experience for users across platforms; provide business and user context to the teams around prioritization of needs and success of each completed initiative; implement agile team processes to maximize throughput• Developed company product strategy, including design principles and data practices, and oversee its implementation across Product team; emphasize the inclusion of user data and research as a key component for prioritization• Boosted account creation rate by 18% by introducing a call to action; generated 300k new registered users in 6 months• Decreased monthly spending on Maps API by 87% by switching to a new provider while preserving quality UX• Served as the single point of contact between Product and other stakeholder teams such as Support, Trust & Safety, and Operations; qualify and prioritize needs and communicate expected timelines to all stakeholders -
Senior Product Manager, Audience Modeling (Oracle Data Cloud)Oracle Jul 2018 - May 2019Austin, Texas, Us• Directed the development of audience targeting software to maximize the efficiency of clients’ digital advertising, generating over $120 million in yearly revenue; worked with clients and business stakeholders to understand needs and define solutions• Developed from scratch, using VBA, internal software enabling account managers to instantly generate and organize insights reports for clients in Excel across 40 data sources; 50+ reports were presented to 30+ Fortune 500 companies in the first year• Owned roadmapping and development of software used by account managers over 50 times per day to advise clients on the optimal sizes for their digital advertising campaigns; reduced media waste by 10% by automating sizing outputs• Improved average model quality by 35% by establishing key standards for model output and driving algorithm improvements• Led biweekly business review meetings to answer tech questions about Audience Modeling products and necessary tech work• Trained users on Audience Modeling products and features; created and maintained reference materials around proper use -
Product Manager, Cpg Audiences (Oracle Data Cloud)Oracle Jan 2016 - Jul 2018Austin, Texas, Us• Oversaw the creation and implementation of Audience products utilized by CPG go-to-market teams, including sizing, modeling, profiling, and tracking; communicated user and client needs to the Product team and prioritized according to business impact• Devised and built, using VBA, the Buyer360: Brand, a profiling deliverable that identifies a group of known buyers, profiles them across all ODC owned data sources, and generates a client-ready PowerPoint deck within a 24-hour turnaround; enabled delivery of over 40 reports across two quarters to top CPG advertisers• Developed CPG Audience strategy for CPG, including best practices and talk tracks for sizing, modeling, and build capabilities, spanning four teams and over $113 million of yearly revenue; led weekly meetings with GTM teams to communicate best practices and gather feedback across products, platforms, and guidelines• Created internal tools, using VBA and SQL, to simplify Audience-related calculations for GTM team members, including partner overlap and sizing estimates, operationalized Qubole queries for easy distribution across users• Compiled CPG Audience revenue reporting using VBA in Excel and presented monthly reports to VP/GM of CPG• Created and presented training documentation for CPG audience tools; distributed materials across CPG and Outbound Product teams
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Senior Manager, Enterprise SolutionsThe Weather Channel Oct 2013 - Dec 2015Atlanta, Ga, Us• Directed the implementation of weather triggered advertising campaign for largest strategic clients from start to finish; provided and presented full strategic recommendations, including scoping, media strategy, and measurement; oversaw internal groups responsible for execution• Oversaw development work on custom integrations, including weather triggered email and social media campaigns and integrations with the bespoke API; assessed client needs and communicated to development team• Managed Amazon Redshift databases through SQL, containing client sales and site activity data; queried databases to assemble data sets for custom analysis and campaign evaluation• Conducted custom analysis to evaluate campaign performance and glean actionable weather-related insights for Fortune 500 clients; used statistical procedures to measure the impact of media campaigns on sales, site activity, and other key metrics; compiled final presentations and delivered directly to client -
Senior Analyst, Digital AnalyticsMec Nov 2011 - Oct 2013London, London, Gb- Developed company-wide digital attribution process and build attribution models for Fortune 500 companies to quantify the impact of each digital marketing medium and partner on conversion rate- Built reporting tools according to the needs of planning teams using VBA, SQL and SAS to minimize lead time for digital reporting- Built advanced marketing mix models to quantify the impact of marketing on sales; advised client on buying strategy, including TV dayparts and durations, regional variations, and seasonal effects- Managed the Site Analytics reporting for a top furniture retailer; oversee the process from start to finish,including data capture, database structure, report assembly, and presentation to client- Re-engineered Site Analytics reporting process to refresh automatically from a centralized database; reduced report assembly time from two weeks to two days -
Senior Analyst, Advanced AnalyticsDratfield Analytics Incorporated Jun 2010 - Nov 2011- Built advanced marketing mix models to quantify the impact of marketing vehicles on clients’ sales; utilize model outputs to calculate marketing effectiveness, return on investment, advertising saturation levels, and optimal pricing levels- Developed simulators for clients to forecast future sales based on varying market conditions and levels of spending; adjusted for expected external effects and other client specifications; highlighted opportunities for additional brand growth- Designed custom Excel spreadsheet templates to expedite data processing and review, as well as post-hoc calculations- Brainstormed with team members to devise variables for modeling, including geographical, competitive, and economic effects, as well as transformations for marketing variables, while ensuring statistical accuracy and validity- Communicated directly with clients via email and phone to organize data collection process and data review sessions to ensure accuracy of modeling databases; operated closely with senior management to determine and execute best approach for data gathering, processing, and database assembly
Kevin Greenlee Skills
Kevin Greenlee Education Details
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Washington University In St. LouisPsychology
Frequently Asked Questions about Kevin Greenlee
What company does Kevin Greenlee work for?
Kevin Greenlee works for Trace3
What is Kevin Greenlee's role at the current company?
Kevin Greenlee's current role is Product @ Trace3.
What is Kevin Greenlee's email address?
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What is Kevin Greenlee's direct phone number?
Kevin Greenlee's direct phone number is +120164*****
What schools did Kevin Greenlee attend?
Kevin Greenlee attended Washington University In St. Louis.
What are some of Kevin Greenlee's interests?
Kevin Greenlee has interest in Fitness, New York Jets, Playing Drums And Guitar, New York Yankees.
What skills is Kevin Greenlee known for?
Kevin Greenlee has skills like Web Analytics, Sas, Marketing Mix Modeling, Marketing, Digital Media, Segmentation, Sql, Spss, Advertising, Vba, Qlikview Development, Tableau.
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