I provide fractional support for purpose-driven brands that believe in innovation, sustainability, inclusion, and having a bit of fun. I have worked with countless brands and projects in entertainment, cannabis, beauty, and web 3. Focus: GTM, Growth Marketing, Organizational Design & Hiring, External Communications.

I am traveling the world and sometimes with my mother while embarking on new health/wellness journeys for both of us. 3 continents so far . . . Back June 2024.

Impact: - identified both who our user currently is and who we are striving to attract through ethnographies, consumer surveys, and national data pulls resulting in the cross functional organization speaking the same language- led a brand refresh updating the mission, vision and belief statements of the organization; Impact is that our creative following this new strategy out performed previous creative, while also providing a cohesive look and feel. - Concepted and delivered a Chat GPT powered campaign called Haggle It, which smashed company goals and helped position Cleo as thoughtleader in Generative AI.

Available at Urban Outfitters, Madewell, Standard Dose, and The Detox Market Named one of LA's "Hottest Startup" and WWD called us one of the "Top 50 Wellness Brands" to watch in 2021. Launched in July 2020, Frigg is a beauty brand that addresses the impacts of stress on our hair and our skin. Hair loss, poor sleep, and breakouts are often caused by stress and yet traditional beauty brands focus on just the outside. We take a more holistic approach and develop solutions for both inner and outer wellness. We use a variety of phytocannabinoids, adaptogens, and nervines to tackle key beauty concerns like hormonal acne, dry skin, and itchy scalps. We are a small but mighty team on a mission to democratize wellness and introduce new communities to the magic of hemp and other medicinal plants in a delightful way. We have worked with both functional health doctors and herbalists alike to make sure that our formulas are safe and effective. - Managed a team of 5.

Over the last two and half years, I am grateful to have built a brand that is #1 in the State according to BDS Analytics, has won numerous awards and has seen hockey stick growth. I am responsible for all of the marketing, packaging, and communications for the brand. I also help drive the product roadmap and utilized in-house focus groups and data discovery to aid in product launches in an industry where data is impossible to find. I am most proud of how the brand has shifted the conversation from stoners to everyday consumers who want to tap into the wellness benefits of the plant. We have touched 100s of Seniors by educating them on Hemp and providing transportation services to and from dispensaries. We have reached 1000s more through our efforts to mainstream our products with events from Climbing with CBD to making CBD Mocktails for a celebrity cocktail party.

Scooter Braun-backed celebrity music fan app in which we empowered an Artist's community to get virtul backstage access via special passes, merch, and fan-artist collabs. I served as a product owner for our consumer-facing mobile app features and connected the dots between engineering, marketing, and talent. Responsible for project managing our outsourced team of mobile developers and our artist relations team. Sold to Endeavor.

Cut my teeth in product management and oversaw a team of mobile IOS Developers, Designers, and QA professionals. Oversaw our streaming partnerships developing business processes for delivering content to Amazon Prime, Netflix, Go90 and Sony. Led the monetization strategy across all of our digital platforms which increased revenues by 132%.

Travel planning AI chatbot. 11 years too early. Worked on acquiring training datasets for our LLM. Sold to Nokia. Part of the Stanford Innovation Institute.

Founded one of the first beauty influencer platforms for Women of Color. We built a beauty recommendation platform so that women could find beauty products and beauty professionals that would work for them. Bootstrapped the business to 100,000 community members.

I was in charge of experiential marketing for the BBQ Catagory. - Managed our country music program with Keith Urban and Zac Brown Band. - Oversaw a rebrand of the KC Masterpiece brand. - Won a corporate award for an integrated Food Truck tour that supported the Walmart business.

-MBA Co-op that included specialized Brand Management Training prior to Business School and then work projects throughout. - Developed a Latin American Product Assortment Strategy in the Hair Color category.

Clients included Delta, Target, Blue Cross, and Wells Fargo