Operating and developing spas to meet their individual requirements. Provide advice to spa leadership team's and owners to help them understand their key opportunities to elevate guest service and promote a healthy working environment for their staff. Offer strategic planning and put a practical action plan in place to move their business forward in a profitable way.Current Projects: -Cavallo Point Healing Arts Center & Spa, Managing Consultant, Sausalito, CA-Archer Rooftop Spa, Managing Consultant, Napa, CA-Alchemy Springs, Pre-Opening Spa Operations Director, San Francisco, CA

Operated a resort spa, hired, trained and maintained 15 staff. Reopened the spa after covid.Wrote the annual strategic plan, created, administered and forecasted the P&L budget, monitoring variances; and performed AP/AR. Expanded the menu by bringing in facials, mud painting and bath experiences, menu enhancements and seasonal specials; and new retail products to maximize revenue. Prepared new spa protocols and SOPs. Founded the wellness program by partnering with Donovan Wellness Solutions to offer private, group and complimentary classes, and special events for guests and locals. Increased service prices and expanded business hours to maximize appointment capacity and revenue potential.Met 2022 GOP.

Managed a winery visitor center and hired, retained and directed 14 staff. Established and led the staff education onboarding program.Created, implemented and enforced SOPs and COVID-19 guidelines and protocols to maintain essential business operations. Served on the team that developed well-received virtual tastings for guests. Produced daily sales and monthly inventory reports utilizing eCellar and NVISION respectively. Promoted the winery during WISE Academy and Napa Valley Vintners networking events. Performed outreach to local hotel concierges, driving new tasting room business.Stabilized business interruption and expedited the insurance claim and property cleanup after a 2020 fire.Achieved 2019 and 2020 tasting room goals. Generated multimillion dollar revenue in 2019 and 2020.Delivered the highest level of guest service, elevating Yelp and Tripadvisor positive reviews.

Operated a world class luxury spa housed in a five-star Forbes Travel Guide resort that offers massage modalities, advanced skin care treatments and waxing. Improved the service menu and protocols. Developed menu enhancements and add-ons along with specials packages with the marketing team, growing sales. Crafted the business and marketing strategy and quarterly strategic plan. Collaborated with marketing to revamp brochure and website content. Organized six to 12 trunk shows annually, amplifying sales.Administered the reservation system, purchasing and inventory using Springer-Miller Systems and Yellow Dog software respectively. Executed retail and product purchasing from vendors.Hired, scheduled, coached and disciplined up to 26 full-time, part-time and on-call staff. Trained staff how to upsell services and products.Updated and enforced SOPs. Founded the fitness/wellness program by partnering with Donovan's Wellness Solutions.Created and implemented the "Eight Weeks to Wellness" program, practically designed for Auberge employees to increase their health and well being.Governed financial operations including forecasting the operating budget with P&L responsibility. Monitored guest satisfaction via exit surveys, assuring that the spa adhered to Forbes standards.Originated an exclusive $2,500 spa package consisting of a couple’s massage, soaking bath, bottle of sparkling wine and dessert bites that generated additional revenue.Met or exceeded goals, producing annual multimillion dollar revenue, receiving the Auberge du Soleil Manager of the Quarter and Manager of the Year awards in 2016.

Worked for a holistic, integrative cancer treatment center that offers custom treatment programs comprising living food nutrition, vitamin and mineral IV treatments, acupuncture and yoga among other services. Rolled out Salesforce, authored a sales manual and quoted and sold services to prospective patients.Outlined a treatment cycle flow chart as a patient educator. Collaboratively managed each patient's program with their doctors and therapists throughout their eight- to 12-week program.

Delivered exceptional Lymphatic Drainage, Deep Tissue, TriggerPoint, Reflexology, Swedish, Polarity and Craniosacral Unwinding massage and wellness services to clients.

Managed a boutique housed at the Harbin Hot Springs Retreat Center. Forged the sales strategy; oversaw purchasing, inventory and merchandising; administered payroll; and fulfilled client special requests.

Developed and presented integrated print, online, Web and trade show marketing plans to publishers of K-12 technology magazines. Annually met or surpassed the $1.5M goal. Produced new business with SAS, Sony, Mitel and America's Best Comics/WildStorm, maintaining established accounts. Authored proposals and negotiated terms with agency senior executives.Exceeded the sales quota 108% in 2007 and achieved 156% of the online sales quota in 2006.

Worked with Classified Ventures and Knight Ridder Digital Corporate to develop, market and sell online and print media packages for the Contra Costa Times. Utilized DART DoubleClick for statistical campaign reports. Prospected, conducted cold and warm calls, attended networking events and went on team sales calls. Created proposals to pitch new and upsell existing clients, increasing online revenue 100% by 2005.

Marketed and sold the Classified Ventures online advertising products, Cars.com and Apartments.com. Teamed up with print sales representatives to go on sales calls for The Modesto Bee. Introduced, promoted and sold online adverting services through prospecting, presentations and trade shows. Helped advertisers plan their online campaign, partnering with marketing to launch successful campaigns.Elevated online revenue 250% within the first six months of employment.

Wrote and implemented strategic plans to sell four classified products, Cars.com, Apartments.com, Homescape.com and Careersite.com on behalf of the Tri-City Herald. Sold banner and website advertising and specials packages.Serving as a liaison between the Marketing and Print Advertising managers and staff, ensured that advertising was produced and displayed on time per client requirements. Utilized RealMedia and Omniture for advertising statistics and Website traffic monitoring respectfully.Grew revenue 150% in 2001.