After working 14 years in-house at Vista helping small business owner realize their dreams, I decided to take the leap and become one of them! It's a hustle but I love learning the ins and outs of different industries and helping to create strategic and engaging creative solutions that make a positive impact. Plus, I also get the opportunity to work on documentaries and narrative films. As a SBO, I work directly with brands in addition to advertising agencies and production companies and have the ability to scale based on the project needs and budget. Reach out if you have any creative or directorial needs or just want to chat about filmmaking. I'm available for Directing, Producing, Creative Direction, Concepting, Writing, Video Production, Script Supervising and Doggie playdates.

After winning a heated bidding war for a rundown lighthouse in the middle of Boston Harbor, an unconventional artist spends over a decade transforming the beacon into an incredible ocean front property despite a neighboring town’s efforts to stop him.This film is 50% financed and is currently raising private equity and seeking brand sponsorships.

During my time at Stop & Shop I worked very closely with the team at (add)ventures. Once my contract ended with S&S, I took on a part-time contract role with the video team at (add) where I was responsible for concept development, scriptwriting, creative direction and on-set directing. I was able to expand my directing portfolio beyond Vistaprint to include retail, education and healthcare industries like CVS, Hillrom, FM Global, and Rhode Island College. As part of my role, I oversaw projects from beginning to end, presented ideas to key stakeholders and executives and managed feedback and revisions. I still enjoy working with (add) on a project basis and appreciate the opportunity to work across industries and clients.

My first job after going out on my own. S&S' amazing Creative Director, Dylcia Barnhart was heading out on maternity leave and they needed someone to fill her shoes. I signed on in March of 2020 and then the world shut down. Even thought I didn't get to many people in person, I had a blast learning about the grocery business, overseeing the internal creative team, partnering with a variety of external agencies and doing work that made a real difference during an extremely scary and isolating time. During my time at S&S, I oversaw a ton of campaigns that spanned multiple channels (in-store, digital, TV, OLV, Social, Print, OOH, web and Radio). I also had the opportunity to initiate, develop and implement a comprehensive briefing and creative review process and work with an agency partner to develop and roll out new visual brand guidelines. Despite being there for a short stint, I was able to have a real impact.

Held multiple roles leading design and development of branded assets and integrated B2C campaigns. Managed a global team of designers, writers, editors, photographers, producers, and localization experts in maintaining creativity and brand consistency across platforms. Accountable for shaping creative priorities for television, and select video, digital, and photography projects.Partnered closely with brand strategy, customer insights and marketing teams to identify insights, develop brand goals, and ensure alignment with overarching business strategy and budget. Focused on enhancing brand positioning through high-impact creative work that is both culturally relevant and on-brand. Responsible for all aspects of concept development, creative, production, and execution, in addition to supporting video and photo direction on set. Hired and oversaw outside vendors for musical composition, localization, and post-production services. Additionally managed relationships with external agency partners for select creative and production work. Conceptualized and directed award-winning campaigns (“Own the Now”, “Promote What Makes Your Business Great”, “The Postcard”) that played a key role in boosting brand awareness, positioning, and digital engagements. Took the lead in overhauling brand photography to elevate both style and quality. Restructured the photo departments under new brand guidelines to ensure consistency across all channels.

Established and scaled an internal creative department to produce broadcast campaigns for the global brand (US, Europe, Australia). Led art and copy direction, vendor selection, editing, visual effects, color correction, and casting. Hired up an in-house team to handle all aspects of concept development production and editing – reducing production costs while also increasing capacity to deliver localized campaigns. Collaborated cross-functionally to develop new brand positioning, brand identity and global creative platform. Guided creative and production teams through a major rebranding to shift customer and boost brand credibility. Launched testimonial and brand positioning campaigns in 16 global markets, including the NEDMA Award-winning North American campaign. Launched the campaign into the top three European markets with significant return and success. Additionally led concept development and production for Vistaprint’s first global holiday campaign and one of Nielson’s top-performing seasonal campaigns of 2014.

Supported the acquisition team in developing print and digital marketing campaigns. Managed a team of designers and writers in translating briefs into concepts for customer-focused digital, email, and display ads.

Directed a team of designers in delivering online and traditional creative work for the acquisition channel. Guided the production team in developing globally scalable systems for organizing assets and increasing workflow efficiency. Encouraged adoption and application of industry best practices.