Kelvin Dhel Ocampo Email & Phone Number

- Spearheads the revamp of the Spartan Ambassador Program for the South ASEAN Market- Manages the team of Creatives for Spartan Race Malaysia, ensuring alignment of output to the brand's identity.- Co-manages the marketing efforts of the Johor Trifecta Weekend in Johor Bahru Malaysia, attended by more than 5,000 athletes worldwide- Continuously supports the Spartan Race Indonesia and Singapore in holding their specific races for the South ASEAN Market- Spearheads campaign creation for the upcoming Kuala Lumpur Honor Trifecta Weekend 2024, the first Honor Event in Asia

Philippines

- Creates online and onsite B2C Marketing Strategies for brand awareness, customer acquisition, activation, engagement, and retention.- Creates strategies for affliate marketing such as Brand Ambassadors, Gym Partners, and other brand collaborators.- Manages and curates the social media content with guidance of Spartan APAC and HQ, reaching more than 1 million online users on different social media platforms.

• Expanding the news reach by exploring on different social media platforms• Maintaining a high reach of traffic on intended market, intentionally around the province of Cavite

Cavite, Calabarzon, Philippines

• Created the Visual Direction and Brand Identity for The Cavite Rising• Maintains and Updates the Website of The Cavite Rising

• Assists the B2B, B2C, and Internal Operations in producing quality materials with the Creatives Team• Established Creative Patch Notes System with SAVii, optimizing small-scale projects and campaigns for internal stakeholders.• Collaborated with the Business Units to deliver compelling campaigns for Partner Acquisition and Nurturing, User Platform Growth and Retention, and Revenue Growth. • Optimized Workflow for the Creatives Team to make a fluid workload schedule, circling around B2B Marketing, B2C Marketing, and Internal Visual Design Units.• Spearheaded multiple MVP creative outputs for the company like Home Loan, Savings, Time Deposit, and Home Equity• Project managed the company’s Visual Brand Language refresh for 2023, providing a research-based design on multiple creative output• Handled multiple projects across multiple departments in Sales, Client Success, Tech, People, and other internal teams.

• Oversees website designs and visuals for the FEU Group of Schools• Spearheaded the overall visual design for FEU's UAAP Season 84 Campaign• Initiated the Brand Book Project for Department and Office Logos for Far Eastern University• Created the overall brand visuals for FEU's 94th Anniversary with the team "Face The FEUTure"• Created the winning costume for FEU's UAAP Season 84 Cheerdance Competition

• Creates different marketing materials for the website, digital and print graphics, and social media.• Conceptualizes different campaigns for marketing and promotions• Created TamTam, FEU’s Official Cartoon Mascot, used in different marketing and campaign materials for FEU• Oversees websites of the different campuses of the FEU Group of Schools• Oversees visual designs for different online marketing materials used in the different campuses of the FEU Group of Schools• Assists in multiple operations in I.T. and Marketing• Helped in the visual ideation of the logo and brand visuals for FEU High School and FEU Roosevelt

- Created different publicity materials for the University- Created microsites for the University

Singapore

• Community-Building via Reddit and Facebook for Crypto Projects

Metro Manila

Created Visual Designs for UAAP Season 81

Worked with the Linux / Database Team