Manage the strategy, development, and execution of lifestyle PR campaigns for the agency's top wine accounts, including DAOU Vineyards, Giesen 0%, and Invivo X, SJP. Led PR efforts for DAOU that exceeded KPI goals by 289% and established the brand as a category leader, garnering 428 press placements and 6.2 billion impressions. Proactively identified high-profile partnership opportunities for wine clients to engage with younger audiences and maximize reach, including collaborations with Daily Front Row and the Santa Barbara Film Festival.Manage two junior staff members on day-to-day projects, writing/editing assignments, and press execution for lifestyle clients.

Instrumental in driving substantial media exposure for DAOU through strategic communication campaigns, earning a 633% increase in media impressions within my first year and an 878% growth rate for the brand by the end of 2023. Led strategic PR efforts for Giesen's first U.S. campaign for Dry January 2022. The campaign resulted in a 273% increase in sales for the client compared to the same period last year due to strategic positioning and specialized partnerships.Strategically positioned clients for nominations in the USA Today 10Best Readers Choice Award, resulting in #1 placement for DAOU's "Best Winery Tasting Room" and #3 for Giesen's "Best Non-Alcoholic Wine."

Manage the strategy, development, and execution of PR campaigns with creative media strategies focused on communications-driven goals for key accounts across the agency. Led strategic communication efforts for CÎROC Vodka in FY20. The client saw a 20% increase in earned media impressions and overall share of voice from implemented press strategies.Planned, managed, and executed Buchanan's Whisky Super Bowl event partnership in 2020 that earned 182.6MM media impressions. The client saved 15K in sponsorship fees from my negotiations and strategic PR direction.Produced engaging, well-structured narratives for product releases and cultural programming. Collaborated with key partners and cross-functional teams across the agency from strategy development to execution.

Developed influential brand marketing partnerships with leading luxury brands, including GQ, Revolve, and Oscar de la Renta. Increased media coverage and positioned the brand image as young and modern. Managed focal point brand activations for Award Season sponsorships. Executed the red-carpet strategy for "FIJI Water Girl" viral moment during the 2019 Golden Globe Awards.Secured press coverage per event across media platforms. FIJI Water earned 20Bn media impressions in 2018 with top tier outlets through targeted outreach.Cultivated influencer relationships that increased brand awareness for strategic initiatives. Garnered 30MM+ social impressions from high-profile influencers, athletes, and celebrities to support the launch of new sports cap SKU in 2018.

Managed 30+ talent and influencer relationships for seeding program. As a result, FIJI Water received organic social placements from Travis Scott, Khalid, Selena Gomez, and Hailey Bieber.Implemented a new brand strategy for New York Fashion Week with 10 new designer partnerships. Events generated over 1Bn+ media and social impressions in 2017.Organized department budget including monthly accruals, invoices, and annual planning.

Assisted with the national launch of the new 700ml product line by coordinating and executing media mailers, distributing press materials, and assisting with a co-branded event with over 10K guests.Supported fashion week efforts by maximizing brand presence with new designer and venue partnerships. Organized brand activation logistics for consumer sampling opportunities including South Beach Food & Wine and Chicago Gourmet.

Accountable for research in entertainment, music, and all areas of culture to determine which celebrities and events best aligned with the Red Bull brand. Managed event logistics, outside vendors, brand ambassador staff, and onsite execution. Implemented a new talent outreach program targeting cover shoots at major lifestyle publications. Confirmed product placement in GQ's print cover story with Jason Bateman in April 2013.Managed the New York Office intern program by leading the hiring process, daily responsibilities and scheduling. Improved internship program through the development of the first internal intern handbook for company.

Received first-hand experience into the fast paced world of a fashion magazine powerhouse. Assisted fashion editors daily with the multiple stages of developing editorials by making inspiration boards, look books from recent shows, and being apart of run-throughs for the Editor-in-Chief.The only intern selected out of 15 to assist contributing editor Lawren Howell on the VOGUE/CFDA Fashion Fund Runway Show displayed at Mercedes-Benz Fashion Week at Lincoln Center.

Selected to capture inspiring fashion movements and to deliver trends as they are developing in the fashion industry.Delivered relevant style advice and trends twice a week to students across America, while staying attuned with the industry and the college student aesthetic. Promoted events and new website features to students by sponsoring fashion shows and gorilla marketing tactics.

Organized media announcements and compiled credits about client, Ecco Domani’s annual Fashion Foundation.Informed press about Ecco Domani’s hand selected fresh faces of fashion. The award helped jump-start the winning designer’s collection for the Fall 2010 New York Fashion Week.