Vp, Lifestyle Communications
CurrentManage the strategy, development, and execution of lifestyle PR campaigns for the agency's top wine accounts, including DAOU Vineyards, Giesen 0%, and Invivo X, SJP. Led PR efforts for DAOU that exceeded KPI goals by 289% and established the brand as a category leader, garnering 428 press placements and 6.2 billion impressions. Proactively identified.