Kim Donlan is the CEO of RedSwan5, a Boston agency pioneering a new framework for creating unique messaging and strategy and connect it to the customer experience. She leads brands on the precise path to the #1 position. She spent her early marketing career developing messaging and positioning for 10 of Boston’s top tech and consumer IPOs. She was an early leader in interactive technology working with clients like Braun, Reebok, DuPont, and Siemens and was named top Woman in Marketing Technology for the development of her web application, Perfect Pitch. She continues to serve as a hands-on, get-it-done contract CMO for hi-tech firms. Kim cut her teeth, leading VC-backed technology firms Demandware (acquired by Salesforce), OrderMotion (acquired by NetSuite), and Prolify (DemoGod), winning a market leadership position for each firm while it was under her reign. She served as the digital strategist and head of client relations for two Boston agencies working on major initiatives for Harvard University’s Alumni Services, Nickelodeon, Esquire, Beyonce, Scholastic, Macmillan, Pearson, and many, many VC-backed start-ups. Kim completed her undergrad studies at Northeastern University and received a master's in media psychology from William James College. She is a professor at Boston University's Questrom School.