Global Marketer with Deep Expertise in Technology and Financial ServicesWorking at the intersection of Wall Street and Silicon Valley, I leverage over 25 years of experience in financial services and technology marketing to create effective marketing strategies and high-quality content that generate sales-ready leads, elevate corporate brand, and justify marketing investment through increased ROI.I have a firm grasp of the complex products and regulatory issues in today's global financial services industry and I know how to turn these challenges into sales opportunities. My skill set includes:- Banking, investment management, technology - B2B content marketing and strategy- Demand generation and lead management- Branding and brand management- Product launch and go-to-market strategy- Analyst and research firm relations- Search engine optimization (SEO)- Website content and architecture- Social media and social marketing- Email and direct response- Advertising and public relations- Event branding, design and content- Vendor and budget management
Listed skills include Email Marketing, Lead Generation, Marketing Communications, Financial Services, and 37 others.