Kathy Smiley Email & Phone Number

Widely experienced in planning, developing and executing targeted, integrated marketing and development initiatives in several types of fast-paced environments. Demonstrated ability to meet deadlines and attain objectives using problem solving and leadership skills.- Improve ROI, sales, funding, membership, retention, traffic or attendance.- Analyze the market or funding environment, identify new opportunities and resources, and determine the most cost effective communication tools and events.- Determine most effective value proposition for the target audience.- Write and deliver oral presentations and proposals with intriguing offers for corporate or funding decision makers, sales associates and channel partners. - Launch new products and campaigns.- Create results-driven teams; coach, delegate and motivate.- Produce and manage successful print, broadcast and digital communications.- Direct multiple projects, monitor expenses, provide detailed input and updates, and ensure quality control.Specialties: Achieve or exceed marketing goals with research, planning, creative communication tools, incentives, partner procurement, budgeting, and financial analysis.Experience includes B-2-B and B-2-C direct marketing; sales promotion; print, broadcast and digital media; on-premise communications; training programs and workshops; and presentations.Maximize budget efficiencies with cost saving production tactics, contract negotiation and innovative strategies.Microsoft Office.

Listed skills include Digital Marketing, Direct Marketing, Marketing, Customer Acquisition, and 14 others.