K.D. Smith Email & Phone Number

Atlanta, GA, US

New York, New York, United States

Atlanta, Georgia, United States

• Manage full-spectrum account relationships for over 20 agency partners, encompassing onboarding, strategic launch initiatives, continuous optimization, upselling opportunities, comprehensive reporting, and in-depth.
• Manage paid media strategy across SEM, OTT, Google video, and social media, successfully increasing ad and product spend by over 200% in 2023
• Create and present monthly and quarterly business reviews to executives and account stakeholders
• Execute qualitative and quantitative research methodologies to inform and shape strategic development, ensuring data-driven and insightful decision-making processes
• Develop content and lead webinars for Purecars Leadership Council and the Customer Success Training Team

Atlanta, Georgia

• Added $150k annually in platform revenue through consultative upsells of new market products, 40% above average for this position
• Created a new snapshot report for 90 accounts in Data Studio and Google analytics, due to standard reporting insufficiencies
• Created 15+ custom report templates and dashboards to meet client needs for data, which is now used by the entire client experience department (30+ strategist)
• Created new hire training program to onboard all new digital strategists
• Led weekly coaching sessions, bi-weekly standup huddles, and monthly team whiteboardmeetings
• Coached junior team through “at-risk” dealer calls and transitioned 12 strategic partners toprevent churn

• Oversaw point-of-sale to launch process for new accounts
• Led strategy meetings to deliver analytics insights - budget recommendations, customertargeting and new market strategy
• Created reports to improve team efficiency such as - expiring ads reports, seasonalcompetitive report, client interaction report, etc.
• Tracked performance, used market data and Dealership KPIs to optimize campaigns and perform consultative selling
• Conducted ad testing to determine effective marketing strategy
• Trained dealerships on PureCars SmartAdvertising platform

Greenville, South Carolina

• Managed digital advertising and creative advertising production requests, timelines, and delivery for Toyota North America
• Reported monthly campaign performance, including: web analytics, search performance, social media performance, and programmatic performance
• Assisted in B2C research to identify key consumer trends, preferences, and behavior

Greenville, South Carolina Area

As the Social Media Manager for Redhype I oversee research, planning, execution, optimization, and reporting for all of Redhype's accounts.

Greenville, South Carolina Area

In my role as a digital marketing contractor, I was responsible for content development and social media management for Ubooster.org. My extensive knowledge in college football allowed me to create compelling content that was vital to the early successes of UBooster.

Greenville, South Carolina Area

During my time at Michelin I was responsible for account and relationship management with Michelin licensees and national accounts. I managed over 50 accounts during my tenure with Michelin with budgets exceeding $1M. I was also responsible for the attainment of KOIs for the marketing department as well as overseeing department efficiencies.

Greenville, South Carolina Area

I joined the Greenville Convention and Visitors Bureau in the fall of 2012 as an intern. After a few months I was promoted to a project basis position as the marketing communications coordinator. In that position I primarily served as the lead assistant on the city of Greenville re-branding campaign. In addition to the fore mentioned campaign I performed.

Greenville, South Carolina Area

During my internship at FLOURISH Integrated Communications I was exposed to the everyday functions of client management. I worked on social media accounts for the Carolina Ballet Theater and The Reserve at Lake Keowee. For events hosted by the agencies clients I assisted in the development of media pitches. Also, I developed newsletter content using.

I interned for Midtown Artery my senior year of college. While there I created and ran the social media accounts. My main project there was a public relations campaign which resulted in the City of Greenville installing art from the gallery on its historic Main Street. Summary of duties: -Managed social media accounts.-Created and distributed press.

Columbia, South Carolina Area

As the marketing intern for oxyXmoron my primary functions were coordinating music releases with music blogs and writing press releases to digital publications. With my help the group has been featured on the largest hip hop blogs, and secured a primary placement in SPIN magazine.Summary of duties:-created and distributed press materials-coordinated.

Serving as the public relations intern at the Juvenile Diabetes Research Foundation I was exposed demands of non-profit development. I primarily created copy for the palmetto chapters website. Also, in this position I assisted in the editing of press releases and the construction of press kits.Summary of duties:-Updated website on a daily basis.-Assisted.