Leading our newly formed media activation team focused on onsite execution.

Director of the On-Site Commercial Program at Kroger Precision Marketing, helping to deliver our Kroger Ad Platform to market.

Leading the team supporting our Retail Media line of business including Dollar General Media Network (DGMN).

Leading a team of programmatic strategists, traders, social analysts, and coordinators in day-to-day campaign planning and executionOversee and manage staffing, workload, and personal development for account team membersMaintain rewarding relationships with key agency account leaders, internal teams, and vendors

Executed, managed, and optimized programmatic media campaigns to ensure effective and efficient setups in order to deliver maximum results based on the customer's KPI goalsProvided campaign analysis, including insights, optimizations, and recommendations based on performance and goalsMaintained rewarding relationships with key agency planning partners and internal teamsProvided A/B Testing recommendations and optimizations

Planning and executing media campaigns for clients (health insurance, public utilities, finance). Executing direct response campaigns, as well as product and awareness campaigns. This position included both digital and traditional media planning and buying.

Planned digital media backing into client’s success metrics for both direct response and brand awareness for retail and telecom clientsPresented plans, emerging media trends, reporting results and optimizations, both internally and to clientResponsible for digital media plan execution, managing plan implementation, DART reporting and analysis for media optimizationsImplemented DART remarketing lists and retargeting strategyManaged all DART related activities, including campaign trafficking, floodlight activity creation and managementManaged quarterly and yearly budgets, while supervising assistant media planners in processing invoices and reconciling billing discrepancies Managed and trained assistant media planners Assisted with launch and implementation of Visual IQ reportingDeveloped and taught DART training procedures for new media hires

Assisted with print and digital planning and buying Created and maintained media tracking and spending reports Created insertion orders and reconciled billing discrepancies Created and maintained client flowcharts and spending reports

Managed the office's website and PirateFest website Assisted in planning and organizing events for East Carolina's Centennial Served on the Marketing Committee for PirateFest 2008 Assisted with creation of marketing budgets for PirateFestInteracted with all East Carolina University departments associated with Centennial Event