Director Of Creative Strategy
Current
Aug 2024 - Present
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Kyle Durston Email & Phone Number
Strategy and Marketing Leader || Startup growth advisor || Solver of brand and growth challenges for more than 500 brands across 3 continents.
at
UTTR
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Strategy and Marketing Leader || Startup growth advisor || Solver of brand and growth challenges for more than 500 brands across 3 continents.
Location
Western Cape, South Africa, South Africa
Who is Kyle Durston? Overview
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Quick answer
Kyle Durston is listed as Strategy and Marketing Leader || Startup growth advisor || Solver of brand and growth challenges for more than 500 brands across 3 continents. at UTTR, based in Western Cape, South Africa, South Africa. AeroLeads shows a matched LinkedIn profile for Kyle Durston.
Kyle Durston previously worked as Director of Creative Strategy at Uttr and Senior Brand Strategist at Firestarter. Kyle Durston holds Diploma, Copywriting from Red & Yellow.
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UTTR
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Profile bio
About Kyle Durston
Highly skilled strategist with more than a decade of experience in the marketing and advertising industry. Go-to-guy. Problem solver. Strategic thinker. Empathy and ownership.Planning and executing data-driven and user-centric marketing campaigns for tech startups and enterprises across the US and EU. My passion is to find and solve the right problems for my clients, using creative testing, brand positioning, and full-funnel growth strategies to achieve their goals.I have successfully improved the efficiency of millions of dollars of media spend, increased digital acquisition and user retention rates, and developed innovative and engaging messaging for various products and services. Some of my notable achievements include causing a complete sell-out of a national Kenyan yoghurt brand, beating efficiency goals by 50% for a US retail giant, and growing the market share of a UK challenger bank - all while simultaneously leading a multi-faceted team of specialists, running sales and pitching in the EU, and developing strategy and testing decks and processess.I thrive in adaptive, scrappy, startup and scaleup environments.
Current workplace
Kyle Durston's current company
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16 roles
Kyle Durston work experience
A career timeline built from the work history available for this profile.
Senior Brand Strategist
Ran brand audits and workshops for startups and scaleups across the EU to identify strengths, weaknesses and best next-steps for brand and business growth through the BrandSight programme.
Feb 2024 - Aug 2024
Creative Strategy Lead
Strategically planned, data driven, creative testing for learnings, awareness, brand building, and performance for (largely tech) startups and scaleups across EMEA and US. Team leadershipLead strategist on Monzo BankPitch and audit specialistWorkshop facilitationDiscovery sessionsProduct developmentPositioning developmentStrategic analysisCreative testing.
Jan 2022 - Feb 2024
Creative Strategist
Jul 2021 - Jan 2022
Marketing Branding Consultant - Startups East Africa
Self-Employed
Got involved in the marketing, branding, and creative strategy side of startups and NGOs in Kenya. Exciting stuff. Cool ideas flying around. Nice to build something from scratch for a change.
Jul 2019 - Jul 2021
Freelance Creative Consultant
Self-Employed
I’m a problem solver with a mind for doing things differently. I like to make things that relate to people. That make people feel and think. Originally a writer by trade, I now use my ideation abilities to tackle all kinds of challenges as a creative consultant.
Jun 2019 - Feb 2021
Creative Group Head
Promoted to take charge of the creative department in Kenya - bringing on board 3 big name Kenyan brands and attaining profitability within 6 months. Built strong relationships with clients and pushed for higher quality creative product across the board.
Jan 2018 - Jun 2019
Senior Copywriter
Jan 2015 - Jan 2018
Copywriter
Owenkessel
Dec 2013 - Jun 2014
Copywriter
Haas Advertising
Feb 2013 - Dec 2013
Copywriter
Ddb South Africa
Aug 2012 - Oct 2012
Junior Copywriter
Ireland Davenport
Mar 2012 - Jul 2012
Copywriter Intern
Foxp2
Jan 2012 - Feb 2012
Social Media Manager
Aug 2011 - Nov 2011
Copywriting Graduate
The Red & Yellow School
Feb 2010 - Nov 2011
Social Media Copywriter
Feb 2011 - Apr 2011
1 education record
Kyle Durston education
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Red & Yellow
FAQ
Frequently asked questions about Kyle Durston
Quick answers generated from the profile data available on this page.
What company does Kyle Durston work for?
Kyle Durston works for UTTR.
What is Kyle Durston's role at UTTR?
Kyle Durston is listed as Strategy and Marketing Leader || Startup growth advisor || Solver of brand and growth challenges for more than 500 brands across 3 continents. at UTTR.
Where is Kyle Durston based?
Kyle Durston is based in Western Cape, South Africa, South Africa while working with UTTR.
What companies has Kyle Durston worked for?
Kyle Durston has worked for Uttr, Firestarter, Ladder.Io, Self-Employed, and 34 Degrees Agency.
How can I contact Kyle Durston?
You can use AeroLeads to view verified contact signals for Kyle Durston at UTTR, including work email, phone, and LinkedIn data when available.
What schools did Kyle Durston attend?
Kyle Durston holds Diploma, Copywriting from Red & Yellow.
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