Highly skilled strategist with more than a decade of experience in the marketing and advertising industry. Go-to-guy. Problem solver. Strategic thinker. Empathy and ownership.Planning and executing data-driven and user-centric marketing campaigns for tech startups and enterprises across the US and EU. My passion is to find and solve the right problems for my clients, using creative testing, brand positioning, and full-funnel growth strategies to achieve their goals.I have successfully improved the efficiency of millions of dollars of media spend, increased digital acquisition and user retention rates, and developed innovative and engaging messaging for various products and services. Some of my notable achievements include causing a complete sell-out of a national Kenyan yoghurt brand, beating efficiency goals by 50% for a US retail giant, and growing the market share of a UK challenger bank - all while simultaneously leading a multi-faceted team of specialists, running sales and pitching in the EU, and developing strategy and testing decks and processess.I thrive in adaptive, scrappy, startup and scaleup environments.